• Sprague Gibbons: 3 x Managing Directors

    Competitive:Sprague Gibbons:
    The Catapult Network was established by Innovate UK to accelerate pioneering work and research in innovation to drive economic growth. Cities, town...
    London or Milton Keynes Office
  • Mastering AI: How to craft persuasive and productive prompts

    Mastering AI: How to craft persuasive and productive prompts
    Levar Cooper from Lake County, Florida Government kicked off Ragan’s Future of communications Conference with gen AI prompts you can use today.  
    Tools are only as helpful as how you use them, and generative AI tools are no different — the outputs of tools like ChatGPT are only as useful as the prompts you feed them.
    Levar Cooper, communications director at Lake County Government in Florida, is optimistic about the future of communications and how automation will inform it.
    &ldq
  • Highlights from New York Women in Communications’ CommsWeek event

    Highlights from New York Women in Communications’ CommsWeek event
    “Communications for a Changing World” gathered communicators of all levels to chart a way forward together.Earlier this week, members of New York Women in Communications came together at the Empire State Building for a morning of discussion to answer some of the most pressing questions facing comms pros in an ever-shifting world.
    The event, hosted by Ragan and held as a part of Communications Week, spoke about the changing perception of DEI, innovations in comms and more. Between tec
  • By the Numbers: Post-election, this is what the public wants from companies

    By the Numbers: Post-election, this is what the public wants from companies
    It’s complicated.Believe it or not, it’s been just over a week since the United States headed to the polls to select a new slate of leaders.  Perhaps more so than in years past, the election of past-and-future President Donald Trump has elicited strong feelings, from elation to despair.
    Caught in the middle are companies who have been trying to decide what — if anything — to say publicly about the election and its results.
    Behind the scenes, titans of industry are co
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  • Introducing the Ragan Communications Vanguard Awards

    Introducing the Ragan Communications Vanguard Awards
    Every industry is driven by visionaries, innovators and trailblazers whose influence and leadership set new standards of excellence.
    Every industry is driven by visionaries, innovators and trailblazers whose influence and leadership set new standards of excellence.
    Ragan is spotlighting two individuals who have shepherded the future of PR and communications. Each year, two industry leaders — one representing external communications, the other internal communications — will be chosen
  • Essential questions for choosing the right AI solutions in communications

    Essential questions for choosing the right AI solutions in communications
    How to navigate the challenges of AI adoption in comms teams and make informed decisions on the right AI tools for your organization’s future success.
    As AI continues to shape our future, organizations are consistently exploring how to best integrate AI tools into a marketing and communications team’s day-to-day in a way to invite new ways of working without causing crippling disruption.
    Though improving, many teams still report barriers when adopting these tools. According to a rece

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