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• Alnylam Anuncia a Aprovação de AMVUTTRA® (vutrisirana sódica) no Brasil para o Tratamento da Amiloidose Hereditária mediada por Transtirretina (hATTR) em Adultos

  05-12-2022 12:00
  – AMVUTTRA® demonstrou interrupção ou reversão do comprometimento neuropático com administração subcutânea uma vez a cada três meses – SÃO PAULO, 5 de dezembro de 2022 /PRNewswire/ -- Alnylam Pharmaceuticals, Inc. (Nasdaq: ALNY), empresa líder em terapias de RNAi, acaba de anunciar que a...
  
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• One Big AI Idea: Make AI your style editor

  27-11-2024 12:00 via prdaily.com
  
  Getting an entire department – or company! – to use a particular style consistently can be like herding cats.Someone insists on using the Oxford comma no matter how many times you tell them not to. Brad overuses hyphens like they’re going out of style. And Janet, for some reason, insists on using British spellings..
  AI can help.
  If you’re using a set style, such as AP  or MLA, you can simply ask your AI of choice to edit according to that style guide. Or if you have
  
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• How to speak the C-suite’s language

  27-11-2024 12:00 via prdaily.com
  
  It starts by finding ways to measure PR’s impact through the perspective of the broader business strategy.
  The days are gone when earned media clips and social media likes alone satisfy the executive leadership team.
  The C-suite wants to know what communicators are doing to improve the organization’s bottom line. While PR has inherent value in raising brand awareness and creating positive sentiment, those things can be difficult to quantify – especially to those who don’t
  
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• Breaking through in 2025: Microsoft and T-Mobile leaders share CommsWeek takeaways

  27-11-2024 12:00 via prdaily.com
  
  Microsoft’s John Cirone and T-Mobile’s Tara Darrow recap the lessons that stuck out at Ragan’s Future of Communications Conference 2024.The challenges communicators face are growing more complex. Understanding how to address increasingly divided audiences, blurred lines between internal and external communications and integration of AI into workflows requires preparation, adaptation and the ability to build bridges.
  These ideas were recurring themes at Ragan’s Future of C
  
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• Behind-the-scenes look at members only roundtable: Using your communications currency

  26-11-2024 13:01 via prdaily.com
  
  A roundtable of senior communicators at the Future of Communications conference spotlighted the often unseen role communications plays in the strategic value chain.From changing technology and volatile business conditions to rising internal and external scrutiny and elevated expectations despite a flat budget, the challenges are many for communications leaders. But every challenge comes with opportunity.
  On that note, Mary C. Buhay, Ragan’s chief growth officer and head of councils, kicked
  
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• Social media updates and new features to know this week

  26-11-2024 13:00 via prdaily.com
  
  New updates from Threads, Instagram and more.We may be heading into a long holiday weekend, but social media apps are still hard at work. Meta in particular seems to be working overtime to stay a step ahead of Bluesky as its momentum builds, threatening to upend Threads’ hold on the title of Twitter successor. But it’s far from the only update this week. 
  Here’s what you need to know.  
  Threads 
  Threads’ behavior seems to be a direct reaction to the me
  
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• What Grammar Girl wants you to know about AP style

  26-11-2024 12:00 via prdaily.com
  
  Follow these style tips to ensure your copy reads like it’s coming from a communications pro.
  The Associated Press Stylebook is an essential tool for connecting to journalists and audiences alike. While many of these style suggestions have been in place for years, they change over time as culture does.
   
  [RELATED: Earn recognition for your incredible comms efforts]
   
  Mignon Fogarty, better known as “Grammar Girl,” noted that the latest update to the AP Stylebook ventu
  
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• Grammar Girl highlights AP style updates on Oxford comma, emojis and more

  26-11-2024 12:00 via prdaily.com
  
  Follow these style tips to ensure your copy reads like it’s coming from a communications pro.
  The Associated Press Stylebook is an essential tool for connecting to journalists and audiences alike. While many of these style suggestions have been in place for years, they change over time as culture does.
   
  [RELATED: Make sure your team is up to date on the latest skills, strategies and practices. Learn more about Ragan Training.]
   
  Mignon Fogarty, better known as “Grammar Gir
  
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• The Scoop: Reddit disinformation campaign upends London dining

  25-11-2024 17:03 via prdaily.com
  
  Plus: The man who may decide the future of DEI under Trump; the simple genius of the McRib.It’s common to think of disinformation campaigns as complex efforts heralded by world governments or shadowy organizations, seeking to advance nefarious agendas and subtly manipulate us all.
  But in at least one case, it involved a group of Redditors fed up over long lines to purchase their favorite sandwich.
  The Wall Street Journal shares the bizarre story of how Angus Steakhouse, a tourist trap rest
  
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• Communicating successfully amid political and social dissent

  25-11-2024 12:00 via prdaily.com
  
  Engagement and dialogue will make the difference.Matt Purdue is senior strategist at Magnitude, Inc. 
  On the morning of November 6, communications professionals woke up to a changed world. They learned that Donald Trump was returning to the White House, and the Republican party was on its way to taking control of the United States Congress.
  Working effectively in this altered landscape has been a hot topic of conversation at Ragan’s Future of Communications Conference. Communicat
  
