Marketing news

Follow @marketing_UKnws

• WPP acquires InfoSum to drive AI-based data offer

  03-04-2025 16:50 via campaignlive.co.uk
  
  Brian Lesser, currently global chief executive of Group M, joined from InfoSum in September 2024.
  
  Read more

• Skipton Building Society plays fair in debut work by Red Brick Road

  09-04-2025 15:15 via campaignlive.co.uk
  
  Red Brick Road won the creative account last year.
  
  Read more

• Ineos Grenadier campaign slings some mud as it calls Land Rover outside

  09-04-2025 15:15 via campaignlive.co.uk
  
  Wonderhood Studios created the campaign.
  
  Read more

• Mecca Bingo appoints Coolr to social media business

  09-04-2025 13:25 via campaignlive.co.uk
  
  The agency was picked following a competitive pitch.
  
  Read more

• Advertisement

• Naked Smoothies partners Global for campaign that changes when trains pass

  09-04-2025 13:10 via campaignlive.co.uk
  
  Campaign will take place across digital screens on the Elizabeth Line platforms at Tottenham Court Road station, managed by Global.
  
  Read more

• Regional stereotyping in ads alienating a third of the UK: Group M study

  09-04-2025 12:54 via campaignlive.co.uk
  
  The research also found TV was the most-trusted media platform.
  
  Read more

• Naked Smoothies partners TfL for campaign that changes when trains pass

  09-04-2025 12:54 via campaignlive.co.uk
  
  Campaign will take place across digital screens on the Elizabeth Line platforms at Tottenham Court Road station, managed by Global.
  
  Read more

• L’Oréal UK and Ireland returns to search for social agencies

  09-04-2025 12:54 via campaignlive.co.uk
  
  It initially began looking in August last year.
  
  Read more

• Advertisement

• Sue Higgs joins creative agency mFuse as ECD

  09-04-2025 12:45 via campaignlive.co.uk
  
  Higgs was ECD at Dentsu Creative until September 2024.
  
  Read more

• Sue Higgs joins creative agency as ECD

  09-04-2025 12:20 via campaignlive.co.uk
  
  Higgs was ECD at Dentsu Creative until September 2024.
  
  Read more

• Regional stereotyping in ads alienating a third of the UK

  09-04-2025 12:20 via campaignlive.co.uk
  
  Research conducted by Group M also found TV was the most-trusted media platform.
  
  Read more

• Naked Smoothies partners with TfL for campaign that changes when trains pass

  09-04-2025 12:20 via campaignlive.co.uk
  
  Campaign will take place across digital screens on the Elizabeth Line platforms at Tottenham Court Road station.
  
  Read more

• Dreamies campaign shows CGI cats clinging to delivery van for treats

  09-04-2025 11:56 via campaignlive.co.uk
  
  Adam & Eve/DDB made the campaign.
  
  Read more

• ASA clears Shell and Barclays ads amid greenwashing accusations

  09-04-2025 02:01 via campaignlive.co.uk
  
  Campaigners have accused the ASA of not being "fit for purpose".
  
  Read more

• AA warns guidelines for HFSS rules ‘not in line’ with ‘crystal clear’ legislation

  08-04-2025 18:48 via campaignlive.co.uk
  
  Legislation regarding ‘less healthy food and drink’ becomes law in October.
  
  Read more

• Publicis agency swipes Monzo media account after BBH creative win

  08-04-2025 16:00 via campaignlive.co.uk
  
  Brand consolidates media and creative into the same network.
  
  Read more

• Publicis swipes Monzo media account alongside creative duties

  08-04-2025 15:26 via campaignlive.co.uk
  
  Brand consolidates media and creative into the same network.
  
  Read more

• Chupa Chups campaign recreates molecular models with lollipops

  08-04-2025 15:26 via campaignlive.co.uk
  
  BBH London made the campaign.
  
  Read more

• Tesco highlights pet care range at Goodwoof Festival

  08-04-2025 14:53 via campaignlive.co.uk
  
  N2O created the activation.
  
  Read more

• Tetley unveils debut work by Pablo

  08-04-2025 14:00 via campaignlive.co.uk
  
  Tetley highlights the hidden messages behind tea in a brand repositioning.
  
  Read more

• Meanwhile hires Charlotte Roberts as client director and Luke Kelly as strategy director

  08-04-2025 13:24 via campaignlive.co.uk
  
  Charlotte Roberts joins from mFuse and Luke Kelly joins from TBWA/New Zealand.
  
  Read more

• Cazoo picks creative and strategic agency

  08-04-2025 13:24 via campaignlive.co.uk
  
  The online car retailer will work with the independent agency on a new brand positioning.
  
  Read more

• Paddy Power unveils idents for sponsorship of Channel 4’s First Dates

  08-04-2025 12:47 via campaignlive.co.uk
  
  BBH made the idents for the sponsorship.
  
  Read more

• Snap’s UK chief Bridget Lea steps down after a year

  08-04-2025 12:40 via campaignlive.co.uk
  
  Jake Thomas, head of UAE, will step in to provide interim UK leadership.
  
  Read more

• Deliveroo commits to grow media network through partnership with SMG

  08-04-2025 12:21 via campaignlive.co.uk
  
  Deliveroo Media has worked with Heineken, Sky, ITV and Channel 4.
  
  Read more

• Malibu campaign urges workers to log off on time

  08-04-2025 10:31 via campaignlive.co.uk
  
  The global campaign was created by Wieden & Kennedy London.
  
  Read more

• Campaign Global Agency of the Year Awards: shortlist revealed

  08-04-2025 10:31 via campaignlive.co.uk
  
  The awards see UK shops up against global competition, with winners to be revealed in June.
  
  Read more

• Is there such a thing as an original (OOH) idea?

  08-04-2025 07:24 via campaignlive.co.uk
  
  Campaign's editorial team discusses out-of-home posters that zoom in on products, alter or remove logos, and have minimal text. 
  
  Read more

• Dunelm reviews creative account

  08-04-2025 07:24 via campaignlive.co.uk
  
  The brand has worked with Creature London (now Modern Citizens) since 2021.
  
  Read more

• Publicis Groupe hires Matt Lever as global ECD

  07-04-2025 19:14 via campaignlive.co.uk
  
  Matt Lever left his role as chief creative officer at BMB at the end of 2023.
  
  Read more

Follow @marketing_UKnws on Twitter!