PR Public relations news

• Social media updates and features to know this week

  05-11-2024 13:45 via prdaily.com
  
  Updates from X, YouTube, LinkedIn and more.
  As we lumber out of the election and into the end-of-year holiday rush, we’ve got a light week of updates – but still some significant changes. From X block updates going into effect to YouTube rebranding “comments,” let’s see what we’ve got.
  X
  X has at last instituted an Elon Musk-driven change to how the block feature functions. The previously announced change means that users can still see posts from users who hav
  
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• The niche-ification of today’s media landscape

  05-11-2024 12:00 via prdaily.com
  
  Things have changed in the last 10 years.Matthew Levison is global head of consumer at KWT Global.
  If you gathered a group of journalists and thought leaders across the media landscape a decade ago to discuss the future of the industry, it would have lasted about 15 minutes, as the group simultaneous and emphatically proclaimed “print is dead and digital is king.” While at the time these claims felt alarmist, they also resonated as bold and visionary. Many moguls who made these decla
  
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• Harris goes positive, while Trump goes dark on build up to Election Day

  04-11-2024 17:01 via prdaily.com
  
  Also: Comms must prepare for economic changes under next prez; Lyft, Uber build goodwill with customers through discounted rides to polls.
  Kamala Harris campaigned in Michigan on Sunday without mentioning “Donald Trump” even once. Instead of criticizing Trump directly, the Democratic nominee contrasted her hopeful message with her Republican opponent’s darker approach.
  She emphasized the need for unity, stating, “I don’t believe people who disagree with me are the e
  
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• What it takes to move from tactical to strategic storytelling

  04-11-2024 12:00 via prdaily.com
  
  Because narratives are more powerful than stories.Frank Wolf is co-founder and chief strategy officer at Staffbase.
  If you want people to remember a piece of information, wrapping it in a story is one of the most powerful tools at your disposal. Studies show we recall stories anywhere from seven to 22 times better than isolated facts. Though, of course, the quality of the story matters.
  Which would stick with you more—hearing that persistence leads to success, or hearing the story of Thoma
  
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• Adjacency and ripple effects: Thinking dynamically in the face of crisis 

  04-11-2024 11:00 via prdaily.com
  
  How to think about crises—whether they’re yours or that of another organization.A crisis plan is not a one-and-done document; preparedness requires a constant commitment to proactive planning, situational awareness and flexibility. 
  Jay Weisberger, who leads external communications for DPR Construction and has 20 years of experience navigating everything that can go wrong in the construction industry, addressed this aspect of crisis comms during Week 1 of PR Daily’s Crisis
  
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• The Scoop: Trump garbage truck aims to rile up fanbase ahead of election

  01-11-2024 17:06 via prdaily.com
  
  Also: Boeing tries to stop bleeding after another scandal; Apple looks to normalize everyday AI use with launch.Republican presidential nominee Donald Trump climbed into the passenger seat of a garbage truck on Wednesday as a pre-election stunt meant to highlight negative remarks President Joe Biden appeared to make about his fanbase.
  “The only garbage I see floating out there is his supporters,” Biden said of Trump supporters. “His demonization of Latinos is unconscionable, an
  
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• Highlights from Ragan’s Top Women in Marketing Awards luncheon

  01-11-2024 13:26 via prdaily.com
  
  The class of 2024 featured leaders from a wide range of industries.Earlier this week, marketing pros from across the country gathered on the banks of the Hudson River in New York City to celebrate innovations, accomplishments, and community at Ragan’s Top Women in Marketing Awards 2024 Luncheon. The event, hosted at Manhattan’s City Winery, honored a group of marketing leaders at the peak of their powers.
  Mary C. Buhay, chief growth office and head of councils at Ragan, kicked off th
  
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• How I Got Here: SalterMitchell PR President Heidi Otway on championing authenticity

