PR Public relations news

• How the Boy Scouts rolled out their rebrand and weathered name-change controversy

  22-05-2024 13:00 via prdaily.com
  
  Scouting America will take the place for the century-old name.After 114 years, the Boy Scouts of America are changing their name — but little else about the organization.
  The “boy” is dropping out of the name, which will become simply Scouting America.
  “Certainly, Boy Scouts of America’s got to be one of the most highly recognizable names out there in terms of youth service, but you’ve got to do something to retain that, but also make sure that everyone feels
  
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• The Scoop: YouTube takes over the streaming space

  26-06-2024 17:15 via prdaily.com
  
  Plus: Toys ‘R’ Us makes a foray into AI; Waymo opens up automated taxis to the public in San Francisco.From its founding nearly two decades ago, YouTube went from a repository of viral videos to a multimedia behemoth that now can even challenge television for eyeballs. The impact is so significant, that in May of this year, 9.7% of all content viewed on televisions across America came from YouTube, according to a study by Nielsen. That’s a clear sign that viewership habits are
  
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• Why you need a crisis framework

  26-06-2024 13:00 via prdaily.com
  
  Crisis playbooks have long been the gold standard — but times are changing.Every PR pro knows they have to plan for crises. A crisis striking your organization is a when, not an if proposition.
  This planning has long looked like a detailed playbook with plans for various scenarios, ranging from a natural disaster to your CEO putting his foot in his mouth.
  But best practices are shifting, and many are beginning to move away from the playbook to a more flexible, adaptable crisis framework.
  &
  
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• General Mills CCO Jano Cabrera on adapting strategy to the business landscape

  26-06-2024 12:00 via prdaily.com
  
  Cabrera shares lessons learned throughout his illustrious career in politics, brand and agency comms.The most effective communications leaders understand that there’s wisdom in working on both the agency and client side of the aisle —and that both have room for creativity when you consider the needs of the business first.
  Jano Cabrera, CCO of General Mills, understands this better than most. Cabrera’s path to the C-seat was paved during an illustrious career that included servi
  
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• The changing role of comms: The view from Cannes

  25-06-2024 13:00 via prdaily.com
  
  Insights from the Ragan + Muck Rack Communications Leaders Roundtable.Diane Schwartz is CEO of Ragan Communications.
  The timing was perfect to convene a cohort of communicators. Elon Musk had taken the main stage at the Cannes Lions Festival the day before and snubbed PR.
  Musk spoke of the rapid acceleration of AI (20 billion robot companions are coming our way) and he apologized to advertisers whom he famously told last year to “go f-yourselves.” “I do shoot myself in the foot
  
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• Ragan and HarrisX unveil 4th annual CEO/CCO Perceptions Survey

  25-06-2024 12:01 via prdaily.com
  
  Senior communicators are invited to participate.The HarrisX – Ragan CEO/Communicators Perceptions Survey needs CEOs, CCOs and senior-level communicators to share their opinions on a variety of topics including the state of comms in the workplace, evolving attitudes about AI, how strategies are shifting around DE&I, ESG and brand safety. We’ll share the preliminary findings, including how CEOs and communicators differed in their responses, leading up to Ragan’s Communication
  
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• Competitive Environmental Intelligence: Winning the Media & Marketing Race from Onclusive

  25-06-2024 10:00 via prdaily.com
  
  Environmental sustainability has transcended its status as a corporate buzzword to become a guiding principle.The post Competitive Environmental Intelligence: Winning the Media & Marketing Race from Onclusive appeared first on PR Daily.
  
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• The Scoop: How Expedia got millions of TikTok views and a WaPo article for $4,700

  24-06-2024 16:58 via prdaily.com
  
  Plus: The EU bares its DCA teeth at Apple; “Friends” doughnuts cause internet disappointment.Seattleite Ben Keenan took to TikTok on a gray February day to muse that it might be cheaper to live in an all-inclusive resort than in the Emerald City.
  Expedia came across the video and offered to pay for him to find the answer to this very serious question. They paid $4,700 to put Keenan up at a Mexico all-inclusive for 27 days while he documented what he did, what he ate and tracked every
  
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• We put 4 AI tools through a PR task test. Here’s what came out on top.

  24-06-2024 13:00 via prdaily.com
  
  ChatGPT, Copilot, Gemini and Claude face off in an epic battle. Who wins?There are so many AI tools — which one is right for you?
  PR Daily conducted a test of four free, popular AI tools: OpenAI’s ChatGPT, Microsoft’s Copilot, Google’s Gemini and Anthropic’s Claude. We put each through their paces, asking them to write a press release, brainstorm ideas, suggest a list of journalists for a pitch and parse some data.
  We found an environment that’s still messy an
  
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• 4 unconventional tips to advance your PR career

