PR Public relations news

• Essential questions for choosing the right AI solutions in communications

  14-11-2024 11:00 via prdaily.com
  
  How to navigate the challenges of AI adoption in comms teams and make informed decisions on the right AI tools for your organization’s future success.
  As AI continues to shape our future, organizations are consistently exploring how to best integrate AI tools into a marketing and communications team’s day-to-day in a way to invite new ways of working without causing crippling disruption.
  Though improving, many teams still report barriers when adopting these tools. According to a rece
  
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• Mastering AI: How to craft persuasive and productive prompts

  14-11-2024 12:30 via prdaily.com
  
  Levar Cooper from Lake County, Florida Government kicked off Ragan’s Future of communications Conference with gen AI prompts you can use today.  
  Tools are only as helpful as how you use them, and generative AI tools are no different — the outputs of tools like ChatGPT are only as useful as the prompts you feed them.
  Levar Cooper, communications director at Lake County Government in Florida, is optimistic about the future of communications and how automation will inform it.
  &ldq
  
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• Highlights from New York Women in Communications’ CommsWeek event

  14-11-2024 12:00 via prdaily.com
  
  “Communications for a Changing World” gathered communicators of all levels to chart a way forward together.Earlier this week, members of New York Women in Communications came together at the Empire State Building for a morning of discussion to answer some of the most pressing questions facing comms pros in an ever-shifting world.
  The event, hosted by Ragan and held as a part of Communications Week, spoke about the changing perception of DEI, innovations in comms and more. Between tec
  
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• By the Numbers: Post-election, this is what the public wants from companies

  14-11-2024 12:00 via prdaily.com
  
  It’s complicated.Believe it or not, it’s been just over a week since the United States headed to the polls to select a new slate of leaders.  Perhaps more so than in years past, the election of past-and-future President Donald Trump has elicited strong feelings, from elation to despair.
  Caught in the middle are companies who have been trying to decide what — if anything — to say publicly about the election and its results.
  Behind the scenes, titans of industry are co
  
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• Introducing the Ragan Communications Vanguard Awards

  14-11-2024 11:01 via prdaily.com
  
  Every industry is driven by visionaries, innovators and trailblazers whose influence and leadership set new standards of excellence.
  Every industry is driven by visionaries, innovators and trailblazers whose influence and leadership set new standards of excellence.
  Ragan is spotlighting two individuals who have shepherded the future of PR and communications. Each year, two industry leaders — one representing external communications, the other internal communications — will be chosen
  
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• The Scoop: How the Trump administration could change social media

  13-11-2024 13:19 via prdaily.com
  
  Also: KFC sues Church’s over ‘original’ brand; NFL waits post-election for MAGA player suspension.
  It’s been only a little more than a week since the U.S. presidential election and the wheels of change are already turning – including on social media.
  Since President-elect Donald Trump secured his return to the White House, there’ve been a movement and conjecture about the future of both TikTok and X.
   
  [RELATED: Gain confidence in your emails with PoliteM
  
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• One Big AI Tip: Try ‘post brainstorming’

  13-11-2024 12:00 via prdaily.com
  
  Come up with some ideas yourself — then let AI fill in the gaps.Brainstorming is one of the most popular uses of AI for communicators. And generative AI can certainly be helpful in getting the white off the page and stretching your thinking new directions. But doing the first brainstorm yourself and then asking AI to step in can also be helpful.
  Here’s how this “post brainstorming” works.Spend 10 minutes coming up with ideas for what you’re working on. These could b
  
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• Elevating your comms career with ‘mamba mentality’

  13-11-2024 12:00 via prdaily.com
  
  Kobe Bryant’s life approach offers universal takeaways to take careers to the next level.
  While Kobe Bryant’s posterizing dunks and game-winning shots made him a fan favorite, it was his legendary “mamba mentality” that made him a champion on and off the court.
  Ashlee V. Davidson, VP of communications for Lockheed Martin, believes that communicators can apply the late basketball star’s approach to enhance their personal brands and excel in the professional world. Th
  
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• How and where Latine communicators connect in Austin

  13-11-2024 11:40 via prdaily.com
  
  Understanding the state of latinidad in Central Texas during Ragan’s Communications Week in Austin.Fabiana Meléndez Ruiz is a Venezuelan-American communications expert and strategic storyteller. She is the founder & CEO of Refuerzo Collaborative, a Latina-owned communications agency creating holistic, multicultural, and dynamic strategies so clients can find their truth, increase their impact, and sustain brand growth.
  Texas boasts a population of 30 million people, ma
  
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• Be a part of the industry’s future: Take Ragan’s annual Communications Benchmark Report survey

  12-11-2024 15:40 via prdaily.com
  
  Complete the survey and receive a summary of the results to inform your decisions for 2025 and beyond.We invite you to participate in the 2025 Communications Benchmark Report survey.
  Ragan’s Communications Leadership Council is fielding this survey to identify needs, challenges and progress across the industry.
  Now in its seventh year, this annual benchmarking survey is an invaluable tool to assess and inform the state of internal and external communications. The survey will take approxima
  
