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• Alnylam Anuncia a Aprovação de AMVUTTRA® (vutrisirana sódica) no Brasil para o Tratamento da Amiloidose Hereditária mediada por Transtirretina (hATTR) em Adultos

  05-12-2022 12:00
  – AMVUTTRA® demonstrou interrupção ou reversão do comprometimento neuropático com administração subcutânea uma vez a cada três meses – SÃO PAULO, 5 de dezembro de 2022 /PRNewswire/ -- Alnylam Pharmaceuticals, Inc. (Nasdaq: ALNY), empresa líder em terapias de RNAi, acaba de anunciar que a...
  
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• The Scoop: What Meta’s new policy hire may mean for its social networks

  03-01-2025 17:50 via prdaily.com
  
  Also: Surgeon general issues new cancer warnings about alcohol consumption; college football puts safety ahead of viewers.
  Meta has appointed Joel Kaplan as the head of its global policy team.
  Kaplan is a former deputy chief of staff to former President George W. Bush and a notable Republican. He replaces Nick Clegg, the ex-UK deputy prime minister and leader of the Liberal Democrats, who is departing the company.
  Kaplan was previously the company’s vice president of global policy. Kevin M
  
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• 4 random communications tips that demand to be told

  03-01-2025 12:00 via prdaily.com
  
  Tips ranging from showing joy to structuring stories scientifically.
  Tom Corfman is a senior consultant with Ragan Consulting Group. 
  Luigi Pirandello’s absurdist play, “Six Characters in Search of an Author,” is about fictional characters abandoned by their playwright who demand that their stories be told.
  This story is about four random communication tips that demand to be told.
  My aim is more modest than the accomplishments of Pirandello, who won a Nobel Prize in 1934
  
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• Your predictions about the future of communications

  02-01-2025 13:00 via prdaily.com
  
  Attendees of Ragan’s Future of Communications Conference filled out cards to predict the future of their role in 10 years. These were our favorites.
  The end of the year brings a scramble to finish strong and put plans in place that allow you to hit the ground running in the new year.
  During Ragan’s Future of Communications Conference, we asked attendees to look beyond the next year, future-casting their predictions on what the role of the communicator will look like in 10 years.
  Here
  
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• 10 Years of WFH: How to make your virtual firm soar

  02-01-2025 12:00 via prdaily.com
  
  As many organizations return to office, here’s how to stay remote forever — and thrive.Curtis Sparrer is principal at Bospar. 
  With some large companies pushing for a return to the office, assessing the value of virtual work is now more important than ever.
  Long before the pandemic, Bospar was fully remote from the start, which gives us a unique perspective on the benefits of virtual work. Now celebrating our 10-year anniversary, we believe we were the first national full-servic
  
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• Top Stories of 2024: The slang Gen Alpha uses, no cap

  31-12-2024 13:00 via prdaily.com
  
  Get to know the language of this up-and-coming generation so you can use it (or not) wisely.This story was originally published on March 28, 2024. We’re republishing it as part of our countdown of top stories of the year. 
  I promise that headline was the last ironic use of Gen Alpha slang you’ll hear from this elder Millennial.
  But Generation Alpha, those born between 2010 and today, are rising. And they speak in their own unique way that PR professionals should understand &mdas
  
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• Top Stories of 2024: How Boeing has communicated about 737 Max 9 disaster

  31-12-2024 12:00 via prdaily.com
  
  Handling the aftermath of a life-or-death crisis is harrowing. Here’s what you can learn from Boeing.This story was originally published on Jan. 17, 2024. We’re republishing it as part of our countdown of top stories of the year. 
  We’ve all seen the picture by now, the gaping hole in the side of an Alaska Airlines plane, passengers seated nearby, their oxygen masks dangling. Anyone who’s flown before can imagine what it must have felt like if we were sitting there, t
  
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• Top Stories of 2024: We put 4 AI tools through a PR task test. Here’s what came out on top.

