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Social Media Statistics Australia – July 2024
July 2024 – Readers please note: On the 1st of every month we post a new social media report, the below report is not our latest figures. Please see here the most up to date report.Now that Elon Musk has full control over Twitter, which has now been renamed to X – we have actually seen user growth to the platform with 250 million + monthly active users, globally.Social Media users in Australia are some of the most active in the world, with a total of around 60% of the coun
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Social Media Statistics Australia – February 2025
February 2025 – Readers please note: On the 1st of every month we post a new social media report, the below report is not our latest figures. Please see here the most up to date report.Now that Elon Musk has full control over Twitter, which has now been renamed to X – we have actually seen user growth to the platform with 250 million + monthly active users, globally.Social Media users in Australia are some of the most active in the world, with a total of around 60% of the c
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Social Media Statistics Australia – January 2025
January 2025 – Readers please note: On the 1st of every month we post a new social media report, the below report is not our latest figures. Please see here the most up to date report.Now that Elon Musk has full control over Twitter, which has now been renamed to X – we have actually seen user growth to the platform with 250 million + monthly active users, globally.Social Media users in Australia are some of the most active in the world, with a total of around 60% of the co
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Social Media Statistics Australia – December 2024
December 2024 – Readers please note: On the 1st of every month we post a new social media report, the below report is not our latest figures. Please see here the most up to date report.Now that Elon Musk has full control over Twitter, which has now been renamed to X – we have actually seen user growth to the platform with 250 million + monthly active users, globally.Social Media users in Australia are some of the most active in the world, with a total of around 60% of the c
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Social Media Statistics Australia – November 2024
November 2024 – Readers please note: On the 1st of every month we post a new social media report, the below report is not our latest figures. Please see here the most up to date report.Now that Elon Musk has full control over Twitter, which has now been renamed to X – we have actually seen user growth to the platform with 250 million + monthly active users, globally.Social Media users in Australia are some of the most active in the world, with a total of around 60% of the c
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Social Media Statistics Australia – October 2024
October 2024 – Readers please note: On the 1st of every month we post a new social media report, the below report is not our latest figures. Please see here the most up to date report.Now that Elon Musk has full control over Twitter, which has now been renamed to X – we have actually seen user growth to the platform with 250 million + monthly active users, globally.Social Media users in Australia are some of the most active in the world, with a total of around 60% of the co
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Social Media Statistics Australia – September 2024
September 2024 – Readers please note: On the 1st of every month we post a new social media report, the below report is not our latest figures. Please see here the most up to date report.Now that Elon Musk has full control over Twitter, which has now been renamed to X – we have actually seen user growth to the platform with 250 million + monthly active users, globally.Social Media users in Australia are some of the most active in the world, with a total of around 60% of the
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Social Media Statistics Australia – August 2024
August 2024 – Readers please note: On the 1st of every month we post a new social media report, the below report is not our latest figures. Please see here the most up to date report.Now that Elon Musk has full control over Twitter, which has now been renamed to X – we have actually seen user growth to the platform with 250 million + monthly active users, globally.Social Media users in Australia are some of the most active in the world, with a total of around 60% of the cou
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LSKD debuts first TV commercial with ‘1% Better Every Day’ campaign
Aussie-owned sports and activewear brand LSKD has launched its first TV commercial.Created in-house, the 1% Better Every Day campaign aims to inspire LSKD’s community to work to achieve their goals continuously.
The campaign will air nationally on Nine Network’s linear and BVOD channels and also feature on social media and outdoor billboards.
LSKD head of content, Matt Kirby said the brand is about more than just sportswear – it’s about the journey of perseverance, learni
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Aussie sports travel company wins legal battle against $50b US giant
A company in which hip-hop icon Jay Z invested in was found to have infringed on trademarks owned by an Australian company after a long legal battle in the Australian Federal Court.The USD$31 billion company, Fanatics LLC, was determined to have violated the FANATICS trademarks, an Aussie-owned sports travel company.
The ruling marks a significant development in the long-running dispute dating back to 2010 between the two entities.FANATICS owner Warren Livingstone, who established the company in
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ACM announces big shakeup to NSW mastheads
Australian Community Media (ACM) has unveiled a new publishing model for three of its regional mastheads, and will move its focus away digital from print editions.From late August, the Central Western Daily in Orange, the Daily Liberal in Dubbo, and Bathurst’s Western Advocate will no longer offer print editions Monday through Friday.