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• ‘It comes down to trust’: Communicators on when to go on background, off the record

  12-11-2024 12:00 via prdaily.com
  
  It’s not as simple as “never go off record.”Knowing the rules of engagement with reporters is one of the most important things a PR pro can do – and counsel their clients on. But within the realm of on the record, on background and off the record, there can be a great deal of nuance and considerations.
  We asked communicators on LinkedIn to share their best practices for navigating these treacherous waters. Here’s what they said.
  Answers have been edited for style an
  
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• PR lessons from Boeing, Starbucks CEO changes

  12-11-2024 11:00 via prdaily.com
  
  Iconic American brands signal they’re getting back to basics.Parallel stories are playing out in Seattle with two legacy brands grappling with poor performance, employee issues and a loss of direction. Both Starbucks and Boeing are hoping that their new CEOs can turn things around – but both have their work cut out for them.
  Jennifer George, SVP at The Aspen Group, sees similarities in how they’re communicating change under their new leaders, Kelly Ortberg at Boeing and Brian N
  
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• How focusing on DEX can improve list segmentation

  12-11-2024 10:00 via prdaily.com
  
  Use digital employee experience (DEX) to craft messages that truly resonate with your teams.
  All good communicators know the key to ensuring their message gets received lies in understanding their audience. No two are exactly alike. Giving a toast at a wedding isn’t the same as reminiscing with old friends at the bar — which is different from presenting a new plan to the boss.
  For internal communicators working in a corporate setting, discrete target audiences are built and maintaine
  
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• The Scoop: Why Wicked’s merch blitz is good PR

  11-11-2024 17:43 via prdaily.com
  
  Plus: FEMA must rebuild trust after anti-Trump orders confirmed; the role ChatGPT played in the election.If you’ve stepped into a Target or a Starbucks lately, the wave of bubblegum pink and emerald green is impossible to miss.
  Taking a page out of the “Barbie” movie’s successful playbook, the upcoming adaptation of the Broadway smash “Wicked” is filling stores – and capturing headlines – with quirky merchandising that plays up the main character&r
  
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• 6 hot-button topics communicators should prepare for in the Trump administration

  11-11-2024 12:00 via prdaily.com
  
  DEI, ESG and more are set to shift in a big way.President-elect Donald Trump has promised to usher in a period of radical change for the United States. Bolstered by Republican control of the Senate, likely Republican control of the House and a conservative-leaning Supreme Court, he is positioned to alter aspects of both American government and culture.
  The precise form of these changes remains to be seen, but it’s certain that at least some of these reforms would impact the work of communi
  
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• The rise of independent journalists and tips for engaging with them

  11-11-2024 11:13 via prdaily.com
  
  Industry veterans continue to leave traditional media to launch their own platforms.Matt Purdue is senior strategist at Magnitude, Inc. 
  The rise of independent journalism is a booming trend that bears watching by all PR professionals. Impacted by shrinking newsrooms, budget cuts and other negative pressures, more journalists are leaving traditional media platforms to start their own brands.
  Some of these personalities have robust reputations and massive followings, making them a potentiall
  
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• The Scoop: Democrats’ post-election messaging highlights understanding during transition

  08-11-2024 17:02 via prdaily.com
  
  Also: 2024 Election shows emergence of podcasts as trusted news source; Australian ambassador deletes anti-Trump tweets.
  President Joe Biden described Vice President Kamala Harris’ loss to Donald Trump in the 2024 election as a “setback” but he urged Americans to unite and accept the results. 
  “We accept the country’s choice,” Biden said. “You can’t love your country only when you win. You can’t love your neighbor only when you agree.&rd
  
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• CCOs are getting a seat at the C-suite table. This is how in-house PR teams should prepare.

  08-11-2024 13:00 via prdaily.com
  
  Get ready to support your leader.Dustin Siggins is founder of Proven Media Solutions. 
  AI is getting all the headlines. But something more fundamental is happening for in-house communications departments that may mean even more – and bigger – changes.
  What do you mean?
  For years, communications officers have advocated for more meaningful roles in corporate leadership structures. They’ve had a front row seat to a dynamic consumer becoming more engaged in 2-way communic
  
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• Intranet Buyer’s Guide 2025: How to Choose the Best Intranet for Your Organization

  08-11-2024 12:00 via prdaily.com
  
  Employees now expect their workplace technology to offer the same ease and functionality they experience with personal apps, whether in the office, remote or on the frontlines.The post Intranet Buyer’s Guide 2025: How to Choose the Best Intranet for Your Organization appeared first on PR Daily.
  