  30-12-2024 13:00 via prdaily.com
  
  ChatGPT, Copilot, Gemini and Claude face off in an epic battle. Who wins?This story was originally published on June 24, 2024. We’re republishing it as part of our countdown of top stories of the year. 
  There are so many AI tools — which one is right for you?
  PR Daily conducted a test of four free, popular AI tools: OpenAI’s ChatGPT, Microsoft’s Copilot, Google’s Gemini and Anthropic’s Claude. We put each through their paces, asking them to write a press
  
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• Top Stories of 2024: Communicators share their best writing tips

  30-12-2024 12:00 via prdaily.com
  
  Nearly 300 comms pros shared their best ideas. These are the best.This story was originally published on Oct. 28. 2024. We’re republishing it as part of our countdown of top stories of the year. 
  Recently, I took to LinkedIn to ask communicators to share their best writing tip.
  I received nearly 300 fantastic, insightful comments on every part of the writing process, from planning and research all the way through to editing.
  Here’s a sampling of those responses, edited for style
  
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• Top Stories of 2024: What companies are planning after Pride 2023 backlash

  27-12-2024 12:00 via prdaily.com
  
  Committing to Pride isn’t just about joining in the celebration, but providing meaningful support for LGBTQ+ communities.This story was originally published on May 13, 2024. We’re republishing it as part of our countdown of top stories of the year. 
  Pride Month celebrations have become more and more mainstream over the last several decades, to the point that companies have been routinely accused of rainbow washing just to get a chance to participate in these major events.
  Then c
  
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• Top Stories of 2024: The TikTok bill passed. Here’s what PR pros need to know.

  27-12-2024 12:00 via prdaily.com
  
  The app won’t disappear overnight. But it is time to plan.This story was originally published on April 24, 2024. We’re republishing it as part of our countdown of top stories of the year. 
  The U.S. Senate voted Tuesday night to force TikTok’s Chinese parent company, ByteDance, to sell the app or face an eventual ban in the U.S.
  President Joe Biden will sign the bill Wednesday.
  The bill passed 79 to 18, a rare show of bipartisan support as the bill brought together both Rep
  
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• Top Stories of 2024: How Elmo’s simple question took over social media

  26-12-2024 13:00 via prdaily.com
  
  And what you can learn from it.This story was originally published on Feb. 1, 2024. We’re republishing it as part of our countdown of top stories of the year. 
  It was a simple question asked in the voice of a child. A Muppet child, to be precise. 
  “Elmo is just checking in! How is everybody doing?” the furry red “Sesame Street” staple asked on X.  
  The responses poured in. While there were the usual jokes, snark and brand pile ons we’ve com
  
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• Top Stories of 2024: Edit your robots: Obvious signs copy is AI generated

  26-12-2024 13:00 via prdaily.com
  
  How to edit AI-generated text, and why you should make good use of your metaphorical red pen when reviewing anything a chatbot spits out.
  This story was originally published on May 21, 2024. We’re republishing it as part of our countdown of top stories of the year. 
  Certain phrases, words and structures commonly appear in AI-generated copy, and these “tells” read heavily as robot-speak to anyone who has even casually used ChatGPT, Gemini or another AI text generator.
  This
  
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• Top Stories of 2024: Peter Shankman’s HERO revives connecting journalists, sources

  24-12-2024 13:00 via prdaily.com
  
  After the sunset of HARO, Shankman started a new venture with a familiar premise.This story was originally published on April 29, 2024. We’re republishing it as part of our countdown of top stories of the year. 
  When Peter Shankman founded Help a Reporter Out (HARO) in 2007, he had a simple concept: connect reporters on deadlines with sources who could, well, help them out.
  It quickly grew into a thriving, ad-supported email that helped countless reporters and PR pros collaborate on s
  
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• Top Stories of 2024: The posts that get the most engagement on LinkedIn

  24-12-2024 12:30 via prdaily.com
  
  The data may surprise you.This story was originally published on April 11, 2024. We’re republishing it as part of our countdown of top stories of the year. 
  LinkedIn is red-hot right now.
  Brands are posting 10% more frequently on the social platform this year than they did last year, and engagement across the board is up a whopping 44% YOY, according to benchmark data from social media analytics provider Socialinsider.
  Amid all this opportunity — and competition — how can
  
