PR Public relations news

• By the Numbers: If TikTok is banned, this is where users say they’ll spend time instead

  23-05-2024 13:00 via prdaily.com
  
  Plus how users expect the potential banning to impact their favorite creators.The future of TikTok in the United States is uncertain — and with pending litigation, it seems likely to stay that way for years to come.
  But many of us are still trying to gaze into the crystal ball and figure out what will happen if the app does disappear in the near future.
  A new study from AI research company Vurvey might give us some insights into how consumers would adapt to a ban, how it might change their
  
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• 5 media relations takeaways, 5 months into 2024

  23-05-2024 12:00 via prdaily.com
  
  How you can make the most of the year we have left.
  Madeleine Shin is executive vice president, US Health Media Lead at Weber Shandwick. 
  We’re almost half-way through 2024, and as media relations professionals, we face a daunting second half with the Olympics and election slated to command news cycles. These headwinds mean we need to obtain an even clearer understanding of journalists’ needs (and limitations) during this time.
  Our team has gathered as much information we can to
  
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• How to get audiences to watch branded videos

  23-05-2024 11:00 via prdaily.com
  
  PRESENTED BY PLAYPLAY
  Struggling to stop the scroll? Video is the answer, said Katrina Marger, video content advisor at video creation PlayPlay, in conversation with editor Sean Devlin at PR Daily’s 2024 Social Media Conference.
  A report PlayPlay conducted last year with Hubspot showed that, compared to static content, video results in 1200% more and a 200% increase in clickthroughs.
  And of course, to boost engagement rates, keep the audience watching. Keep it short and sweet for social me
  
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• 6 keys to conducting an effective internal communications audit

  23-05-2024 10:00 via prdaily.com
  
  To optimize your internal communications, it’s crucial to objectively assess your efforts and make necessary adjustments.
  Effective internal communication is the backbone of any successful organization. It encourages engagement and helps ensure all employees align with company goals and are aware of key information. However, to optimize your internal comms, it’s important to objectively evaluate your communications efforts and adjust accordingly.
  An internal communications audit is a
  
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• Northern Ireland public relations firm named PR Week's largest agency outside London - Belfast News Letter

  23-05-2024 09:36 via news.google.com
  
  Northern Ireland public relations firm named PR Week's largest agency outside London  Belfast News Letter
  
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