  01-11-2024 11:00 via prdaily.com
  
  Heidi Otway shares why you should ask questions and not be afraid to ask for help.From the sixth grade, Heidi Otway knew she would become a professional journalist one day. Growing up with the Miami Herald, she delved into big words, discovering their meanings along the way. As a writer for her school’s newspaper, she inspired her classmates to explore the dictionary through her articles. “I remember that moment,” Otway shared with Ragan. “I learned the power of what it m
  
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• How to capitalize on an influencer’s trust with users

  31-10-2024 12:00 via prdaily.com
  
  Limiting product exposure to 3 times a day, on-brand products can cut down on influencer fatigue.
  Nowadays, it seems like just about every social media user has taken an influencer’s opinion on something, whether it’s about trying a product or visiting a new restaurant.
  Even if they don’t know each other in person, the time they spend watching videos creates a kind of relationship that lets them build a rapport, even a sense of trust.
   
  [RELATED: Would you like to speak at
  
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• By the Numbers: The bleak state of local news – and a few bright spots

  31-10-2024 11:00 via prdaily.com
  
  Local news remains an important option for many PR campaigns.Let’s not bury the lede: local news is in a tailspin and has been for nearly two decades.
  The 2024 State of Local News Report from the Medill Local News Initiative at Northwestern University’s Medill School of Journalism, Media, Integrated Marketing Communications sheds a light on just how things have deteriorated in the last year. The report specifically examines newspapers, public broadcasters, network websites and standa
  
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• The Scoop: CNN sends clear message that it won’t allow hate speech on air

  30-10-2024 16:53 via prdaily.com
  
  Also: Starbucks faces hard sell on RTO policy; Prime could become boycott topic after Washington Post endorsement snub. 
  CNN has banned conservative writer Ryan Gidursky from the network after a contentious on-air exchange with panelist Mehdi Hasan for his support of Palestinians in the Israel-Hamas War. 
  During a discussion about Donald Trump’s rally at Madison Square Garden on “NewsNight with Abby Phillip,” Gidursky told Hasan, “I hope your beeper doesn’
  
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• Generative AI is the creative colleague you’ve been waiting for

  30-10-2024 12:00 via prdaily.com
  
  You can accomplish more together.Samantha Stark is founder and chief strategist at Phyusion. 
  As AI tools become available to everyone, it’s now easier than ever to produce polished materials at scale, creating new challenges for PR professionals. As more organizations leverage AI tools, we’re seeing a sea of sameness in content that makes it increasingly difficult to capture attention.
  This new reality means the bar for quality content is rising. The key to better content is un
  
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• PRing the PR: Use flash reports to highlight successes

  30-10-2024 11:00 via prdaily.com
  
  These concise reports serve as a table-setter for more robust campaign analysis down the road.
  Public relations teams constantly seek ways to show their value to business objectives. One effective approach is to highlight the behind-the-scenes PR efforts driving certain campaigns or business functions.
  At a recent Ragan virtual conference, Elizabeth Winter emphasized the benefits of using “flash reports” – concise overviews of PR activities. The goal is to gather on-the-ground
  
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• Rebranding relevance: How PR can breathe new life into tired brands

  29-10-2024 12:00 via prdaily.com
  
  Communicators need to stay on top of trends to keep brands fresh.
  Few brands remain at the top of their field forever. They can coast on your past reputation for a while, but eventually, it will lose its luster. Then, creative communicators need to find new ways to show their value to new generations who might see them as old-fashioned or not think of them at all.
  Public relations should be at the forefront of any reinvention strategy, according to Jacqueline Babb, a senior lecturer at Medill Sc
  
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• The Scoop: The comms decisions that went into Washington Post’s non-endorsement disaster

  28-10-2024 16:08 via prdaily.com
  
  Plus: Puerto Rico insults rock the race; the cottage industry of avoiding DE&I backlash.Friday, just 11 days before the U.S. election, the Washington Post made a decision not to endorse either presidential candidate.
  Publisher and CEO William Lewis leaned heavily on history in explaining the choice, extensively quoting a 1960 editorial board missive describing that 64-year-old decision then not to endorse. However, the paper later reversed course and has endorsed in all but one race since 19
  