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• Avoiding the tactic trap

  25-11-2024 12:00 via prdaily.com
  
  Don’t take the bait.Braden McMillan is director of communications at the Business Council of British Columbia. 
  “We need a press release!”
  It’s a request that those of us in PR and communications hear all too often. If it’s not a press release, it’s “this should be on our website,” or my favorite: “this will go viral on TikTok.”
  Whether in a corporate boardroom or on a call with a client, the fast-paced world of PR is rife with big
  
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• The Scoop: Musk, Ramaswamy bypass media with DOGE podcast

  22-11-2024 17:39 via prdaily.com
  
  Also: Bluesky CEO’s messaging aims to reassure droves of new users; Froot Loops maker fights back against RFK Jr.’s attack on food dyes.
  Vivek Ramaswamy and Elon Musk plan to star in a new podcast to highlight their work as co-leaders of a new non-governmental agency – the Department of Government Efficiency (DOGE) – focused on drastically slashing government spending over the next two years.
   
  [RELATED: Read PoliteMail’s FREE whitepaper, ‘Ensuring Email
  
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• Why the United Nations Global Compact CCO says you shouldn’t give up on ESG communications

  22-11-2024 12:00 via prdaily.com
  
  The country will change in the next four years — but it isn’t time to stop, Dan Thomas said.Matt Purdue is senior strategist at Magnitude, Inc. 
  For years now, the communications profession has been trying to tackle the thorny problem of greenwashing: the act of misleading stakeholders about the environmental benefits of a company’s operations or products.
  But today there’s the potential for another serious problem emerging: “greenhushing.” That&rsqu
  
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• Internal Communications Trends for Success in 2025

  22-11-2024 12:00 via prdaily.com
  
  Internal communication professionals today face daunting challenges — but they can be overcome.The post Internal Communications Trends for Success in 2025 appeared first on PR Daily.
  
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• A closer look at Spirit Airlines’ bankruptcy comms

  22-11-2024 12:00 via prdaily.com
  
  Spirit’s messages to travelers and investors about its Chapter 11 filing offer insights into effective change comms.Spirit Airlines filed for Chapter 11 bankruptcy protection on Monday after losing more than $2.2 billion since the start of the pandemic, failing to restructure its debt and unsuccessfully attempting to merge with JetBlue at the beginning of the year. It expects the process to be completed by Q1 2025.
  Positioning the move as a reorganization bankruptcy to provide Spirit with
  
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• By the Numbers: What you need to know about Bluesky

  21-11-2024 13:00 via prdaily.com
  
  Will this actually be the Twitter killer? Or is it another also-ran?Since Elon Musk purchased the app formerly known as Twitter two years ago and implemented radical changes, various social media upstarts have sought to take its place as the premiere microblogging website.
  Niche apps like Mastodon and Spill made names for themselves while Threads grew fast thanks to its integration into the Meta family of apps, including frictionless sign-on using Instagram credentials. Threads quickly amassed m
  
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• AI may require PR agencies to reevaluate billing models

  21-11-2024 13:00 via prdaily.com
  
  Tools like ChatGPT are completing tasks that used to take hours in minutes so firms may want to consider how that’ll affect hourly billing.
  Michelle Olson remembers the early days of her PR career, when researching a complex crisis communications plan would take hours. It was worth it to the client, she said, which is why they were OK with having it all billed back to them.
  Today, however, thanks to AI, that initial research can happen in just a few seconds. While Olson or her teammates at
  
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• The Scoop: Jaguar’s controversial modern reinvention raises questions about value of brand

  20-11-2024 17:02 via prdaily.com
  
  Germany soccer vows to keep politics out of the game; young people are getting more news from social media.
  Struggling British carmaker Jaguar has launched a flashy rebranding effort that aims to lure a young, posh audience.
  The ad features a group of androgynous models in bright clothing and a techno-inspired soundtrack. The tagline? “Copy nothing.” The one thing missing, as NBC News pointed out, is the cars.
   
  [RELATED: Join us on Tuesday, December 10 at the Writing & Cont
  
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• What AI terms really mean

  20-11-2024 12:00 via prdaily.com
  
  Education can empower comms pros to tap into AI’s potential.
  Businesses have used artificial intelligence in their everyday workflows since the early 1990s with the creation of spam filters for email. But in recent years, generative AI – or AI that creates text, images or codes rather than simply sorting data – has exploded.
  Change can be scary, admitted Rebecca Simons, communications manager at Cisco. She noted that conversations around AI often feel like they “need a de
  
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• How AI helped Syneos Health’s Matthew Snodgrass improve client first drafts

