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• Pitching the Super Bowl remotely: Lessons from 3 years of success

  31-03-2025 12:00 via prdaily.com
  
  You can make an impact even from afar.Sterling Randle is account lead for Digital Sport by Hot Paper Lantern . 
  Every year, the week leading up to the Super Bowl is a frenzy of media activity. Thousands of journalists, broadcasters and analysts flood Radio Row, covering every possible angle of the game. For PR professionals, it’s one of the most competitive and high-stakes environments in which to pitch a story. But for the past three years, I’ve been doing just that — sec
  
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• The Scoop: How brands are responding to tariff volatility

  04-04-2025 17:27 via prdaily.com
  
  Also: White House may let China keep TikTok algo control; egg lobby aims to silence critics ahead of annual Easter egg roll.
  Brands and consumers are reacting to the volatile trade war continuing to emerge around the world.
  “Today is an across-the-board disruption of the American economy, so anything with consumer exposure is getting creamed,” Richard Kramer, an analyst at Arete Research, told the New York Times.
  In response, various brands and entire industries have wasted little ti
  
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• The Scoop: Brands’ tariff response aim to create stability amid market volatility

  04-04-2025 17:27 via prdaily.com
  
  Also: White House may let China keep TikTok algo control; egg lobby aims to silence critics ahead of annual Easter egg roll.
  Brands and consumers across the globe are reacting to the volatile trade war continuing to emerge around the world.
  On Friday, China responded to President Donald Trump’s tariffs by imposing its own 34% tariffs on U.S. goods, including agricultural exports and electronics. The move occurred less than a day after the United States imposed stricter tariffs, of var
  
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• UConn’s Brent Lucia on mastering business communication

  04-04-2025 12:00 via prdaily.com
  
  Tips for navigating AI and staying ahead in comms.Brent Lucia has spent over a decade helping others master the art of communication. As an assistant professor in-residence at UConn’s School of Business, Lucia teaches business communication, preparing students to write and speak with clarity. His research explores how big tech shapes its messaging, especially around AI and XR and has been featured in New Media & Society, Rhetoric Review, Computers and Composition, and Business and Prof
  
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• The most valuable tabletop takeaways often happen after the fact

  03-04-2025 13:00 via prdaily.com
  
  Here are after-action tips for making the most out of your tabletop trainings.
  Crisis tabletop sessions are important, but not just for what happens during the training exercise.
   
  [RELATED: Would you like to speak at a Ragan event?]
   
  “The most valuable moments happen after the exercise ends,” said Dara Cohen, the American Gaming Association’s strategic director of communications and media relations. “It’s not about executing a flawless response but under
  
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• Communicators share the worst mistakes they’ve ever made

  03-04-2025 12:25 via prdaily.com
  
  Learn from these mistakes.We learn more from our mistakes than our successes.
  That’s why we asked communicators on LinkedIn to share their biggest mistakes in the industry. The responses range from funny but cringey typos to media handling mistakes and much more. But all represent a lesson learned and a career improved.
  Several communicators shared their stories anonymously. Responses have been lightly edited for style, clarity and brevity.
  Have your own mistake to share? Drop it in the co
  
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• Take the Crisis Communications Now Survey for an exclusive discount to the PR Daily Conference

  03-04-2025 12:00 via prdaily.com
  
  Share your view of crisis comms — and enjoy a discount.Even this early, 2025 is already proving to be a year of challenges for communicators. We want to hear from you on which issues at your organization are weighing on you most heavily – and how you’re addressing them. Your responses will be anonymized and results reported in the aggregate. Please help us take the pulse!
  The findings from this 3-question survey will be unveiled at the PR Daily Conference on May 21-23 in Washin
  
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• The Scoop: Brands tap into April Fools’ Day hijinks for viral engagement

  02-04-2025 17:28 via prdaily.com
  
  Also: Substack picks up steam as video podcast alternative; True Religion finds balance between finding new shoppers while not abandoning its brand legacy.
  April Fools’ Day offers brands a unique opportunity to get creative, engaging customers with playful and sometimes outrageous ideas.
  While pranks on April 1 are a tradition, it’s also a chance for companies to showcase their personalities and promote special deals – all with a wink.
   