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• Top Stories of 2024: How the Boy Scouts rolled out their rebrand and weathered name-change controversy

  23-12-2024 13:00 via prdaily.com
  
  Scouting America will take the place for the century-old name.This story was originally published on May 22, 2024. We’re republishing it as part of our countdown of top stories of the year. 
  After 114 years, the Boy Scouts of America are changing their name — but little else about the organization.
  The “boy” is dropping out of the name, which will become simply Scouting America.
  “Certainly, Boy Scouts of America’s got to be one of the most highly recogniz
  
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• Top Stories of 2024: Where Gen Z gets their news (besides social media)

  23-12-2024 12:10 via prdaily.com
  
  Everyone wants to get Gen Z’s attention.This story was originally published on Aug. 29, 2024. We’re republishing it as part of our countdown of top stories of the year. 
  The cohort of people aged 12-27 are prized for their youth and purchasing power, but they can pose a particular challenge for PR professionals using traditional media methods to catch their eye.
  About half of TikTok users under 30 use it regularly to scroll for news and politics, Pew Research found. But social m
  
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• The Scoop: Looming government shutdown signals comms discord among GOP leadership

  20-12-2024 17:44 via prdaily.com
  
  Also: Nike turnaround hinges on return to sports roots; activist investor sends message of disapproval about Lamb Weston’s new CEO.
  President-elect Donald Trump is reiterating his call for Congress to suspend the debt ceiling as part of any spending bill approved. Yet, with a possible government shutdown looming, the legislative body – largely led by members of his own party – has so far been unable to come up with a plan that would achieve his goals before the shutdown deadlin
  
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• The cost of neglect: When a brand crisis takes years to arrive

  20-12-2024 12:00 via prdaily.com
  
  Here are the consequences of brand neglect.Dustin Siggins is founder of Proven Media Solutions. 
  Crisis communications often center around acute issues – a food safety recall or a faulty part leads to a near disaster. In one week in October, for example, McDonald’s used pro-active communications and carefully crafted narrative to navigate both an E. coli outbreak and the impression that it had endorsed then-presidential candidate Donald Trump.
  The Golden Arches’ probl
  
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• Editor’s predictions: What 2025 will hold for the public relations industry

  19-12-2024 13:00 via prdaily.com
  
  A rise in disinformation, a rocky year for layoffs and more.For the last several weeks, I’ve been running roundups of what PR professionals think will happen next year in social media, media relations and AI. Their predictions are a cross-section of humanity, ranging from doom and gloom about the future of misinformation to hope for responsible use of AI and the new growth of independent media.
  As I’ve read through the hundreds of glimpses into the multiverse of potential futures, I&
  
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• How to land the ‘sizzle reel’ interview highlight

  19-12-2024 12:00 via prdaily.com
  
  Try to land your major soundbite during that first question when the audience is most engaged.
  TV interviews provide a great chance to leave a lasting impression on their audience. These segments allow them to directly engage with their audience and add a compelling clip to their portfolio.
  But there’s no guarantee that the perfect soundbite will make it into the final edit of an interview.
   
  [RELATED: Keep your skills sharp with the comms industry’s most comprehensive online tr
  
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• The Scoop: NBA attempts to rebrand lackluster All-Star Game

  18-12-2024 17:13 via prdaily.com
  
  Also: Disney explains cutting trans storyline from Pixar show; the push to make Grand Marnier cool again.
  The NBA will once again rebrand its All-Star Game to generate fan interest in the eyes of many sports fans.
  Once must-see TV, the midseason exhibition has struggled to keep its cachet among many hoop fans. The biggest problem has been that the game just isn’t competitive. 
   
