• By the Numbers: How brands can better represent the growing Latina market

    By the Numbers: How brands can better represent the growing Latina market
    And how to break stereotypes to provide authentic messaging.Latinas are an increasingly critical demographic of the U.S. population. There are 30 million Hispanic women in the United States, nearly 10% of all people in the country. And 86% of those Latinas report that they are responsible for purchasing decisions in their households.
    In other words, your brand needs to court this demographic.
    But a new survey from Boden Agency finds that brands still have a long way to go to effectively reach th
  • Take the survey: How do you get the tools you need to succeed?

    Take the survey: How do you get the tools you need to succeed?
    Complete our survey to receive a $150 discount to a virtual Ragan conference.Modern communications would be impossible without a wealth of tools and technology to help us. Whether you’re gathering employee pulse surveys, keeping media contacts up-to-date or collaborating with AI, commtech allows us to work faster and better.
    But getting the budget and buy-in for these tools isn’t always easy.
    Ragan Communications is fielding a new survey to better understand what commtech tools matte
  • Take the survey: How commtech shapes your communications practice

    Take the survey: How commtech shapes your communications practice
    Complete our survey to receive a $150 discount to a virtual Ragan conference.Modern communications would be impossible without a wealth of tools and technology to help us. Whether you’re gathering employee pulse surveys, keeping media contacts up-to-date or collaborating with AI, commtech allows us to work faster and better.
    But getting the budget and buy-in for these tools isn’t always easy.
    Ragan Communications is fielding a new survey to better understand what commtech tools matte
  • Advocating for comms budget in ‘the land of unfunded mandates’

    Advocating for comms budget in ‘the land of unfunded mandates’
    With budget season upon us, communications leaders must get creative in making their case.With budget season upon us, communications leaders must get creative in making the case for securing the resources they need.
    Because comms is often the coordinator and convener of cross-departmental campaigns and initiatives, it often means securing the resources required to do quality work is contingent on others who don’t sit at the same crossroads.
    “In my experience, comms can be the land of
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  • AI Can't Replace Human Touch in Public Relations- cautions PR expert - Hello Vizag

    AI Can't Replace Human Touch in Public Relations- cautions PR expert  Hello Vizag

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