  [RELATED: Make sure your team is up
  
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• Don’t let media ‘bias’ keep your clients out of the press

  02-04-2025 12:00 via prdaily.com
  
  PR pros must figure out these issues every day.Dustin Siggins is founder of Proven Media Solutions. 
  Media bias can stop your clients from getting in the press.
  No, this isn’t about politics. It’s about media standards and norms that PR pros must navigate every day, such as:The client drafts a 2,000-word essay for an outlet that wants 800 words.
  National media outlets prefer well-known voices like Mark Cuban over a little-known small business owner.
  The local news outlet do
  
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• An inside look at PwC’s AI program

  02-04-2025 12:00 via prdaily.com
  
  Successful implementation requires buy-in from staff at all levels.As organizations adopt AI, they must first establish clear implementation strategies. Without the right foundation, AI efforts can stall, leading to inefficiencies and missed opportunities.
  At a recent Ragan conference, Daryl Drabinsky, PwC’s head of social media and communications, shared how the company integrated AI across its 200-person communications team.
  “AI is not the kind of thing you can do from the bottom u
  
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• Tips for making your podcast pitch stand out

  01-04-2025 13:00 via prdaily.com
  
  And why flexibility is so key in this medium.
  Podcasts have exploded in popularity, with an estimated 548 million listeners tuning into more than 6 million podcasts in 2024. The landscape includes everything from blockbuster interview programs like “The Joe Rogan Experience” and narrative-driven hits like “Morbid” to niche shows like “Canardian,” Kattie Laur’s weekly podcast exploring the obscure history and quirks of Canadian cities.
  The potential for P
  
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• Mastering AI for Internal Communications

  01-04-2025 12:00 via prdaily.com
  
  Mastering AI capabilities doesn’t just keep you relevant — it propels your leadership on generative AI within your organization.The post Mastering AI for Internal Communications appeared first on PR Daily.
  
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• The Scoop: In apparent bid for 2028 nomination, Gavin Newsom calls own party ‘toxic’

  31-03-2025 16:29 via prdaily.com
  
  Plus: Primark praises whistleblower as CEO steps down; Disney in FCC crosshairs for DEI.Gavin Newsom, a Democrat serving his second term as governor of California, has gone on the offensive against his own party.
  During an interview on “Real Time With Bill Maher,” Newsom called his party’s brand “toxic” and accused it of engaging in “cancel culture.”
  “We talk down to people. We talk past people,” Newsome said, according to the New York Times.
  
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• What cybersecurity has taught me about crisis management

  31-03-2025 12:00 via prdaily.com
  
  These three tips can help prevent, detect and when necessary, respond to issues.Lexie Gunther is vice president at Method Communications. 
  When news travels at the speed of social media, a crisis response, by definition, is almost too late. Without a crystal ball to predict when things may go awry, there are a few actions that communicators can take to hopefully prevent, but at least get ahead of, unfortunate situations. 
  As someone who works with a lot of cybersecurity brands, it&rsqu
  
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• The Scoop: ChatGPT’s Ghibli-esque images highlight IP risks

  28-03-2025 16:29 via prdaily.com
  
  Also: Influencer showcase gives creators platform to engage CMOs; return of ‘OG’ Facebook could have major impact on brands.The release of OpenAI’s updated image generation tool has sparked controversy, particularly regarding its ability to replicate the iconic animation style of Studio Ghibli.
   