Digital subscribers will receive more comprehensive daily local news, sport news, and breaking news alerts across the platforms on weekdays, while weekends w
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State of Origin decider reaches over 5 million, breaks 9Now record
Wednesday night’s State of Origin decider, which saw NSW beat QLD 14-4 and win the series, reached a national total TV audience of over 5 million – a record audience number on BVOD.With a national average audience of 3.65 million, up nearly 45% year-on-year, and a further 864,000 Aussies via BVOD, the third match is now the highest rating program of all time on 9Now.
Source: 9Now
It took the top spot in Wednesday night’s ratings across Sydney, Melbourne and Brisbane, with a tot
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M&C Saatchi nabs MBCS creative duo
M&C Saatchi has appointed a new creative duo, who join from Mediabrands’ Content Studio.Copywriter Abby Clark and art director Laura Murphy have been at the Mediabrands agency for six months, after originally working together at digital and tech-focused customer experience agency, CX Lavender.
Clark spent nearly three years there, starting in 2021 as a trainee business executive, before moving into a role as a copywriter. Murphy started at CX Lavender a year later, joining as a designe
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SOCIETY makes two major promotions
Creative comms agency SOCIETY has promoted two senior staff members, strengthening its consultancy team and offering.Lucy Brewer steps into the client lead role, while Meriel Killeen moves up to manager.
“Building the skills of our team is imperative to providing quality services as our clients look to spark brand connections and create a meaningful impact on our society,” said Dena Vassallo, chief executive of the agency.
“We empower our people to challenge themselves creative
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CMO of MrBeast’s Feastables returns to Australia to launch new agency
After spending the last seven years in the US, the chief marketing officer of snack brand Feastables – the creation of global Youtube sensation MrBeast – is returning to Australia to start a new venture, Mumbrella can reveal.
Ben Acott has made the move from California back to the Sunshine Coast to launch Magnetic – a new Gen Z creative agency that aims to craft “compelling brands for Gen Z and Gen Alpha audiences… through strategic collaborations with global talen
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2024 Women in Media National Conference full program announced
The full program for the Women in Media National Conference, to be held on August 9, has been revealed.Key talking points will include the media’s influence on men’s violence against women, the intersection between press freedom and the law, challenges to media trust, and online safety for women.
Personalities from across the industry will be speaking, including Women in Media’s patron, Ita Buttrose AC OBE, Federal Court Justice Michael Lee, award-winning journalist Liz Hayes,
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Campaign Review: ‘The whole thing feels a bit WTF’ – ALDI, Repco, Lynx
In Campaign Review, Mumbrella invites industry creatives and strategists to offer their views on recent ad campaigns.Brand: ALDI Australia
Campaign: ‘#ALDICore’
Agency: BMF and Ogilvy PR
The verdict: A brand that knows its audience. Fun and quirky, and will resonate with shoppers.
Phil Watson, creative strategy partner at Circul8, gave it a 9/10, and said:
It’s usually easier when what you are advertising is actually different, as Aldi is, but the brilliant thing about
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June’s biggest brand movers revealed
Mexican fast-food giant Guzman y Gomez has topped YouGov’s Biggest Brand Mover list for June.The restaurant chain made gains in 10 out of 13 BrandIndex metrics in the media and communication, brand perception, and purchase funnel categories.
In June, Guzman y Gomez listed on the Australian Securities Exchange (ASX), which saw its share price jump by 36% in just one day of trading.
Optical group Specsavers stood second on the list, scoring upticks in seven metrics in the media and comm
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GroupM announces new global CEO
WPP has announced Brian Lesser as the new Global CEO of the world’s leading media investment company, GroupM.
Lesser succeeds Christian Juhl, who will step into a new position as WPP president of corporate development following five years in the company.WPP CEO Mark Read thanked Juhl for his contribution to the company and welcomed Lesser into the role.
“Christian has built a strong foundation for the ongoing transformation of GroupM, the integration of its offer, and accelerated fut
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PwC predicts major entertainment and media growth
The entertainment and media sector is expected to grow by a whopping $3.4 trillion in the next four years, according to PwC’s Global E&M Outlook 2024-2028.
Large new revenue pools forming in advertising, streaming, and emerging markets can account for the huge boom, the data suggests.
In the report, PwC states: “In aggregate, the industry’s ship seems to be sailing through calm seas on an even keel. But the surface is continually roiled by cresting waves and deep troughs, w
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ADMATIC secures Royal Wolf ANZ media account
Media agency ADMATIC has been appointed to lead media strategy, planning, and buying for Royal Wolf ANZ, Australasia’s largest shipping container hire provider.Part of the NYSE-listed United Rentals global family, the Royal Wolf network consists of 40 customer service centres and over 40 regional agents, supporting unrivalled distribution and customer service across Australia and New Zealand.ADMATIC CEO Michael Ungerboeck said he is honoured to be working with the “leader of the indu
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Kaimera elevates leadership team with exciting senior promotions
Independent media agency Kaimera has promoted two senior employees to the newly-created roles of general manager and chief client officer.After seven years at Kaimera, Conor Riordan has been appointed the new general manager for Sydney and New Zealand, having already managed some of the company’s longest-client relationships.
