PR Public relations news

• Havas warns of ‘reputational’ risk from fossil-fuel clients after backlash over Shell win

  12-11-2024 17:24 via prweek.com
  
  The agency group Havas made the disclosure in its stock market prospectus.
  
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• Mastering AI: How to craft persuasive and productive prompts

  14-11-2024 12:30 via prdaily.com
  
  Levar Cooper from Lake County, Florida Government kicked off Ragan’s Future of communications Conference with gen AI prompts you can use today.  
  Tools are only as helpful as how you use them, and generative AI tools are no different — the outputs of tools like ChatGPT are only as useful as the prompts you feed them.
  Levar Cooper, communications director at Lake County Government in Florida, is optimistic about the future of communications and how automation will inform it.
  &ldq
  
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• Highlights from New York Women in Communications’ CommsWeek event

  14-11-2024 12:00 via prdaily.com
  
  “Communications for a Changing World” gathered communicators of all levels to chart a way forward together.Earlier this week, members of New York Women in Communications came together at the Empire State Building for a morning of discussion to answer some of the most pressing questions facing comms pros in an ever-shifting world.
  The event, hosted by Ragan and held as a part of Communications Week, spoke about the changing perception of DEI, innovations in comms and more. Between tec
  
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• By the Numbers: Post-election, this is what the public wants from companies

  14-11-2024 12:00 via prdaily.com
  
  It’s complicated.Believe it or not, it’s been just over a week since the United States headed to the polls to select a new slate of leaders.  Perhaps more so than in years past, the election of past-and-future President Donald Trump has elicited strong feelings, from elation to despair.
  Caught in the middle are companies who have been trying to decide what — if anything — to say publicly about the election and its results.
  Behind the scenes, titans of industry are co
  
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• Introducing the Ragan Communications Vanguard Awards

  14-11-2024 11:01 via prdaily.com
  
  Every industry is driven by visionaries, innovators and trailblazers whose influence and leadership set new standards of excellence.
  Every industry is driven by visionaries, innovators and trailblazers whose influence and leadership set new standards of excellence.
  Ragan is spotlighting two individuals who have shepherded the future of PR and communications. Each year, two industry leaders — one representing external communications, the other internal communications — will be chosen
  
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• Essential questions for choosing the right AI solutions in communications

  14-11-2024 11:00 via prdaily.com
  
  How to navigate the challenges of AI adoption in comms teams and make informed decisions on the right AI tools for your organization’s future success.
  As AI continues to shape our future, organizations are consistently exploring how to best integrate AI tools into a marketing and communications team’s day-to-day in a way to invite new ways of working without causing crippling disruption.
  Though improving, many teams still report barriers when adopting these tools. According to a rece
  
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• The Foundry - Original: Director and Associate Director - Healthcare

  13-11-2024 16:52 via prweekjobs.co.uk
  C£80,000-£120,000 plus excellent benefits:The Foundry - Original:
  Director and Associate Director to join thriving Healthcare Practice
  London (Central), London (Greater)
  
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• Premier Resourcing UK: PR Account Director/Senior Account Director - B2B Tech

  13-11-2024 16:37 via prweekjobs.co.uk
  Up to £65,000:Premier Resourcing UK:
  January 2025 start dateAre you an established Account director or Senior Account Director looking for a new challenge? I have an exciting opportunit
  London (Central)
  
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• The Scoop: How the Trump administration could change social media

  13-11-2024 13:19 via prdaily.com
  
  Also: KFC sues Church’s over ‘original’ brand; NFL waits post-election for MAGA player suspension.
  It’s been only a little more than a week since the U.S. presidential election and the wheels of change are already turning – including on social media.
  Since President-elect Donald Trump secured his return to the White House, there’ve been a movement and conjecture about the future of both TikTok and X.
   
  [RELATED: Gain confidence in your emails with PoliteM
  
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• One Big AI Tip: Try ‘post brainstorming’

  13-11-2024 12:00 via prdaily.com
  
  Come up with some ideas yourself — then let AI fill in the gaps.Brainstorming is one of the most popular uses of AI for communicators. And generative AI can certainly be helpful in getting the white off the page and stretching your thinking new directions. But doing the first brainstorm yourself and then asking AI to step in can also be helpful.
  Here’s how this “post brainstorming” works.Spend 10 minutes coming up with ideas for what you’re working on. These could b
  
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• Elevating your comms career with ‘mamba mentality’

  13-11-2024 12:00 via prdaily.com
  
  Kobe Bryant’s life approach offers universal takeaways to take careers to the next level.
  While Kobe Bryant’s posterizing dunks and game-winning shots made him a fan favorite, it was his legendary “mamba mentality” that made him a champion on and off the court.
  Ashlee V. Davidson, VP of communications for Lockheed Martin, believes that communicators can apply the late basketball star’s approach to enhance their personal brands and excel in the professional world. Th
  
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• How and where Latine communicators connect in Austin

  13-11-2024 11:40 via prdaily.com
  
  Understanding the state of latinidad in Central Texas during Ragan’s Communications Week in Austin.Fabiana Meléndez Ruiz is a Venezuelan-American communications expert and strategic storyteller. She is the founder & CEO of Refuerzo Collaborative, a Latina-owned communications agency creating holistic, multicultural, and dynamic strategies so clients can find their truth, increase their impact, and sustain brand growth.
  Texas boasts a population of 30 million people, ma
  
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• Tom Holland’s Bero brings on 5W as PR AOR

  12-11-2024 21:29 via prweek.com
  
  5W helped launch the non-alcoholic beer brand last month.
  
