Why it’ll boost your credibility.Communications writing can get a bad rap.
It’s often accused of being overly fluffy, but also dense. Of saying little, but also being too long.
Whether or not these are true, we can debate all day. But there is one solution that can hit back and help the writing we do in both internal and external communications be clearer, tighter and more compelling:
Write like a journalist.
In a recent explainer on Ragan Training, Keisha-Gaye Anderson, the former V
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-
5 elements of journalistic writing to incorporate into your comms
via prdaily.com -
Celebrating the winners of Ragan’s 2024 CSR & Diversity Awards: List of winners
via prdaily.comWinners were honored at a special awards luncheon in New York City on Friday.The 2024 CSR & Diversity Awards spotlighted an impressive group of communicators and campaigns who forged intersectional relationships with their communities, prioritized equity in their hiring practices, launched inclusive partnerships with others doing complementary work, and much more.
Ragan Communications hosted an awards luncheon on Sept. 27th at New York City’s Yale Club, where attendees gathered to cele -
See all winners of PR Daily’s 2024 Nonprofit Awards
via prdaily.comWinners were celebrated during a special awards luncheon in New York City on Friday.PR Daily’s 2024 Nonprofit Awards celebrated the people, organizations and communities whose messages drove awareness and championed the causes that advanced their missions.
PR Daily hosted an awards luncheon on Sept. 27th at New York City’s Yale Club, where attendees gathered to celebrate the campaigns and strategies that platformed the purpose driving their clients and organizations.
“This year -
The Scoop: OpenAI addresses path forward after major shakeups
via prdaily.comAlso: How NWS keeps citizens informed about hurricanes on social media; Wendy’s sly campaign jabs at McDonald’s.
OpenAI CTO Mira Murati is the latest in a string of top researchers and executives to step down from the nonprofit tech lab.
The Wall Street Journal reported that the leadership shakeup is the result of internal rift about the future of the lab behind ChatGPT, including the possibility of becoming a for-profit company. The report noted that tensions have been growing since -
How I Got Here with Muck Rack’s Linda Zebian: Embracing AI and storytelling
via prdaily.comLinda Zebian shares the proudest moment of her career.Linda Zebian joined Muck Rack as its first-ever director of communications in 2022. As the comms technology platform’s senior communications director, Zebian sets the communications strategy for the company’s enterprise, both internally and externally, including messaging, issues management, media relations and employee communications.
Before her current role, the comms leader was with The New York Times Company, where she s -
Entires now open: PR Daily’s Media Relations Awards
via prdaily.comCelebrate your work!The post Entires now open: PR Daily’s Media Relations Awards appeared first on PR Daily. -
By the Numbers: How brands can better represent the growing Latina market
via prdaily.comAnd how to break stereotypes to provide authentic messaging.Latinas are an increasingly critical demographic of the U.S. population. There are 30 million Hispanic women in the United States, nearly 10% of all people in the country. And 86% of those Latinas report that they are responsible for purchasing decisions in their households.
In other words, your brand needs to court this demographic.
But a new survey from Boden Agency finds that brands still have a long way to go to effectively reach th -
Take the survey: How commtech shapes your communications practice
via prdaily.comComplete our survey to receive a $150 discount to a virtual Ragan conference.Modern communications would be impossible without a wealth of tools and technology to help us. Whether you’re gathering employee pulse surveys, keeping media contacts up-to-date or collaborating with AI, commtech allows us to work faster and better.
But getting the budget and buy-in for these tools isn’t always easy.
Ragan Communications is fielding a new survey to better understand what commtech tools matte -
Advocating for comms budget in ‘the land of unfunded mandates’
via prdaily.comWith budget season upon us, communications leaders must get creative in making their case.With budget season upon us, communications leaders must get creative in making the case for securing the resources they need.
Because comms is often the coordinator and convener of cross-departmental campaigns and initiatives, it often means securing the resources required to do quality work is contingent on others who don’t sit at the same crossroads.