  24-06-2024 12:02 via prdaily.com
  
  It’s time to find your spinach!Keenan J. Emery is an account director at Method Communications.
  You know when you land your first job and it seems like just about everyone in your life is giving you career guidance, whether you want it or not? While at that moment in time you may not be looking for your aunt’s advice on how to move up the corporate ladder, things can sometimes change when you realize how rewarding career progression can be.
  There’s a smorgasbord of excellent re
  
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• This is how CCOs and CMOs are preparing for the November elections

  24-06-2024 12:01 via prdaily.com
  
  A new joint survey by Ragan Communications and The Conference Board shares insights on planned communications initiatives ahead of election season.In a hyperpolarized, even more divisive U.S. election season than 2020, companies want to play it safe with their words and actions.
  While communications leaders play an outsized role in navigating election-related initiatives as the guardians of reputation, these efforts often happen behind the scenes.
  With this in mind, Ragan partnered with The Conf
  
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• The Scoop: TikTok reveals first glimpses of strategy against U.S. ban attempts

  21-06-2024 17:17 via prdaily.com
  
  Plus: Top editor won’t take WaPo job after all; American Airlines tries to rebuild trust after racist incident.Besieged app TikTok has filed its first legal briefs striking back against a U.S. law that would force its sale from its Chinese owners or else face a ban.
  Unsurprisingly, the app is pursuing a strong First Amendment angle, claiming the sale-or-ban requirement “sets a dangerous precedent allowing the political branches to target a disfavored speech platform and force it to s
  
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• PR Daily Media Relations Awards now open for entries

  21-06-2024 13:00 via prdaily.com
  
  Get your best work recognized.The post PR Daily Media Relations Awards now open for entries appeared first on PR Daily.
  
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• How I Got Here: PMI’s Travis Parman on the key to excellence in storytelling

  21-06-2024 13:00 via prdaily.com
  
  Travis Parman shares why Dolly Parton is the inspiration for his professional motto.Travis Parman, vice president, chief communications officer at Philip Morris International (PMI), plays a key role in role in crafting a unified narrative that resonates across the organization. He’s led major brand communications while counseling C-Suite executives and managing corporate challenges.
  Since joining PMI in Nov. 2023, Parman has been involved in PMI’s LGBTQ+ and Allies employee resource
  
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• ‘From content scarcity to content infinity’: The major themes of Cannes 2024 so far

  20-06-2024 17:58 via prdaily.com
  
  AI is a hot topic — but so are humans.
  Diane Schwartz is CEO of Ragan Communications. 
  Public relations is a powerful undercurrent at the Cannes International Festival of Creativity, where those in marketing, advertising and other creatives gather to be inspired and connected.
  While there has been a smattering of communications executives on panels about storytelling, reputation, DE&I and media relations, the Cannes Festival is not yet the place where communications takes center s
  
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• By the Numbers: What average Americans really think of DE&I efforts

  20-06-2024 13:00 via prdaily.com
  
  The more the programs are explained, the more people like them.Diversity, equity and inclusion feels under siege from every direction. Programs must be recalibrated to comply with Supreme Court rulings, conservative attorneys general have sent warnings to companies and more laws are proposed each week that would curtail the ability of both government and businesses to offer various kinds of DE&I programming.
  Yet when you ask normal, everyday Americans what they think about diversity initiati
  
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• 7 simple tips for writing better headlines and subject lines

  20-06-2024 13:00 via prdaily.com
  
  If your headline or email subject line is bad, the rest of what you write doesn’t matter.If no one is willing to take the time out of their busy day to click your link or open your email, the time and effort you spent on the longer email or story is utterly invisible.
  Earning that click can feel overwhelming, but there are a few easy tips that can boost your open and clickthrough rates if you’re willing to take the time to be as thoughtful with your headline as you are every other li
  
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• How PR Pros Can Earn Media This Year

  20-06-2024 10:00 via prdaily.com
  
  In this report you’ll learn, directly from TV news producers, how it is still possible to earn media during the election year.The post How PR Pros Can Earn Media This Year appeared first on PR Daily.
  
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• When PR stunts go wrong — or very right

  18-06-2024 12:00 via prdaily.com
  
  Carrying out a successful PR stunt is one of the trickiest feats in the biz. But it can pay off.Kennyatta Collins is a freelance brand strategist. Follow him on LinkedIn.
  Few tactics attract as much attention and cut through noise for a brand like PR stunts. Effective PR and communication strategies aim for sustained engagement and authentic connections with audiences. PR stunts are designed to attract immediate attention and media coverage through unusual or extraordinary means. The relati
  
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• Corporate storytelling when the story is difficult: Volkswagen’s reckoning with its dark past

  18-06-2024 11:00 via prdaily.com
  
  Transparency and honesty are the keys to grappling with corporate histories with genocide, racism and slavery.Twice a year, Dieter Landenberger and a group of his young colleagues take a trip to Poland.
  It’s not your typical corporate retreat. Landenberger, Volkswagen director of heritage communications, and a group of apprentices from the German automaker travel to Auschwitz, the site of Nazi Germany’s most notorious concentration camp where an estimated 1.1 million Jews, Poles, Rom
  