  [FREE REPORT: What PR pros need in 2023]
   
  Shortly after the ChatGPT update on Tuesday, social media users began sharing generated images, ranging from personal photos to vio
  
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• Jenn Spantak’s 3 journalism lessons for storytelling at Caterpillar

  28-03-2025 11:00 via prdaily.com
  
  Tips for those new to the comms world.Jenn Spantak is a storyteller turned strategist, blending her Emmy-winning journalism background with a passion for employee experience. As Caterpillar’s employment brand & recruitment marketing director, Spantak shapes how talent sees and connects with the company. 
  Spantak will share her insights at Ragan’s Writing Certificate Course, where she’ll dive into narrative flexibility—showing how to shape a story that works acros
  
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• How Kroger’s investor relations, PR teams break down comms silos

  27-03-2025 12:00 via prdaily.com
  
  The national grocery store chain has unified messaging across all its target audiences.
  Investor relations and public relations have long been treated as distinct functions. But as businesses face increasing scrutiny from stakeholders, keeping them separate can lead to misalignment, confusion and reputational damage. Most importantly, it could affect the bottom line.
  That makes a strong relationship between investor relations and PR essential.
   
  [RELATED: Enter your nonprofit comms work by
  
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• How WeRateDogs’ community-building strategy — and color-coded database — unlocks 13/10 performance 

  27-03-2025 11:00 via prdaily.com
  
  At PR Daily’s Social Media Conference, WeRateDogs’ Matt Nelson shared tactical lessons on transparency, trust, and what to do when your audience stops saying ‘pupper.’ 
  For nearly a decade, WeRateDogs has served as a haven of wholesome social media distraction, pairing charming photos with even more charming captions and somehow making “12/10 would pet” a legitimate part of our online vocabulary. 
  Last week at PR Daily’s 2025 Social Media Confe
  
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• The Scoop: TikTok ramps up social pressure ahead of looming U.S. ban

  26-03-2025 16:29 via prdaily.com
  
  Also: FCC chair sends ‘end DEI’ message to companies; Block CEO Dorsey catches heat for insensitive layoff email.
  TikTok is ramping up its efforts to avoid a U.S. ban as the April 5 deadline approaches for its forced sale to a non-Chinese owner such as Oracle.
  With legal challenges mounting and the threat of a ban growing more real, the platform is taking a new approach by launching an extensive advertising campaign aimed at bolstering its public image. The campaign, which includes T
  
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• Futureproofing your brand with creative AI storytelling

  26-03-2025 12:00 via prdaily.com
  
  Partnering with AI while maintaining authenticity.
  AI tools are only as effective as the communicators using them. Without thoughtful strategy and strong storytelling, AI-generated content can feel hollow and impersonal.
  “My biggest pro tip through all of this is to be human,” said Steve Mudd, founder of Talentless AI, a content studio specializing in AI-driven media during Ragan’s recent AI Horizons Conference in Miami. “The biggest risk we run is losing the human elemen
  
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• ‘A license to act’: Comms strategies for overcoming declining trust

  26-03-2025 11:00 via prdaily.com
  
  While the Edelman Trust Barometer paints a grim picture, experts share practical strategies to help rebuild trust.
  Trust is at an all-time low in the United States, and to reverse this trend, organizations of all sorts and their communications teams must rethink how they engage with the public.
  These findings come from the 2025 Edelman Trust Barometer, a comprehensive international survey on public trust in government, media, business and NGOs. The study, conducted across 28 countries with respo
  
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• Trade associations: PR’s secret weapon during tariff battle

  25-03-2025 12:00 via prdaily.com
  
  How industry associations help companies navigate policy, shape public opinion and avoid political pitfalls.Tariffs are changing the world and businesses must adapt.
  Individual brands and entire industries urgently need to communicate with customers, investors and legislators. However, doing so carries potential risks, such as political backlash or becoming the face of a controversial issue.
   