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• Old Ariana Grande tweet inspires Xfinity’s ‘Wicked’ spot

  12-11-2024 18:09 via prweek.com
  
  Xfinity and Comcast released ‘Stay Connected to Your Dreams’ to promote ‘Wicked’ following a Mattel marketing crisis earlier this week.
  
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• Pinterest enlists influencers for holiday campaign

  12-11-2024 17:35 via prweek.com
  
  The internally produced activation is encouraging users to look beyond the normal gifts they receive each year.
  
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• How AI, deepfake tech are resurrecting overdose victims to save lives

  12-11-2024 16:26 via prweek.com
  
  The campaign’s approach was borne out of the fact that the target audience of 18- to 35-year-olds tunes out a lot of messaging around drug-related topics.
  
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• Be a part of the industry’s future: Take Ragan’s annual Communications Benchmark Report survey

  12-11-2024 15:40 via prdaily.com
  
  Complete the survey and receive a summary of the results to inform your decisions for 2025 and beyond.We invite you to participate in the 2025 Communications Benchmark Report survey.
  Ragan’s Communications Leadership Council is fielding this survey to identify needs, challenges and progress across the industry.
  Now in its seventh year, this annual benchmarking survey is an invaluable tool to assess and inform the state of internal and external communications. The survey will take approxima
  
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• ‘It comes down to trust’: Communicators on when to go on background, off the record

  12-11-2024 12:00 via prdaily.com
  
  It’s not as simple as “never go off record.”Knowing the rules of engagement with reporters is one of the most important things a PR pro can do – and counsel their clients on. But within the realm of on the record, on background and off the record, there can be a great deal of nuance and considerations.
  We asked communicators on LinkedIn to share their best practices for navigating these treacherous waters. Here’s what they said.
  Answers have been edited for style an
  
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• PRWeek’s third-annual Crisis Comms Conference returns to DC in April 2025

  12-11-2024 11:00 via prweek.com
  
  Tactical takeaways from the industry’s leading experts will be plentiful at this third annual gathering.
  
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• PR lessons from Boeing, Starbucks CEO changes

  12-11-2024 11:00 via prdaily.com
  
  Iconic American brands signal they’re getting back to basics.Parallel stories are playing out in Seattle with two legacy brands grappling with poor performance, employee issues and a loss of direction. Both Starbucks and Boeing are hoping that their new CEOs can turn things around – but both have their work cut out for them.
  Jennifer George, SVP at The Aspen Group, sees similarities in how they’re communicating change under their new leaders, Kelly Ortberg at Boeing and Brian N
  
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• How focusing on DEX can improve list segmentation

  12-11-2024 10:00 via prdaily.com
  
  Use digital employee experience (DEX) to craft messages that truly resonate with your teams.
  All good communicators know the key to ensuring their message gets received lies in understanding their audience. No two are exactly alike. Giving a toast at a wedding isn’t the same as reminiscing with old friends at the bar — which is different from presenting a new plan to the boss.
  For internal communicators working in a corporate setting, discrete target audiences are built and maintaine
  
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• Arketi Group backed by pair of private equity firms

  12-11-2024 06:01 via prweek.com
  
  The Atlanta-based firm secured private equity investment because it “wanted the fuel” to grow organically and via acquisitions.
  
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• Carter Ferris: ACCOUNT MANAGER, Consumer | Interiors, Retail + Design

  12-11-2024 00:59 via prweekjobs.co.uk
  Up to £45k:Carter Ferris:
  Interiors, lifestyle, London PR co., seeks a passionate and creative AM to join their fabulous team. Get in touch, if this sounds like your new home.
  London (North), London (Greater)
  
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• How Florida tourism groups are letting travelers know the state is ‘open for business’ after Helene and Milton

  11-11-2024 21:16 via prweek.com
  
  Visit Florida and Discover Crystal River are fighting the misconception that there is widespread devastation across the state.
  
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• Who will Donald Trump pick as White House press secretary?

  11-11-2024 21:12 via prweek.com
  
  Or do you think it is more likely he won’t have one at all?
  
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• How brands are saying ‘thank you’ this Veterans Day

  11-11-2024 18:00 via prweek.com
  
  Brands such as Ring, Starbucks and Walmart are honoring veterans on November 11.
  
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• Startup AI-powered private equity platform DiligentIQ hires David Schraeder

  11-11-2024 17:50 via prweek.com
  
  He’ll serve as the first head of communications at the company.
  
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• The Scoop: Why Wicked’s merch blitz is good PR

  11-11-2024 17:43 via prdaily.com
  
  Plus: FEMA must rebuild trust after anti-Trump orders confirmed; the role ChatGPT played in the election.If you’ve stepped into a Target or a Starbucks lately, the wave of bubblegum pink and emerald green is impossible to miss.
  Taking a page out of the “Barbie” movie’s successful playbook, the upcoming adaptation of the Broadway smash “Wicked” is filling stores – and capturing headlines – with quirky merchandising that plays up the main character&r
  
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• Premier Resourcing UK: Digital Account Manager - Financial Services Clients

  11-11-2024 17:03 via prweekjobs.co.uk
  £40-45,000 + Bonus + Benefits:Premier Resourcing UK:
  Are you seeking a paid social focused Digital Account Manager role developing digital strategies for leading financial services firms? The Client:
  London (Central)
  
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• Premier Resourcing UK: PR Account Director/Ex Journalist - Crisis Communications

  11-11-2024 17:01 via prweekjobs.co.uk
  £58K+:Premier Resourcing UK:
  PR Account Director (PR and Crisis Communications)Location: Central London (Hybrid, 2-3 days in the office)Salary: £58,000 - £60,000 per annumAr
  London (Central)
  
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