Being ready for when lightning strikes.Kennyatta Collins is a freelance brand strategist. Follow him on LinkedIn.
With over 69 million views, 1-year-old Kate Wise’s “ME!” went viral on TikTok as she was asked who wanted to go to the Four Seasons Orlando — a simple but captivating endorsement of the Four Seasons. Twenty-four hours later, the luxury hospitality brand was already engaged in a comprehensive strategy to capitalize on the buzz and turn the viral moment int
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-
How the Four Seasons turned a viral moment into a brand story
via prdaily.com -
The Scoop: Misinformation hurts Helene response efforts
via prdaily.comAlso: Brief strike earns U.S. dockworkers big labor deal; Savannah Bananas shows payoff of daring to be different.
The catastrophic effects of Hurricane Helene have residents throughout the southeastern United States looking for information about support services and operational updates only to find posts filled with misleading information about the response from the federal government and support agencies.
[RELATED: Join us November 12-15 for the 2024 Comms Week, a week full of sessions -
How I Got Here: Ashli Bobo of Infiniti on the power of cross-mentorship for professional growth
via prdaily.comAshli Bobo shares her favorite tool.Ashli Bobo, director of communications for Infiniti Americas, oversees public relations, employee communication, and retailer strategies. She’s responsible for all things related to product, brand, and corporate communications in the Americas.
With over 20 years of experience, Bobo has a wealth of knowledge in strategic planning, media relations, content development, and employee communications. She’s worked on various cross-functional teams and ev -
The Friday Reporter: Traci Scott
via prdaily.comA new episode of The Friday Reporter podcast.
Traci Scott is the author of “Take off your Hoop Earrings Before Putting on your Gas Mask.” It’s a story of how a civilian public affairs pro found herself in Iraq during Operation Iraqi Freedom.As an aspiring journalist, Traci was encouraged to reach for the highest goals in her career. It may have come from her own family heritage of service or her own instincts in the competitive field of media, but her desire to serve was insati -
By the Numbers: What consumers think about paying for news
via prdaily.comPaywalls can be a boon for news outlets and a pain for PR pros — but what does the general public think?Paywalls seem to be cropping up on every news site, cutting off stories that once would have been freely available to the public. Just this week, CNN announced it will charge users who read an unspecified number of articles $3.99 per month for all access. Reuters announced a similar plan, with its plans starting at $1 per week.
Pay-to-read content can be a double-edged sword for PR profe -
The benefits of a brand newsroom as part of an overall media strategy
via prdaily.comA well-stocked library of photos, videos and ready-to-go digital assets gives a company control over its own narrative.
The modern media landscape presents opportunities for organizations to take control over their image and messaging.
The longstanding struggles of the traditional news media have presented challenges to those accustomed to working with reporters as a way to get their stories out to customers. However, the evolution of owned channels – such as websites, blogs and soci -
By the Numbers: What news consumers think about paying for news
via prdaily.comPaywalls can be a boon for news outlets and a pain for PR pros — but what does the general public think?Paywalls seem to be cropping up on every news site, cutting off stories that once would have been freely available to the public. Just this week, CNN announced it will charge users who read an unspecified number of articles $3.99 per month for all access. Reuters announced a similar plan, with its plans starting at $1 per week.
Pay-to-read content can be a double-edged sword for PR profe -
PR Daily Awards and Top Agencies finalists and honorees announced: See the full list
via prdaily.comWinners will be revealed on Dec. 11 at the Chelsea Pier City Winery in NYC where Top Agencies will also be honored.
As the communications landscape evolved at breakneck speed in 2024, PR professionals adapted with ingenuity, determination and a deep commitment to excellence. Finalists in the PR Daily Awards stood out by rising to these challenges, using their expertise to ensure that their organizations and clients got the recognition they deserved.
PR professionals have had to rethink every asp -
The Scoop: Vance’s ‘slick’ performance helps Republicans claim debate win
via prdaily.comAlso: CNN launches digital paywall; U.S. port workers strike.
With only five weeks to go until Election Day, Democrat Tim Walz and Republican JD Vance stuck to their talking points during Tuesday night’s vice-presidential debate.
The head-to-head debate in New York was a policy-focused discussion, with the candidates sparring on issues like immigration, the economy, gun rights and abortion. When asked about the growing turmoil in the Middle East, Walz promised “steady leadership&rdqu -
‘Reasonable’ metrics offer straightforward way to prove PR value to C-Suite
via prdaily.comTailor data to reflect broader business goals.
