PR Public relations news

• How I Got Here: SalterMitchell PR President Heidi Otway on championing authenticity

  01-11-2024 11:00 via prdaily.com
  
  Heidi Otway shares why you should ask questions and not be afraid to ask for help.From the sixth grade, Heidi Otway knew she would become a professional journalist one day. Growing up with the Miami Herald, she delved into big words, discovering their meanings along the way. As a writer for her school’s newspaper, she inspired her classmates to explore the dictionary through her articles. “I remember that moment,” Otway shared with Ragan. “I learned the power of what it m
  
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• The niche-ification of today’s media landscape

  05-11-2024 12:00 via prdaily.com
  
  Things have changed in the last 10 years.Matthew Levison is global head of consumer at KWT Global.
  If you gathered a group of journalists and thought leaders across the media landscape a decade ago to discuss the future of the industry, it would have lasted about 15 minutes, as the group simultaneous and emphatically proclaimed “print is dead and digital is king.” While at the time these claims felt alarmist, they also resonated as bold and visionary. Many moguls who made these decla
  
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• Premier Resourcing UK: Digital / Social: Senior Account Executive

  04-11-2024 17:12 via prweekjobs.co.uk
  ?????£28.000 - £34,000:Premier Resourcing UK:
  Our client, a dynamic PR and social media agency, specialising in the food, drink, travel, lifestyle, and environment sectors are seeking an Digital S
  London (Central)
  
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• Harris goes positive, while Trump goes dark on build up to Election Day

  04-11-2024 17:01 via prdaily.com
  
  Also: Comms must prepare for economic changes under next prez; Lyft, Uber build goodwill with customers through discounted rides to polls.
  Kamala Harris campaigned in Michigan on Sunday without mentioning “Donald Trump” even once. Instead of criticizing Trump directly, the Democratic nominee contrasted her hopeful message with her Republican opponent’s darker approach.
  She emphasized the need for unity, stating, “I don’t believe people who disagree with me are the e
  
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• What it takes to move from tactical to strategic storytelling

  04-11-2024 12:00 via prdaily.com
  
  Because narratives are more powerful than stories.Frank Wolf is co-founder and chief strategy officer at Staffbase.
  If you want people to remember a piece of information, wrapping it in a story is one of the most powerful tools at your disposal. Studies show we recall stories anywhere from seven to 22 times better than isolated facts. Though, of course, the quality of the story matters.
  Which would stick with you more—hearing that persistence leads to success, or hearing the story of Thoma
  
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• Adjacency and ripple effects: Thinking dynamically in the face of crisis 

  04-11-2024 11:00 via prdaily.com
  
  How to think about crises—whether they’re yours or that of another organization.A crisis plan is not a one-and-done document; preparedness requires a constant commitment to proactive planning, situational awareness and flexibility. 
  Jay Weisberger, who leads external communications for DPR Construction and has 20 years of experience navigating everything that can go wrong in the construction industry, addressed this aspect of crisis comms during Week 1 of PR Daily’s Crisis
  
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• Meta alum launches PR agency focused on AI and Crypto

  01-11-2024 22:30 via prweek.com
  
  Michael Kirkland’s new firm is called 11.18 Communications.
  
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• Stratacomm holds on to NHTSA public education work

  01-11-2024 20:57 via prweek.com
  
  The contract supports campaigns for the National Highway Traffic Safety Administration focused on lowering risky driving behaviors.
  
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• Berk Communications hires Dustin Sveum as first chief client officer

  01-11-2024 20:26 via prweek.com
  
  Sveum joins from Small Girls PR where he served as EVP.
  
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• National Association of Funeral Directors: Director of Membership Engagement & Communication

  01-11-2024 18:00 via prweekjobs.co.uk
  Up to £60,000 per annum plus benefits.:National Association of Funeral Directors:
  Seeking a Director of Membership Engagement & Communication to support the CEO, drive member engagement, and oversee clear communication strategies.
  Solihull/Hybrid
  
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• The Works Search Ltd: Corporate Communications Manager (fluent in Spanish) – 15-month contract at well-known fund manager

  01-11-2024 17:30 via prweekjobs.co.uk
  Competitive salary plus bonus:The Works Search Ltd:
  Keep applying for in-house roles but getting nowhere? Keep getting pipped to the post by candidates with current in-house experience?
  London (Central), London (Greater)
  
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• Lee Maniscalco to step down as CEO of Haymarket US

  01-11-2024 17:24 via prweek.com
  
  After 25 years with the owner of Haymarket Medical, PRWeek, Campaign and MM+M, 14 as CEO, Maniscalco will transition to become a non-exec board member and strategic advisor at the end of next June.
  
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• The Scoop: Trump garbage truck aims to rile up fanbase ahead of election

  01-11-2024 17:06 via prdaily.com
  
  Also: Boeing tries to stop bleeding after another scandal; Apple looks to normalize everyday AI use with launch.Republican presidential nominee Donald Trump climbed into the passenger seat of a garbage truck on Wednesday as a pre-election stunt meant to highlight negative remarks President Joe Biden appeared to make about his fanbase.
  “The only garbage I see floating out there is his supporters,” Biden said of Trump supporters. “His demonization of Latinos is unconscionable, an
  
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• Premier Resourcing UK: PR: Account Manager – Trade Communications – Food & Drink

  01-11-2024 16:29 via prweekjobs.co.uk
  £35,000 - £42,000:Premier Resourcing UK:
  Our client, a dynamic PR and social media agency, specialising in the food, drink, travel, lifestyle, and environment sectors are seeking an experienc
  London (Central)
  
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• Highlights from Ragan’s Top Women in Marketing Awards luncheon

  01-11-2024 13:26 via prdaily.com
  
  The class of 2024 featured leaders from a wide range of industries.Earlier this week, marketing pros from across the country gathered on the banks of the Hudson River in New York City to celebrate innovations, accomplishments, and community at Ragan’s Top Women in Marketing Awards 2024 Luncheon. The event, hosted at Manhattan’s City Winery, honored a group of marketing leaders at the peak of their powers.
  Mary C. Buhay, chief growth office and head of councils at Ragan, kicked off th
  
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• Supercuts is super sick of bad haircut allegations

  01-11-2024 10:00 via prweek.com
  
  The affordable hair salon chain created a Super Dumb Coupon for “online trolls” to increase hair styling fees by $50.
  