With over 20 years of industry experience and more than five years dedicated to Kaimera, Anna Magliano has been promoted to the newly-created position of chief client
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‘It’s been a privilege’: Amy Bradshaw steps down as VaynerMedia Australia head
Amy Bradshaw, head of Australia at VaynerMedia, has stepped down from her role following a seven-year tenure.Bradshaw has held a number of positions during her time at the company, starting as an account director in New York and London before becoming head of client partnership in the UK. She has been head of Australia since 2021.
In a LinkedIn post published on Wednesday night, she wrote: “It’s been a privilege to be a part of this special place and an honour over the past thr
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Aussie favourite National Pies unveils new branding
Tasmanian Bakeries has announced the iconic pastry brand National Pies will undergo a rebrand, including a revamp of its legendary moustache logo.Each flavour of the popular on-the-go pies will also have fresh packaging with a unique facial expression.
Tasmanian Bakeries CEO Geraldine Tebbutt said the new branding is a testament to how far the business has come.
“While we have had a consistent presence in Australia for the past 80 years, it’s important to constantly evolve our brandi
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New Mumbrellacast: Has Seven News gone too far or is it taking news into the next era?
Join Neil Griffiths and Adam Lang for a look at everything under Australia’s media and marketing umbrella.
This week:
Seven News has not only shaken up its newsroom with staff changes, but also its content, with the additions of an Aussie comedian and horoscope segments into its news cycle.
Is it a bad move or is Seven innovating news in Australia?
Also on this episode:We talk about the latest news regarding Meta and news on its platform
Associate editor Lauren McNamara talks to an ex-LADb
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Another TV reporter departs Seven
Another long-serving 7NEWS reporter is leaving the network amidst the biggest shake-up to the network’s news offering in years.Per TV Tonight, 7NEWS Adelaide reporter Andrea Nicolas is departing the network after 17 years to join SA Treasurer Stephen Mulligan’s staff as senior media adviser.
RELATED: Seven reshapes its national news desk under new director
“It’s been an incredible 18 years on and off at Seven, working with some of the best in the business and having a ran
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Omnicom Group records positive organic growth for Q2 2024
Omnicom Group has released its second quarter results for 2024, snagging US$3.9 billion in revenue.The marketing communications organisation has experienced 5.2% (US$188.3 million) in organic growth and a net income of US$ 328.1 million.
“Our 5.2% organic growth in the second quarter drove solid growth in adjusted EBITA & EPS, with good performance in our larger markets and disciplines,” said John Wren, Omnicom’s chief executive officer and chairman.
According to Wren, the
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Buddy Franklin kicks off Hahn’s ‘Kick Carbs Not Beer’ campaign, via Thinkerbell
Australian brewer Hahn is calling for people to “kick carbs, not beer” in a new campaign for the launch of Hahn Ultra Zero Carb – its new zero carb beer.Developed in collaboration with Thinkerbell, Hahn’s agency village and Lion, the ‘Kick Carbs Not Beer’ campaign places AFL legend Lance ‘Buddy’ Franklin centre stage in a 30-second film that sees the retired athlete kick a ball of carbs.
Prior to the above, the campaign used footage of Franklin on
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So, have people been watching Wimbledon?
Wimbledon is the oldest, most prestigious tennis tournament in the world, but are Australians tuning in?Monday’s opening night wasn’t a smash, ratings-wise, with just 634,000 tuning into Nine during the match, with an average national audience of 241,000.
It was just the 28th-highest rating show for Monday, and was trounced by Stage 3 of the Tour De France over on SBS, which drew 826,000 viewers – although its long running times made its average national audience less than the
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DDB Aotearoa’s Rupert Price moves to Sydney for chief strategist role
After 12 years as DDB Aotearoa’s chief strategy officer, Rupert Price will jump across the Tasman to take on the same title at DDB Sydney.As the new chief strategist in Sydney, Price will lead the planning department in its focus and proposition of “effectiveness delivered through the power of emotionally charged creativity”, across clients including Westpac, Macca’s and Volkswagen Group.
During his career, he has also worked at Interbrand, Ogilvy NZ and London, and Saatc
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