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• How I Got Here: Sara Ng of ING Americas finds inspiration in colleagues, evolving communications

  08-11-2024 12:00 via prdaily.com
  
  Sara Ng shares the key to excellence in storytelling.A year of ‘yes’ led Sara Ng to join ING Americas in 2019. As Vice President of Communications and Brand Experience, Ng initially focused on managing internal communications for the Amsterdam-based bank. “It was the tail end of my year of yes and it was one more yes for the year,” Ng shared with Ragan. “I thought, we’ll see where it goes.” 
  Her work has centered on creating touchpoints that reflect
  
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• 4 steps for making AI copy sound more human

  07-11-2024 13:00 via prdaily.com
  
  AI offers chance to show off value of PR skills.Artificial intelligence simplifies processes and assists in creating rough drafts. However, savvy readers can easily spot copy generated by a bot because it often sounds inauthentic or impersonal.
  That’s why PR professionals must remember that chatbots need human oversight to ensure generated text not only sounds right but also reflects branding rules, industry style and is accurate.
  “We are the pros who can do it,” said Jennifer
  
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• Homeowners are skeptical about replacing lead pipes. Here’s how one utility makes the case.

  07-11-2024 12:00 via prdaily.com
  
  The organization’s outreach strategy relies heavily on community messengers.
  In theory, getting homeowners to accept a free lead service line replacement should be easy. The new pipes can reduce the risk of lead in drinking water and increase property values.
  But after launching its voluntary program in 2016, Greater Cincinnati Water Works had a hard time getting people to sign up.
  Program managers Kevin Kappers and Bridget Patton found that several communication issues were holding them b
  
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• Cincinnati water utility uses targeted community messaging to build trust

  07-11-2024 12:00 via prdaily.com
  
  The organization’s outreach strategy relies heavily on community messengers.
  In theory, getting homeowners to accept a free lead service line replacement should be easy. The new pipes can reduce the risk of lead in drinking water and increase property values.
  But after launching its voluntary program in 2016, Greater Cincinnati Water Works had a hard time getting people to sign up.
  Program managers Kevin Kappers and Bridget Patton found that several communication issues were holding them b
  
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• By the Numbers: Where Americans got election news

  07-11-2024 11:00 via prdaily.com
  
  TV is king.The dust is settling from the 2024 U.S. elections. The news environment that surrounded the ballot casting was, in many ways, as contentious as the election itself, with rows about endorsements, debates about covering Trump’s firebrand of politics and more taking center stage and dividing both journalists and consumers.
  But amid all those controversies, where did Americans get the news that helped inform their voting decisions? Even though the most intense period of interest in
  
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• Top 10 Reasons Why Intranets Fail

  07-11-2024 10:00 via prdaily.com
  
  “Top 10 Reasons Why Intranets Fail,” a new report from Simpplr, provides insights into what makes for a successful intranet — and why intranets don’t live up to their potential.The post Top 10 Reasons Why Intranets Fail appeared first on PR Daily.
  
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• The Scoop: What the election of Donald Trump means for communicators

  06-11-2024 16:14 via prdaily.com
  
  And what may have led to Harris’ downfall.Donald Trump has decisively won the presidency.
  Not only did he take down the much-vaunted “Blue Wall” states needed to win the electoral college, he is also expected to win the popular vote, a feat he did not accomplish in his 2016 victory.
  What was expected to be a long, perhaps drawn-out counting and legal process was curtailed, with final swing state calls made between midnight and dawn. Television anchors who had prepared for days
  
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• Announcing the PR Daily Conference

  06-11-2024 14:55 via prdaily.com
  
  Held May 21-23 at the Mayflower Hotel in Washington, D.C.The post Announcing the PR Daily Conference appeared first on PR Daily.
  
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• Employee communications template for addressing post-election unease

  06-11-2024 13:08 via prdaily.com
  
  The anatomy of a message that acknowledges uncertainty, provides support, and ties back to your core mission.As the final results of the 2024 US Presidential Election came in, a seeming win for Trump of the most contentious American election yet means that roughly half of voters are disappointed. Whether your workforce skews blue, red or purple, all employees will share a sense of unease, anxiety and stress until the dust settles. Many will for the foreseeable future, too.
  While some leaders cho
  
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• An employee communications template for addressing post-election unease

  06-11-2024 13:08 via prdaily.com
  
  The anatomy of a message that acknowledges uncertainty, provides support, and ties back to your core mission.As the final results of the 2024 US Presidential Election came in, a seeming win for Trump of the most contentious American election yet means that roughly half of voters are disappointed. Whether your workforce skews blue, red or purple, all employees will share a sense of unease, anxiety and stress until the dust settles. Many will for the foreseeable future, too.
  While some leaders cho
  
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• AI Helped Me: Creating a tool for marketing briefs in minutes in a regulated industry

  06-11-2024 12:00 via prdaily.com
  
  The tool can automate repetitive tasks so humans can do the fun parts.In marketing, there are so many activities that are tedious. Whether that’s updating dozens of banner ads to reflect new legal disclosures or writing a marketing brief,  AI is increasingly a way to reduce the tedium and increase the creativity in any marketer’s day.
  Chris Cullmann, chief innovation officer at RevHealth, and Douglas Barr, AI lead and founder at PixieDust Labs, worked together to create a tool t
  
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