PR Public relations news

• The Scoop: Why Wicked’s merch blitz is good PR

  11-11-2024 17:43 via prdaily.com
  
  Plus: FEMA must rebuild trust after anti-Trump orders confirmed; the role ChatGPT played in the election.If you’ve stepped into a Target or a Starbucks lately, the wave of bubblegum pink and emerald green is impossible to miss.
  Taking a page out of the “Barbie” movie’s successful playbook, the upcoming adaptation of the Broadway smash “Wicked” is filling stores – and capturing headlines – with quirky merchandising that plays up the main character&r
  
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• 6 hot-button topics communicators should prepare for in the Trump administration

  11-11-2024 12:00 via prdaily.com
  
  DEI, ESG and more are set to shift in a big way.President-elect Donald Trump has promised to usher in a period of radical change for the United States. Bolstered by Republican control of the Senate, likely Republican control of the House and a conservative-leaning Supreme Court, he is positioned to alter aspects of both American government and culture.
  The precise form of these changes remains to be seen, but it’s certain that at least some of these reforms would impact the work of communi
  
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• The rise of independent journalists and tips for engaging with them

  11-11-2024 11:13 via prdaily.com
  
  Industry veterans continue to leave traditional media to launch their own platforms.Matt Purdue is senior strategist at Magnitude, Inc. 
  The rise of independent journalism is a booming trend that bears watching by all PR professionals. Impacted by shrinking newsrooms, budget cuts and other negative pressures, more journalists are leaving traditional media platforms to start their own brands.
  Some of these personalities have robust reputations and massive followings, making them a potentiall
  
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