  20-11-2024 12:00 via prdaily.com
  
  Reducing time spent parsing regulatory rules could be a gamechanger.Working through the maze of FDA, FTC and other regulations that govern communications around pharmaceuticals and other healthcare items can be challenging for even the most experienced human to handle.
  But an AI will never get tired, rarely get confused and can be updated with just a few clicks of a mouse.
  Matthew Snodgrass, AI innovation lead at Syneos Health Communications, is currently testing a custom GPT that will help crea
  
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• When humans meet other humans

  20-11-2024 11:00 via prdaily.com
  
  A reflection on CommsWeek and the Future of Communications Conference 2025.The days following a big event can feel anti-climactic. But having just wrapped up Ragan’s Communications Week, I am lifted up rather than let down.
  Something special was in the air last week at the Future of Communications Conference in Austin. That shared oxygen is fueling some much-needed optimism about the state of society and the future for communicators.
  Our theme this year for CommsWeek was “All Togethe
  
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• 5 Practical Steps: Elevate Employee Experience

  19-11-2024 12:02 via prdaily.com
  
  Welcome to the future of work, where a standout employee experience (EX) is no longer just a perk — it’s the backbone of thriving, modern workplaces.The post 5 Practical Steps: Elevate Employee Experience appeared first on PR Daily.
  
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• Real, authentic ways to engage Gen Z

  19-11-2024 12:00 via prdaily.com
  
  Conversational, behind-the-scenes content can strengthen customer relationships.
  For decades, many communications strategies focused on getting a story in the New York Times or creating catchy commercials that sparked conversations around the water cooler.
  But times have changed, according to Amanda Coffee, a seasoned communications leader. Today, communicators need to focus just as much on authenticity and giving a glimpse into what brands stand for. A big part of that is providing reporters an
  
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• The Scoop: Tropicana’s OJ carton PR disaster

  18-11-2024 16:45 via prdaily.com
  
  Plus: Donald Trump chooses his press secretary; how CoverGirl woos micro influencers.Quick, think of Tropicana orange juice.
  You’re probably picturing a clear plastic carafe with a long, slender neck bearing an image of a straw-punctured orange.
  But a new change has upended that clear branding position — and is costing the company big bucks.
  CNN reports that Tropicana replaced its iconic carafe over the summer with a new container sporting a much shorter neck. That design is meant to
  
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• CCO at Land O’Lakes cultivates a positive perspective to yield results

  18-11-2024 14:11 via prdaily.com
  
  As told to Diane Schwartz, CEO of Ragan Communications.The post CCO at Land O’Lakes cultivates a positive perspective to yield results appeared first on PR Daily.
  
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• What The Onion’s purchase of InfoWars can teach us about executive comms

  18-11-2024 12:24 via prdaily.com
  
  “America’s Finest News Source” had an unexpected executive comms joke up its sleeve.Though the premise of this story falls in line with something satirical publication The Onion might publish, this news is real: The Onion has purchased Alex Jones’ notorious right-wing conspiracy content site InfoWars, with plans of relaunching it next year as a satire of its former self.
  According to a report from the AP, The Onion won the rights to Infowars in a bankruptcy auction result
  
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• Top takeaways from Ragan’s Future of Communications Conference 2024

  18-11-2024 11:18 via prdaily.com
  
  Wisdom from all-star speakers for the road ahead.
  The future of communications will require proactive crisis communications management, personalized messages for individual employees and, above all, a willingness to bridge differences and reach across the political aisle.
  These were the overriding themes of Ragan’s Future of Communications Conference, held last week in Austin, Texas. More than 700 communicators came together to share their challenges and triumphs and to prepare for the yea
  
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• How I Got Here: Lanetta Williams of Yum! Brands on the key ingredients for successful storytelling

  15-11-2024 14:36 via prdaily.com
  
  Yum! Brands’ associate manager of communications shares the most underrated skill in comms.With a strong background in writing for large, diverse audiences, Lanetta Williams, is passionate about driving employee engagement and the communications experience for global above-restaurant employees at Yum! Brands. As associate manager of communications, Williams supports employees across KFC, Taco Bell, Pizza Hut and Habit Burger & Grill, leading initiatives like the launch of a global omni
  
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• One org, one voice: How to keep comms consistent in a charged political climate

  15-11-2024 14:33 via prdaily.com
  
  During a keynote panel at Ragan’s 2024 Future of Communications Conference, top comms leaders highlighted strategies for cross-functional alignment amid polarization.Leading comms at a large organization is never easy — especially in the bristling political landscape we are all experiencing right now — but smooth collaboration among departments can keep leadership united through even the fiercest reputational storms.
  At Ragan’s 2024 Future of Communications Conference in
  
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• Mastering AI: How to craft persuasive and productive prompts

  14-11-2024 12:30 via prdaily.com
  
  Levar Cooper from Lake County, Florida Government kicked off Ragan’s Future of communications Conference with gen AI prompts you can use today.  
  Tools are only as helpful as how you use them, and generative AI tools are no different — the outputs of tools like ChatGPT are only as useful as the prompts you feed them.
  Levar Cooper, communications director at Lake County Government in Florida, is optimistic about the future of communications and how automation will inform it.
  &ldq
  
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