• Top Stories of 2024: The slang Gen Alpha uses, no cap

    Top Stories of 2024: The slang Gen Alpha uses, no cap
    Get to know the language of this up-and-coming generation so you can use it (or not) wisely.This story was originally published on March 28, 2024. We’re republishing it as part of our countdown of top stories of the year. 
    I promise that headline was the last ironic use of Gen Alpha slang you’ll hear from this elder Millennial.
    But Generation Alpha, those born between 2010 and today, are rising. And they speak in their own unique way that PR professionals should understand &mdas
  • Top Stories of 2024: How Boeing has communicated about 737 Max 9 disaster

    Top Stories of 2024: How Boeing has communicated about 737 Max 9 disaster
    Handling the aftermath of a life-or-death crisis is harrowing. Here’s what you can learn from Boeing.This story was originally published on Jan. 17, 2024. We’re republishing it as part of our countdown of top stories of the year. 
    We’ve all seen the picture by now, the gaping hole in the side of an Alaska Airlines plane, passengers seated nearby, their oxygen masks dangling. Anyone who’s flown before can imagine what it must have felt like if we were sitting there, t

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