FMCG news

• Ferrero UK appoints creative agency for four brands

  09-09-2024 18:08 via campaignlive.co.uk
  
  The appointment covers Kinder, Tic Tac, Ferrero Rocher and Nutella.
  
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• Trainline campaign asks Brits to put bums on seats to drive sustainability

  28-01-2025 13:30 via campaignlive.co.uk
  
  The campaign was created by Dept.
  
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• Glenmorangie ad brings Harrison Ford to the Highlands for a Scotch tale

  28-01-2025 13:30 via campaignlive.co.uk
  
  The work includes a hero film and 12 short episodes.
  
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• Former John Lewis marketing chief Charlotte Lock joins V&A

  28-01-2025 13:30 via campaignlive.co.uk
  
  Lock spent nearly three years at the John Lewis Partnership, where she switched the creative account to Saatchi & Saatchi.
  
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• 'Fear doesn't build trust': Cisco's CMO on why security marketing needs a reset

  28-01-2025 13:14 via campaignlive.co.uk
  
  CMO Carrie Palin reveals why consumer trust, impact-readiness surrounding AI, and in-person connection might be the keys to sustain the company’s future.
  
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• Little Dish serves up creative account to Insiders

  28-01-2025 12:15 via campaignlive.co.uk
  
  The creative agency will release a campaign for the brand to help it reach new shoppers.
  
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• Pandora hands global media business to Dentsu

  28-01-2025 11:55 via campaignlive.co.uk
  
  Pandora has worked with Dentsu since 2016.
  
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• Pol Roger shortlists four agencies in creative review

  28-01-2025 11:50 via campaignlive.co.uk
  
  The incumbent on the account is Now.
  
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• Santander appoints Publicis to global creative and media business

  28-01-2025 11:30 via campaignlive.co.uk
  
  Publicis, WPP and Interpublic Group made the shortlist.
  
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• Santander appoints Publicis Groupe to global creative and media business

  28-01-2025 11:30 via campaignlive.co.uk
  
  Publicis Groupe, WPP and Interpublic Group made the shortlist.
  
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• Calm launches second phase of ‘Missed birthdays’ with film made up of home videos

  28-01-2025 01:01 via campaignlive.co.uk
  
  The campaign was created by Adam & Eve/DDB.
  
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• Matthew McConaughey, Charli XCX and Martha Stewart deliver in Uber Eats’ fun Super Bowl teasers

  27-01-2025 18:16 via beta.campaignlive.com
  
  The star-studded roster closes out the brand’s successful Football is for Food campaign.
  
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• Rexona ad celebrates sweaty body parts

  27-01-2025 13:03 via campaignlive.co.uk
  
  Campaign was created by Abbott Mead Vickers BBDO.
  
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• Dentsu Creative raids McCann London as part of leadership team overhaul

  27-01-2025 12:30 via campaignlive.co.uk
  
  Shake-up includes appointment of Caitlin Ryan as creative partner to replace Caroline Pay.
  
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• Dentsu Creative hires Caitlin Ryan as creative partner

  27-01-2025 12:30 via campaignlive.co.uk
  
  Leadership shake-up includes three hires from McCann London.
  
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• Meta introduces ads on Threads

  27-01-2025 12:09 via campaignlive.co.uk
  
  The social media giant said the move will help ‘deepen connections’ between people and the businesses they love and has begun testing ads in the US and Japan.
  
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• ‘Look at this f***ing cake’: Gordon Ramsay stars in Flora ‘Skip the cow’ spot

  27-01-2025 12:00 via campaignlive.co.uk
  
  The ad was created by Pablo.
  
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• Kellogg’s is ‘the OG’ in second phase of ‘See you in the morning’ platform

  27-01-2025 11:30 via campaignlive.co.uk
  
  The campaign was created by Leo Burnett UK.
  
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• Classic FM campaign calls the tune with familiar themes and composer puns

  27-01-2025 11:20 via campaignlive.co.uk
  
  Campaign was created in-house by Global.
  
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• Legal & General reviews UK media account

  27-01-2025 11:09 via campaignlive.co.uk
  
  Legal & General's last media agency review was in 2019.
  
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• TfL focuses on landmark moments in 25th anniversary campaign by VCCP

  27-01-2025 11:00 via campaignlive.co.uk
  
  Wavemaker UK handled media planning and buying.
  
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• Outdoor Media Awards 2025 launches with fresh look

  27-01-2025 11:00 via campaignlive.co.uk
  
  Entries close on 28 February.
  
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• Outdoor Media Awards 2025 launched with fresh look

  27-01-2025 11:00 via campaignlive.co.uk
  
  Entries close on 28 February.
  
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• McDonald’s celebrates fan rituals with ‘Only at McDonald’s’ platform

  27-01-2025 11:00 via campaignlive.co.uk
  
  The campaign was created by Leo Burnett UK.
  
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• McDonald’s celebrates fan rituals with ‘Only at McDonald’s’ campaign

  27-01-2025 11:00 via campaignlive.co.uk
  
  The platform was created by Leo Burnett UK.
  
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• Esports brand G2 sets up media agency

  27-01-2025 11:00 via campaignlive.co.uk
  
  The launch of 62 is set to build on work G2 has done for brands including Mastercard, Ralph Lauren and Herman Miller.
  
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• Esports brand G2 launches media agency 62

  27-01-2025 11:00 via campaignlive.co.uk
  
  The launch is set to build on work G2 has done for brands including Mastercard, Ralph Lauren and Herman Miller.
  
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• Esports brand G2 launches media agency

  27-01-2025 11:00 via campaignlive.co.uk
  
  The launch of 62 is set to build on work G2 has done for brands including Mastercard, Ralph Lauren and Herman Miller.
  
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• Moneysupermarket gets tactical with The Traitors ad

  27-01-2025 10:59 via campaignlive.co.uk
  
  Press ad was created by New Commercial Arts.
  
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• Seafood leads growth in global protein production - Inside FMCG

  27-01-2025 08:47 via news.google.com
  Seafood leads growth in global protein production  Inside FMCG
  
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