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• Handling external headaches internally

  28-10-2024 11:00 via prdaily.com
  
  Repositioning the narrative, both internally and externally.Earlier this week, Fortune reported that Meta terminated a group of employees in its Los Angeles office for violating its rules around perks. Specifically, the employees were accused of misappropriating food delivery credits for use in the office and instead using them for household items directly delivered to employee residences.
  While these terminations are a window into how companies enforce policies, most coverage has focused on the
  
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• Communicators share their best writing tips

  28-10-2024 11:00 via prdaily.com
  
  Nearly 300 comms pros shared their best ideas. These are the best.Recently, I took to LinkedIn to ask communicators to share their best writing tip.
  I received nearly 300 fantastic, insightful comments on every part of the writing process, from planning and research all the way through to editing.
  Here’s a sampling of those responses, edited for style and brevity.
  Research and planning
   
  Raven Carpenter is PR account director at Fox Agency.One of the best writing tips I’ve ever
  
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• The Scoop: Podcasts influence election season like never before

  25-10-2024 17:31 via prdaily.com
  
  Also: White House strategy underscores potential power of AI; consumers remain sluggish despite improving economic landscape.
  With a week and a half  until Election Day, Donald Trump and Kamala Harris are doing everything in their power to fi engage, and sway notoriously hard-to-reach segments of the American electorate.
  One rare area of agreement between the candidates has been on the power of podcasts.
   
  [RELATED: Read PoliteMail’s FREE whitepaper, ‘Ensuring Email Data Se
  
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• How I Got Here: Anti-Defamation League’s Bill Hicks on the key to personal growth

  25-10-2024 12:00 via prdaily.com
  
  ADL’s Associate Director of Leadership Engagement shares why you should embrace your contributions no matter your title. Bill Hicks serves as the senior associate director of leadership engagement for the Anti-Defamation League’s (ADL) central division, which spans 16 states. In this role, he is instrumental in cultivating leadership opportunities and actively seeking out and nurturing individuals committed to championing the organization’s mission. Through his efforts, Hi
  
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• The Friday Reporter: CBS Mornings’ Shawna Thomas

  25-10-2024 10:38 via prdaily.com
  
  A new episode of The Friday Reporter podcast.Shawna Thomas is executive producer for CBS Mornings, an award winning journo and a media superstar. She’s also been nominated by dozens to do the Friday Reporter, so this one has been a long time coming.
  Shawna shares her remarkable stories about breaking into the media herself, her DC-NYC intersections and the grueling and rewarding side of morning television.
  Tune in today to learn more about this dynamic media pro who firmly believes that, &
  
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• By the Numbers: B2B social video benchmarks

  24-10-2024 14:19 via prdaily.com
  
  Including some brands that are doing it right.The rise of short-form social video can leave B2B marketers feeling left out. There just aren’t that many cute, quirky trends that lend themselves to SaaS or enterprise accounting services. And the need to foster trust and credibility in these high-stakes, high-cost deals can result in content that feels stale and lawyered to death.
  It’s a struggle.
  But there are still B2B brands that are making a splash even on TikTok, Instagram and YouT
  
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• Using custom digital twins to better target messaging

  24-10-2024 13:00 via prdaily.com
  
  An evolving tool for long-term strategies.
  The emergence of generative AI has brought significant changes to many areas of the public relations sector. One gaining traction right now is “digital twins” – virtual replicas of target personas.
  In essence, digital twins are similar to the character profiles used in communications and marketing plans for decades, according to Ephraim Cohen, global managing director of media, platforms and storytelling at FleishmanHillard. The key di
  
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• How AI helped Intel’s Leslie Douglas take social to the next level