“In my experience, comms can be the land of -
AI Can't Replace Human Touch in Public Relations- cautions PR expert - Hello Vizag
via news.google.comAI Can't Replace Human Touch in Public Relations- cautions PR expert Hello Vizag -
The Scoop: Exxon, Shein face government scrutiny over environmental claims
via prdaily.comPlus: OpenAI releases more human-like voice assistant; WhatsApp grows in popularity for news sites.Two huge corporations are facing questions about the truth behind their statements about recycling ad the environmental impact of their materials.
Petroleum giant ExxonMobil faces a lawsuit from the state of California claiming it knowingly misled the public for decades about plastics recycling. Communications is squarely in the crosshairs with the lawsuit, which CNN describes as “using slick -
The biggest communications storylines for 2025
via prdaily.comA look into the future from communicators.If anyone has a crystal ball, would you share it with us?
Because right now, the future is looking a little murky.
But we polled some smart communicators to figure out where the practice might be headed. We asked on LinkedIn: “What is the biggest PR storyline you see on the horizon for 2025?”
The answers fell into several categories: AI, the media, sustainability and more.
Answers have been edited for style and brevity.
[RELATED: Keep -
PR’s role in proactively combatting the spread of misinformation
via prdaily.comClear, concise internal messaging can prevent the organization from sharing bad info.When it comes to successful communication, nothing is more important than being able to trust the messenger. Unfortunately, the world is awash with misinformation and disinformation these days.
It’s the job of the PR professional to not only correct inaccurate facts but also do what they can to stop them from spreading in the first place. One way that communicators can do that is by shoring up internal mes -
How AI helped Catherine Richards amplify empathy
via prdaily.comThe founder of Richards Creative on how AI can boost creativity and collaboration.AI’s sudden rise has left communicators with many questions about its capabilities and what it means for them in their roles. With its ability to create copy, summarize documents, and much more, AI tools offer a significantly underutilized array of applications that communicators should embrace.
In our latest edition of Ragan’s “AI Helped Me” series, we spoke with Catherine Richards, f -
Closing the AI gap in internal communications
via prdaily.comRuder Finn and Ragan’s study, “The Great AI Divide in Internal Communications” identifies an AI implementation gap between priorities and adoption rates. This past spring, Ragan partnered with Ruder Finn’s internal communications arm, rf.egage to learn how communicators implement AI, and how they plan to use the tech to advance their internal communications work in the future.
Ruder Finn and Ragan’s “The Great Divide in Internal Communications” repo -
3 examples of how brands got creative and went viral
via prdaily.comChipotle enters Halloween market; Mets ride Grimace to playoffs; Nutter Butter’s bizarre TikTok wins.Marketers and comms pros have long tried to crack the code to make a campaign or post trend. Achieving that status sometimes comes down to pinpointing the right target audience or teaming up with the right. In other cases, it’s just catching a major cultural wave at the perfect time.
Here, we’ve put together three recent social media posts or campaigns that really struck a chord -
The Scoop: X backs down over Brazil ban
via prdaily.comPlus: Janet Jackson says apology was ‘unauthorized’; eight new emojis coming to smartphones.Three weeks after a Brazilian judge declared that X would be forbidden for failing to ban certain accounts and appoint a legal representative in the country, the social media platform is walking back some of its stances in order to reestablish operations in the nation of 215 million.
The Washington Post reports that X has taken the first step of naming a legal representative in Brazil – -
How PR can begin to implement true KPIs
via prdaily.comIt’s time for a meaningful conversation about measurement.Trevor Carver is account director at Method Communications.
I put myself through college doing sales — lots of phone calls and thousands of doors knocked. While I didn’t pursue sales as a career after graduation, something I liked about the role was knowing whether or not I was on track to hit my quota because the company had effective key performance indicatorsKPIs. This term is thrown around a lot in business, but I&rs -
Dos and don’ts of pitching holiday gift guides
via prdaily.comIt’s time to get going!Linda Zebian is senior director of communications at Muck Rack.
Pitching gift guides can be a good strategy for PR pros to secure those last few earned media hits of the year. But don’t wait until the halls are decked to reach out to journalists. Experts agree: Labor Day is the best time to start pitching products for holiday roundups. That means there’s still time to make this year’s lists.