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• Balancing risk and reward: GenAI in HR strategy

  18-06-2024 10:00 via prdaily.com
  
  Generative AI revolutionizes HR with creativity, productivity and automation.
  “The future is already here — it’s just not evenly distributed.” 
  The quote, attributed to science-fiction writer William Gibson, perfectly describes what tends to happen when technology leaps forward. Whether it’s a smartphone or the internet, what was once strange and inaccessible to many eventually becomes something everyone can’t imagine living without. Now, we’re seei
  
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• The Scoop: Washington Post journalists find skeletons in the closet of new leadership

  17-06-2024 16:30 via prdaily.com
  
  Plus: Barclays pulls out of U.K. music festivals after protests; surgeon general seeks warning label for social media.Robert Winnett, current deputy editor of The Telegraph, has been tapped to step into the top role at the Washington Post after the U.S. elections this November.
  But that very newsroom is already investigating his past, and finding connections to a number of journalistic practices that — while perhaps more common in Winnett’s native Britain — are considered highl
  
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• What communicators wish the C-suite knew about their work

  17-06-2024 13:00 via prdaily.com
  
  Among the top answers: PR takes time and good comms requires early access.
  Communicators often find themselves misunderstood. It can be difficult to get C-suite leaders to listen and understand what the profession truly is – and how it contributes to the bottom line.
  So I took to LinkedIn to ask communicators what they wish C-suite leaders knew about their work.
  Here’s a sampling of the responses, edited for length and style.
  ***
  It’s important for C-suite to see Communications
  
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• Partnership is allyship: NYC Pride’s Sandra Perez on meaningful Pride integrations

  17-06-2024 12:00 via prdaily.com
  
  Perez keynoted The PR Museum’s “Pride, Prejudice and Politics” virtual event.This year’s Pride celebrations are proving to be high-stakes and serious in tone during a contentious election season, and at a time when The Wall Street Journal reports an increase in activist, ‘anti-woke’ shareholders scrutinizing inclusion programs and donations to LGBTQ+ groups.
  2024 also marks the 40th year that NYC Pride took over as the official organizer of the city’s Pr
  
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• How TikTokification can help internal communicators build culture and community  

  17-06-2024 12:00 via prdaily.com
  
  PRESENTED BY LUMAPPSWith the maturity and ongoing popularity of TikTok has come the phenomenon known as TikTokification — that is, an emphasis on bite-size, relatable, authentic and community-based content across platforms, online spaces and experiential activations.
  The term has been circulating across sectors for long enough that the think pieces surrounding its benefits and drawbacks have come full circle. This brings us to today, when it’s clear that this style of content is here
  
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• Public Relations - What Journalists Want From PR Pros - MarketingProfs.com

  15-06-2024 06:14 via news.google.com
  
  Public Relations - What Journalists Want From PR Pros  MarketingProfs.com
  
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• The Scoop: The trouble with political influencers

  14-06-2024 16:13 via prdaily.com
  
  Plus: Tyson Foods suspends CFO after second incident; Republicans try to ban federal DE&I programs.
  Influencers are a critical part of selling almost anything today, whether that’s a Stanley Cup, life insurance or the highest political office in the United States.
  But President Joe Biden’s reelection campaign is finding that working with political influencers can be tricky.
  The New York Times reports that there are two key issues: the president’s unpopularity with young peo
  
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• How I Got Here: Mekky Media’s Michelle Mekky prioritizes mental health to stay inspired

  14-06-2024 13:00 via prdaily.com
  
  Michelle Mekky shares why PR is more than good writing.Michelle Mekky’s career journey spans experience in broadcast journalism, public relations, entrepreneurship, and motivational speaking. As the founder and president of Mekky Media Relations, Inc., she has garnered widespread acclaim for her agency’s growth and innovative campaigns, serving clients across various industries from startups to established leaders both in Chicago and nationwide. 
  Mekky was named the 2021 Ragan a
  
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• ‘Love is for everyone’: Consistent diversity and inclusion messaging across platforms

  14-06-2024 12:00 via prdaily.com
  
  Hallmark Media explains how it shares the love with everyone.
  Nothing is cozier and more comfortable than a Hallmark movie.
  But over the last few years, Hallmark Media has been working hard to diversify its offerings and send the message that “love is for everyone.”
  That meant ensuring a wide array of faces and cultures in its movies, but also in carrying those themes through to its social media accounts.
  Sharmistha Chatterjee, director of social media marketing and audience strategy
  
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• The Friday Reporter: Emily Lampkin

  14-06-2024 10:17 via prdaily.com
  
  A new episode of The Friday Reporter podcast.Today’s guest is a known powerhouse in the public affairs industry and the founder of the Women’s Leader Series. Emily Lampkin has been at this for a minute and she’s been taking notes.
  Emily is keenly in tune with the power of the female leader and is proud to have helped elect dozens of women to elected office. It’s from this experience that the WLS was born. Emily walks us through the contours of the WLS — from selling
  
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