  24-10-2024 12:00 via prdaily.com
  
  A look at AI, its impacts on communication, and the ethics of it all.AI’s seemingly sudden rise has opened up a lot of new questions about how exactly it will impact communications. This also invites speculation on how the teach will change the way that communicators interact with social media platforms.
  In our latest edition of our ‘How AI Helped Me” series, we spoke with Leslie Douglas, global head of social media at Intel. Douglas talked about her AI origin story, where she
  
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• The Scoop: McDonald’s wild comms week

  23-10-2024 17:27 via prdaily.com
  
  Plus: CCO of Intuit asks for part of interview to be deleted; news outlets bite back at Perplexity.When Donald Trump steps foot into any establishment, it instantly becomes a political lightning rod.
  That was the case for a McDonald’s franchise in Pennsylvania, where Trump spent a few moments serving fries in a carefully constructed political photo opp.
  The location was immediately bombarded with one-star Yelp reviews, prompting the site to temporarily suspend reviews. McDonald’s cor
  
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• Strategies for crafting measurements that don’t exist yet

  23-10-2024 12:00 via prdaily.com
  
  You can’t manage what you can’t measure.
  It’s important for PR teams to have a strategy for selecting and presenting metrics and information to the C-suite that showcases their value to the organization’s overarching mission. But sometimes the information leadership wants isn’t available – at least not in a format that tells the story they want to read.
  Northwell Health, for instance, has run into issues properly gauging press sentiment. That’s a data po
  
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• Microsoft CCO on how AI can enhance internal comms

  23-10-2024 12:00 via prdaily.com
  
  Shaw shared his ‘Dream State’ internal comms workflow during Ragan’s Internal Communications Conference.The rise of generative AI technology has proven to be a reckoning point for communicators over the past few years. Whether you fear that it could come for comms jobs in the future, or that it’ll free up communicator workflows for increased creativity and productivity, nearly everyone has an opinion on what AI means for the future of communication.
  Microsoft Chief Commun
  
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• Microsoft CCO Frank Shaw on how AI can enhance your internal communications workflow

  23-10-2024 12:00 via prdaily.com
  
  Shaw shared his ‘Dream State’ internal comms workflow during Ragan’s Internal Communications Conference.The rise of generative AI technology has proven to be a reckoning point for communicators over the past few years. Whether you fear that it could come for comms jobs in the future, or that it’ll free up communicator workflows for increased creativity and productivity, nearly everyone has an opinion on what AI means for the future of communication.
  Microsoft Chief Commun
  
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• How PR teams can help a brand rebound from a product flop

  22-10-2024 13:00 via prdaily.com
  
  Don’t be afraid to try new things.
  There’s no such thing as surefire homerun when it comes to a product launch or campaign. No matter the quality of content or the product its promoting, sometimes things just don’t resonate with the target audience.
  While no one likes to admit failure, there are important lessons that a PR team can learn from these situations. By understanding what went wrong, there’s a chance to make fixes that can salvage the effort.
  “If you&rsquo
  
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• New social media updates and features to know this week

  22-10-2024 12:00 via prdaily.com
  
  Including big moves from X and YouTube.Two social media platforms are making big moves this week. Some of X’s decisions have users running for competitors, while YouTube is going all-in on Shorts and offering a number of quality-of-life improvements. Let’s get into it.
  X
  After a relatively quiet period without major, platform-changing updates, Elon Musk is now busily shaping the platform to meet his exact desires.
  But will those be appealing to the average user — or to brand us
  
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• The Scoop: Harris’ finishing strategy is using Trump’s words against him

  21-10-2024 17:09 via prdaily.com
  
  Also: NFL plays long game to land international fans; Chick-fil-A takes brand into own hands with new app.
  Vice President Kamala Harris is using her remaining time on the campaign trail to remind undecided voters about why they rejected former President Donald Trump at the polls four years ago.
  With Election Day just two weeks away, most polls have the presidential race as a 50/50 contest. The Washington Post has Harris ahead in four of seven key battleground states, but the leads are tight.
  &nb
  
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