According to Jill Schildhouse, freelance writer for -
Local public relations agency appointed as PR pros for Nottingham’s biggest Multi-Academy Trust - MSN
via news.google.comLocal public relations agency appointed as PR pros for Nottingham’s biggest Multi-Academy Trust MSN -
Brentwood-based PR agency, Pierce Public Relations, announces key promotion - williamsonherald.com
via news.google.comBrentwood-based PR agency, Pierce Public Relations, announces key promotion williamsonherald.com -
The Scoop: California regulations may change AI forever
via prdaily.comOhio governor works to spread misinformation about Springfield; Apple overhauls green bubbles.
The California legislature recently passed a series of 38 bills targeting some of the most pressing issues related to the use, misuse and application of artificial intelligence. So far, Gov. Gavin Newsome has signed eight of those bills into law.
The new laws address topics such as the sharing of deepfakes of election-related content on social media as well as nude images. For example, SB 926 mak -
The Friday Reporter: Wendy Rabin
via prdaily.comA new episode of The Friday Reporter podcast.Wendy Rabin is founder and CEO and fashion director at Wrabyn. This beautifully curated business tailors their clients’ services to their own unique style and brand — and they’re empowering their clients everyday.
Wendy shares her background in strategic communications, her evolution to empowerment through style and her own researching instincts behind her empire. She talks us through the concept of empowered cognition — the &l -
Local public relations agency appointed as PR pros for Nottingham’s biggest Multi-Academy Trust - Hucknall Dispatch
via news.google.comLocal public relations agency appointed as PR pros for Nottingham’s biggest Multi-Academy Trust Hucknall Dispatch -
Eden Public Relations appointed as PR pros for Nottingham’s biggest Multi-Academy Trust - Love Business East Midlands
via news.google.comEden Public Relations appointed as PR pros for Nottingham’s biggest Multi-Academy Trust Love Business East Midlands -
How I Got Here: FBI’s Michael Johnson on seizing every opportunity to learn new things
via prdaily.comMichael Johnson shares the driving force behind impactful storytelling.Michael Johnson, section chief for strategic communications in the FBI Office of Public Affairs, oversees the development of OPA’s strategic communication strategies, manages the bureau’s public online presence, handles speechwriting for the director and senior FBI executives, and internal employee communications.
Johnson most recently served as the division chief of digital engagement in the Office of Publi -
From ‘sign spotting’ to drag racing, CBRE’s head of comms keeps it interesting
via prdaily.comAs told to Diane Schwartz, CEO of Ragan Communications.The post From ‘sign spotting’ to drag racing, CBRE’s head of comms keeps it interesting appeared first on PR Daily. -
The benefits and drawbacks of a ‘principled neutrality’ statement
via prdaily.comPenn recently joined a growing list of universities to adopt a policy that limits topics on which officials can comment.
A growing number of prestigious universities are implementing formal strategies to restrict their public statements on national and global events that don’t directly impact their institutional functions.
Since 2022, Princeton, Vanderbilt, North Carolina at Chapel Hill, Northwestern, Stanford and Harvard have all adopted these kinds of so-called “principled neutrali -
By the Numbers: These are the best AI tools for marcomm tasks, according to Edelman
via prdaily.comSee how major tools stack up for writing, analysis and more.New AI tools seem to pop up, mushroom-like, on a daily basis. Taking the time to figure out which of this colony of tools is best for which task can feel like way more work than just doing the tasks by hand.
At PR Daily, we’ve put several AI tools through their paces. Now Edelman is out with a new report that does the same, putting major LLMs Microsoft 365 Copilot, ChatGPT Enterprise, Writer, Claude and Gemini through their own te -
The Scoop: Philip Morris International sells inhaler company after backlash
via prdaily.comPlus: Instagram makes big changes for teens; scammer Anna Delvey seeks to reboot image on ‘Dancing with the Stars.’Three years ago, Philip Morris International, the manufacturer of many brands of cigarettes, including Marlboro, purchased Vectura, a British pharmaceutical brand that makes inhalers. The move faced harsh backlash at the time.
“We are deeply concerned that PMI will use the inhalation services technologies developed by Vectura to make their tobacco products more add
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