  [RELATED: Make sure your team is up to date on the latest skills, strategies and practices. Learn
  
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• Read the Executive Summary from Ragan’s 2025 Communications Benchmark Report

  25-03-2025 11:09 via prdaily.com
  
  The seventh edition of the report spotlights the strategic value communicators bring to their organizations in a time of change.Communicators’ abilities are being tested in ways they’ve never been tested before. But in that challenge is an opportunity to take on the mantle of change and constructively shape how organizations respond in the midst of a critical period.
  Insights from the 2025 Ragan Communications Benchmark Report, an exclusive research project for Ragan’s Communic
  
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• How to write effective internal email subject lines

  25-03-2025 09:00 via prdaily.com
  
  Why email subject lines are important.
  Subject lines are an underappreciated asset.
  Internal communicators devote significant effort to crafting the content of employee emails, such as announcements, news updates and safety memos. Yet, the subject lines are often just an afterthought.
  Since subject lines contain a lot of power, this is an unfortunate oversight. To name a few benefits, an effective subject line can:Capture the recipient’s attention.
  Motivate a recipient to take action.
  Spar
  
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• The Scoop: Happiest Baby muddles response to criticism over handling of influencer’s stillbirth

  24-03-2025 15:28 via prdaily.com
  
  Plus: NY mayor’s officer uses tracker to handle federal comms response; behind the scenes of Teen Vogue interview with Musk daughter Vivian Wilson.Happiest Baby is facing heavy criticism over allegations it demanded a bassinet be returned from an influencer after her baby was stillborn.
  The company gave one of its Snoo bassinets to influencer Brooklyn Larsen ahead of the birth of her son. Tragically, Larsen’s son, Rocky, died in utero in November.
  Now, Larsen’s sister, McKenna
  
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• Top 11 takeaways from Ragan and PR Daily’s Social Media Conference 2025

  24-03-2025 12:00 via prdaily.com
  
  Tips for internal and external communicators.To say it’s been a tumultuous year for social media doesn’t fully capture the upheaval, strife and stress that social media professionals of all kinds have dealt with for the last year. So three days at Ragan and PR Daily’s Social Media Conference in Walt Disney World were like an oasis of calm, allowing these hardworking communicators a chance to come together to learn, refresh and network together.
  Hundreds of communicators joined
  
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• Business Insider’s Dan DeFrancesco on pitching to newsletters

  24-03-2025 12:00 via prdaily.com
  
  We sat down with Dan DeFrancesco, deputy editor and anchor for Business Insider Today to on how PR pros improve their media outreach strategy. Amanda Coffee is CEO of Coffee Communications and ex-Under Armour, PayPal and eBay.  
  With more than 100 million readers globally, Business Insider is a leading force in digital media. The outlet has a unique style of people-centric storytelling mixed with an unmatched ability to syndicate their content across multiple channels. DeFran
  
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• The Modern Leader series: 5 tips for avoiding the communications context trap

  24-03-2025 09:00 via prdaily.com
  
  As The Grossman Group celebrates 25 years, Ragan is partnering with them to share the top attributes they see in modern leaders today.
  Modern leadership attribute No.6: Avoiding the communications context trap
  One of the biggest traps leaders fall into is assuming others have the same information they do. It’s like tuning into a movie halfway through — while you might grasp pieces of the plot, you’ll miss crucial elements that make the story meaningful.
  Research shows that cont
  
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• The Scoop: How multinational companies need to address global DEI dilemma

  21-03-2025 16:31 via prdaily.com
  
  Also: Nvidia CEO addresses investor concerns head-on; student manager inspires basketball fans with compelling employee ambassadors.
  Multinational companies face a challenge in adjusting their diversity, equity and inclusion policies to align with the different political and regulatory environments in the United States and Europe.
  The Wall Street Journal reported that businesses such as Aldi, McDonald’s and Institutional Shareholder Services have scaled back or modified DEI commitments in
  
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• The A-B-Cs of social media from the voice of ‘Sesame Street’

  21-03-2025 13:32 via prdaily.com
  
  Every brand can learn from Cookie Monster.“The Cookie Monster” rule of social media is simple: Every post must feel like it could only come from you, just as a post from “Sesame Street’s” sweets-loving Muppet will be unmistakably him.
  While this might seem like an easy rule to apply when you’re talking about a puppet with decades of brand equity, it should apply to any brand. Eder Reynoso, former senior social media manager for Sesame Workshop, demonstrated th
  
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