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• Communication will decide an election too close to call

  31-10-2024 21:53 via prweek.com
  
  Donald Trump and Kamala Harris have just four more days to get their key messages across to a divided electorate and eke out votes in crucial swing states.
  
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• How the artist and founder behind the Portal is bridging a connected planet

  31-10-2024 21:31 via prweek.com
  
  Benediktas Gylys discusses how the installations come together, the newest U.S. location in Philadelphia, lessons learned from the New York-Dublin Portal and plans for a global network.
  
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• Former PR agency employee indicted on hate crime charges after Uber driver attack

  31-10-2024 21:03 via prweek.com
  
  The indictment was announced this week, three months after the July incident.
  
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• How to capitalize on an influencer’s trust with users

  31-10-2024 12:00 via prdaily.com
  
  Limiting product exposure to 3 times a day, on-brand products can cut down on influencer fatigue.
  Nowadays, it seems like just about every social media user has taken an influencer’s opinion on something, whether it’s about trying a product or visiting a new restaurant.
  Even if they don’t know each other in person, the time they spend watching videos creates a kind of relationship that lets them build a rapport, even a sense of trust.
   
  [RELATED: Would you like to speak at
  
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• By the Numbers: The bleak state of local news – and a few bright spots

  31-10-2024 11:00 via prdaily.com
  
  Local news remains an important option for many PR campaigns.Let’s not bury the lede: local news is in a tailspin and has been for nearly two decades.
  The 2024 State of Local News Report from the Medill Local News Initiative at Northwestern University’s Medill School of Journalism, Media, Integrated Marketing Communications sheds a light on just how things have deteriorated in the last year. The report specifically examines newspapers, public broadcasters, network websites and standa
  
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• Sovos Compliance hires SourceCode to lift brand awareness

  31-10-2024 10:00 via prweek.com
  
  Zeno Group was the incumbent on the account.
  
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• Yulu Impact Communications appoints Charlotte Gilmour as MD of environmental impact

  30-10-2024 21:24 via prweek.com
  
  Gilmour’s new role is dedicated to using comms as a tool to address the climate crisis.
  
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• Menopause brand Alloy hires CultureSpeed Communications to boost storytelling

  30-10-2024 18:28 via prweek.com
  
  The agency is supporting the brand’s vision through media placements and thought leadership that amplify its cofounders’ work on women’s health.
  
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• CDC’s Wild to Mild campaign roars back to curb flu misinformation

  30-10-2024 17:54 via prweek.com
  
  Flu vaccinations declined 2% from 2023 to 2024. The CDC is battling that drop with its updated Wild to Mild campaign.
  
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• The Scoop: CNN sends clear message that it won’t allow hate speech on air

  30-10-2024 16:53 via prdaily.com
  
  Also: Starbucks faces hard sell on RTO policy; Prime could become boycott topic after Washington Post endorsement snub. 
  CNN has banned conservative writer Ryan Gidursky from the network after a contentious on-air exchange with panelist Mehdi Hasan for his support of Palestinians in the Israel-Hamas War. 
  During a discussion about Donald Trump’s rally at Madison Square Garden on “NewsNight with Abby Phillip,” Gidursky told Hasan, “I hope your beeper doesn’
  
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• Generative AI is the creative colleague you’ve been waiting for

  30-10-2024 12:00 via prdaily.com
  
  You can accomplish more together.Samantha Stark is founder and chief strategist at Phyusion. 
  As AI tools become available to everyone, it’s now easier than ever to produce polished materials at scale, creating new challenges for PR professionals. As more organizations leverage AI tools, we’re seeing a sea of sameness in content that makes it increasingly difficult to capture attention.
  This new reality means the bar for quality content is rising. The key to better content is un
  
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• PRing the PR: Use flash reports to highlight successes

  30-10-2024 11:00 via prdaily.com
  
  These concise reports serve as a table-setter for more robust campaign analysis down the road.
  Public relations teams constantly seek ways to show their value to business objectives. One effective approach is to highlight the behind-the-scenes PR efforts driving certain campaigns or business functions.
  At a recent Ragan virtual conference, Elizabeth Winter emphasized the benefits of using “flash reports” – concise overviews of PR activities. The goal is to gather on-the-ground
  
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• Cayman Islands Tourism Department names Allison DEI AOR

  30-10-2024 10:00 via prweek.com
  
  Allison is the government agency’s first diversity, equity and inclusion partner. The firm will focus on expanding visibility and accessibility to tourists who identify as Black, Hispanic and LGBTQIA+, as well as those with disabilities.
  
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• Dolphin partners with Loti AI for threat detection technology

  29-10-2024 20:55 via prweek.com
  
  The partnership gives Dolphin clients access to Loti's AI tools to combat unauthorized use of content and likeness online and to safeguard brands, talent and clients from deepfakes.
  
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