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• The Scoop: NBA attempts to rebrand lackluster All-Star Game

  18-12-2024 17:13 via prdaily.com
  
  Also: Disney explains cutting trans storyline from Pixar show; the push to make Grand Marnier cool again.
  The NBA will once again rebrand its All-Star Game to generate fan interest in the eyes of many sports fans.
  Once must-see TV, the midseason exhibition has struggled to keep its cachet among many hoop fans. The biggest problem has been that the game just isn’t competitive. 
   
  [RELATED: Craft compelling cross-platform content at the Social Media Strategy Certificate Course on J
  
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• AI helped SlicedBrand CEO Ayelet Noff refine her media relations workflow

  18-12-2024 12:12 via prdaily.com
  
  Keeping up and bridging gaps with tech.AI’s meteoric rise has sparked a lot of discussion about how it will augment comms workflows. There are also questions about how communicators, both internal and external, will work with AI in addition to their myriad of already challenging tasks.
  We spoke with Ayelet Noff, global CEO and founder of SlicedBrand and Dazzle AI. Noff talked about the rise of tech in comms, how it applies to building better processes, and more.
  Ragan Communications: Could
  
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• The murder of Brian Thompson must usher in a new era of health insurance PR

  18-12-2024 12:00 via prdaily.com
  
  This tragedy has underscored an urgent need.Lori Ruggiero is managing partner and EVP, 5WPR. 
  The fatal shooting of UnitedHealthcare CEO Brian Thompson outside a Manhattan hotel sent shockwaves through the healthcare insurance industry, revealing deep-seated vulnerabilities in how major insurance organizations manage and communicate during unprecedented crises. Historically, healthcare insurers have largely operated above the fray of public discourse, shielded by their status as a near-univ
  
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• Former journalists might be the influencers your brand needs

  18-12-2024 12:00 via prdaily.com
  
  Journalists turned influencers offer many of the same benefits of traditional earned media placements without some of the constraints.
  PR teams are turning to a new breed of media influencers to help amplify their brand’s message in a way that’s similar to traditional earned media.
  The creator economy has long included subject matter experts, influencers and celebrities. But in recent years there’s also been an uptick of journalists using platforms like YouTube and Substack.
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