When explaining the value of a public relations campaign to a company’s C-suite, it’s essential to use metrics that are reasonable, meaningful and easy to measure.
“Data is the language of business, and that’s what will enable your internal clients to understand what you do and a little bit more about how you do it and how precious it is,” the late Mark Weiner, an author and longtime communications analytics consultant, -
PR insights gained from the Norfolk Southern train derailment response
via prdaily.comYear-round communications helped develop ‘source of truth’ as situation unfolded.
American Water’s Ruben Rodriguez vividly recalls the moments in February 2023 after a Norfolk Southern train derailed near East Palestine, Ohio.
Rodriguez is the senior director of external communications for the corporate side of American Water, one of the largest publicly traded water and wastewater utility companies in the United States.
The 51-car derailment of a train carrying toxic chemicals -
PR insights gained from the Norfolk Southern train derailment respons
via prdaily.comYear-round communications helped develop ‘source of truth’ as situation unfolded.
American Water’s Ruben Rodriguez vividly recalls the moments in February 2023 after a Norfolk Southern train derailed near East Palestine, Ohio.
Rodriguez is the senior director of external communications for the corporate side of American Water, one of the largest publicly traded water and wastewater utility companies in the United States.
The 51-car derailment of a train carrying toxic chemicals -
Takeaways from Ragan’s ‘Building a Budget’ Leadership Council report
via prdaily.comThe latest member-exclusive report offers insights and strategies for navigating the complexities of budgeting.The post Takeaways from Ragan’s ‘Building a Budget’ Leadership Council report appeared first on PR Daily. -
The Scoop: Hurricane Helene stresses communications in every way imaginable
via prdaily.comPlus: California governor vetoes contentious AI regulation bill; Amazon Prime eyes live news.Hurricane Helene has devastated a huge swath of the American southeast from Florida to Tennessee, with the mountainous Western North Carolina region facing particular destruction. Tiny towns were swept away in raging floodwaters and the city of Asheville remains largely cut off from the outside world. The Associated Press reported Monday morning that 91 people have died in the storm nationwide, with 30 r -
Pitching 2025 predictions? Read this first.
via prdaily.comIt’s time to think about tomorrow.Grace Williams is VP of client relations at PANBlast.
For most, the pumpkin spice latte is synonymous with fall, but for those of us in public relations, the latte’s return marks the start of a different season — predictions season. Each year, brands and publications alike publish perspectives on what’s to come in the year (or years) ahead. From macro topics like healthcare to niche subjects like forensic accounting, there’s n -
Public Relations (PR) Tools Industry Global Analysis (2024-2034) - Third Eye News
via news.google.comPublic Relations (PR) Tools Industry Global Analysis (2024-2034) Third Eye News -
‘An influencer to the influencers’: Richelle Payne honored with Ragan’s Outstanding Service to the Industry Award
via prdaily.comPayne was honored for a life of improving the industry for all.This is Richelle Payne’s time to serve.
The way she sees it, in her 20s, she paid her dues. In her 30s, she differentiated herself and specialized. In her 40s, she became a leader.
“Now that I’m in my 50s, I get to call the shots and that that means a lot of different things,” she said. “It means being able to have a sense of presence and professional courage, to be able to recognize when a story is not -
Celebrating the winners of Ragan’s 2024 CSR & Diversity Awards: List of winners
via prdaily.comWinners were honored at a special awards luncheon in New York City on Friday.The 2024 CSR & Diversity Awards spotlighted an impressive group of communicators and campaigns who forged intersectional relationships with their communities, prioritized equity in their hiring practices, launched inclusive partnerships with others doing complementary work, and much more.
Ragan Communications hosted an awards luncheon on Sept. 27th at New York City’s Yale Club, where attendees gathered to cele -
See all winners of PR Daily’s 2024 Nonprofit Awards
via prdaily.comWinners were celebrated during a special awards luncheon in New York City on Friday.PR Daily’s 2024 Nonprofit Awards celebrated the people, organizations and communities whose messages drove awareness and championed the causes that advanced their missions.
PR Daily hosted an awards luncheon on Sept. 27th at New York City’s Yale Club, where attendees gathered to celebrate the campaigns and strategies that platformed the purpose driving their clients and organizations.
“This year -
The Scoop: OpenAI addresses path forward after major shakeups
via prdaily.comAlso: How NWS keeps citizens informed about hurricanes on social media; Wendy’s sly campaign jabs at McDonald’s.