  [RELATED: Craft compelling cross-platform content at the Social Media Strategy Certificate Course on J
  
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• AI helped SlicedBrand CEO Ayelet Noff refine her media relations workflow

  18-12-2024 12:12 via prdaily.com
  
  Keeping up and bridging gaps with tech.AI’s meteoric rise has sparked a lot of discussion about how it will augment comms workflows. There are also questions about how communicators, both internal and external, will work with AI in addition to their myriad of already challenging tasks.
  We spoke with Ayelet Noff, global CEO and founder of SlicedBrand and Dazzle AI. Noff talked about the rise of tech in comms, how it applies to building better processes, and more.
  Ragan Communications: Could
  
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• The murder of Brian Thompson must usher in a new era of health insurance PR

  18-12-2024 12:00 via prdaily.com
  
  This tragedy has underscored an urgent need.Lori Ruggiero is managing partner and EVP, 5WPR. 
  The fatal shooting of UnitedHealthcare CEO Brian Thompson outside a Manhattan hotel sent shockwaves through the healthcare insurance industry, revealing deep-seated vulnerabilities in how major insurance organizations manage and communicate during unprecedented crises. Historically, healthcare insurers have largely operated above the fray of public discourse, shielded by their status as a near-univ
  
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• Former journalists might be the influencers your brand needs

  18-12-2024 12:00 via prdaily.com
  
  Journalists turned influencers offer many of the same benefits of traditional earned media placements without some of the constraints.
  PR teams are turning to a new breed of media influencers to help amplify their brand’s message in a way that’s similar to traditional earned media.
  The creator economy has long included subject matter experts, influencers and celebrities. But in recent years there’s also been an uptick of journalists using platforms like YouTube and Substack.
  Ni
  
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• Omnicom-IPG merger marks ‘digital revolution’ for comms industry

  17-12-2024 13:00 via prdaily.com
  
  If approved, the merger could drastically affect PR staffing and mid-sized agencies.
  Omnicom’s acquisition of Interpublic Group (IPG) will create a behemoth in the communications industry.
  The combined entity, operating under the Omnicom banner, will boast over 100,000 employees and an extensive client roster, promises significant shifts in the industry landscape. Short term, the move will give the company the scale to increase their digital and AI investments to compete with Publicis and
  
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• The Scoop: Mysterious drone sightings bring messy messaging

  16-12-2024 16:52 via prdaily.com
  
  Plus: TikTok’s future is dealt another blow; backpack company faces pushback over CEO killing response.Everyone can agree on one thing: Something weird is happening over the East Coast.
  Mysterious lights – most likely drones – began appearing over New Jersey in November. They’ve since been spotted in New York City, Virginia Beach, Massachusetts and beyond. The unmanned aircraft are 6 feet in diameter, much larger than traditional hobbyist drones. And no one knows where th
  
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• Ragan and PR Daily’s word of the year: dissonance 

  16-12-2024 13:00 via prdaily.com
  
  And other selections from across dictionaries and media.  
  Each year, the editors of Ragan Communications and PR Daily select a word characterizing the climate public relations professionals have navigated throughout the past year. 
  We have selected “dissonance” as our 2024 word of the year. 
  Dissonance, of course, is often used in a musical sense, describing discordant notes played simultaneously. It’s derived from the Latin dis-, here meaning “apart,
  
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• Comms professionals’ predictions for AI in 2025

  16-12-2024 12:00 via prdaily.com
  
  The only safe bet for the future of AI is that we’re going to see a lot more of it.Some communicators we asked on LinkedIn predicted we’ll see it cut jobs in the industry while others see it being a positive, additive force. Others see the technology leading to an increase in distrust while some see it as a wake-up call for brands to engage authentically and to center humans.
  Which future will prevail?
  Answers have been edited lightly for style and brevity.
   
  Robin Campbell-Burt
  
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• Announcing the PR Daily Advisory Board

  16-12-2024 12:00 via prdaily.com
  
  This talented group of practitioners helps elevate PR Daily’s coverage.
  PR Daily has added to its slate of industry professionals who help guide the publication’s editorial coverage.
  “This group of communicators blows me away with their passion, insight and willingness to improve their industry,” said Allison Carter, editor-in-chief of PR Daily. “I rely on them to help me keep my finger on the pulse of external communications, and our coverage is better for their in
  
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