OpenAI CTO Mira Murati is the latest in a string of top researchers and executives to step down from the nonprofit tech lab.
The Wall Street Journal reported that the leadership shakeup is the result of internal rift about the future of the lab behind ChatGPT, including the possibility of becoming a for-profit company. The report noted that tensions have been growing since -
The Friday Reporter: Katie Cochran
via prdaily.comA new episode of The Friday Reporter podcast.Katie Cochran is the founder and host of a new podcast miniseries, “This Election,” where she takes on the trauma response we’re all having.With guests in the field of psychology, mindfulness, musical therapy and others, each episode gives you a takeaway — a way to help yourself heal from the trauma that elections and politics have caused. Katie’s guests help us understand why we’re having the reactions we are havin -
How I Got Here with Muck Rack’s Linda Zebian: Embracing AI and storytelling
via prdaily.comLinda Zebian shares the proudest moment of her career.Linda Zebian joined Muck Rack as its first-ever director of communications in 2022. As the comms technology platform’s senior communications director, Zebian sets the communications strategy for the company’s enterprise, both internally and externally, including messaging, issues management, media relations and employee communications.
Before her current role, the comms leader was with The New York Times Company, where she s -
Entires now open: PR Daily’s Media Relations Awards
via prdaily.comCelebrate your work!The post Entires now open: PR Daily’s Media Relations Awards appeared first on PR Daily. -
By the Numbers: How brands can better represent the growing Latina market
via prdaily.comAnd how to break stereotypes to provide authentic messaging.Latinas are an increasingly critical demographic of the U.S. population. There are 30 million Hispanic women in the United States, nearly 10% of all people in the country. And 86% of those Latinas report that they are responsible for purchasing decisions in their households.
In other words, your brand needs to court this demographic.
But a new survey from Boden Agency finds that brands still have a long way to go to effectively reach th -
Take the survey: How do you get the tools you need to succeed?
via prdaily.comComplete our survey to receive a $150 discount to a virtual Ragan conference.Modern communications would be impossible without a wealth of tools and technology to help us. Whether you’re gathering employee pulse surveys, keeping media contacts up-to-date or collaborating with AI, commtech allows us to work faster and better.
But getting the budget and buy-in for these tools isn’t always easy.
Ragan Communications is fielding a new survey to better understand what commtech tools matte -
Take the survey: How commtech shapes your communications practice
via prdaily.comComplete our survey to receive a $150 discount to a virtual Ragan conference.Modern communications would be impossible without a wealth of tools and technology to help us. Whether you’re gathering employee pulse surveys, keeping media contacts up-to-date or collaborating with AI, commtech allows us to work faster and better.
But getting the budget and buy-in for these tools isn’t always easy.
Ragan Communications is fielding a new survey to better understand what commtech tools matte -
Advocating for comms budget in ‘the land of unfunded mandates’
via prdaily.comWith budget season upon us, communications leaders must get creative in making their case.With budget season upon us, communications leaders must get creative in making the case for securing the resources they need.
Because comms is often the coordinator and convener of cross-departmental campaigns and initiatives, it often means securing the resources required to do quality work is contingent on others who don’t sit at the same crossroads.
“In my experience, comms can be the land of -
AI Can't Replace Human Touch in Public Relations- cautions PR expert - Hello Vizag
via news.google.comAI Can't Replace Human Touch in Public Relations- cautions PR expert Hello Vizag -
The Scoop: Exxon, Shein face government scrutiny over environmental claims
via prdaily.comPlus: OpenAI releases more human-like voice assistant; WhatsApp grows in popularity for news sites.Two huge corporations are facing questions about the truth behind their statements about recycling ad the environmental impact of their materials.
Petroleum giant ExxonMobil faces a lawsuit from the state of California claiming it knowingly misled the public for decades about plastics recycling. Communications is squarely in the crosshairs with the lawsuit, which CNN describes as “using slick -
The biggest communications storylines for 2025
via prdaily.comA look into the future from communicators.If anyone has a crystal ball, would you share it with us?
Because right now, the future is looking a little murky.
But we polled some smart communicators to figure out where the practice might be headed. We asked on LinkedIn: “What is the biggest PR storyline you see on the horizon for 2025?”
The answers fell into several categories: AI, the media, sustainability and more.
Answers have been edited for style and brevity.
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