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• SUBARU OF AMERICA, INC. ANNOUNCES KEY EXECUTIVE CHANGES

  03-03-2023 06:15
  
  CAMDEN, N.J., March 3, 2023 /PRNewswire/ -- Subaru of America, Inc. (SOA) today announced a change in its top management structure. Effective April 1, Thomas J. Doll, President and Chief Executive Officer, will step down from the day-to-day management of the company and will assume the...
  
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• By the Numbers: What you need to know about Bluesky

  21-11-2024 13:00 via prdaily.com
  
  Will this actually be the Twitter killer? Or is it another also-ran?Since Elon Musk purchased the app formerly known as Twitter two years ago and implemented radical changes, various social media upstarts have sought to take its place as the premiere microblogging website.
  Niche apps like Mastodon and Spill made names for themselves while Threads grew fast thanks to its integration into the Meta family of apps, including frictionless sign-on using Instagram credentials. Threads quickly amassed m
  
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• AI may require PR agencies to reevaluate billing models

  21-11-2024 13:00 via prdaily.com
  
  Tools like ChatGPT are completing tasks that used to take hours in minutes so firms may want to consider how that’ll affect hourly billing.
  Michelle Olson remembers the early days of her PR career, when researching a complex crisis communications plan would take hours. It was worth it to the client, she said, which is why they were OK with having it all billed back to them.
  Today, however, thanks to AI, that initial research can happen in just a few seconds. While Olson or her teammates at
  
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• The Scoop: Jaguar’s controversial modern reinvention raises questions about value of brand

  20-11-2024 17:02 via prdaily.com
  
  Germany soccer vows to keep politics out of the game; young people are getting more news from social media.
  Struggling British carmaker Jaguar has launched a flashy rebranding effort that aims to lure a young, posh audience.
  The ad features a group of androgynous models in bright clothing and a techno-inspired soundtrack. The tagline? “Copy nothing.” The one thing missing, as NBC News pointed out, is the cars.
   
  [RELATED: Join us on Tuesday, December 10 at the Writing & Cont
  
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• What AI terms really mean

  20-11-2024 12:00 via prdaily.com
  
  Education can empower comms pros to tap into AI’s potential.
  Businesses have used artificial intelligence in their everyday workflows since the early 1990s with the creation of spam filters for email. But in recent years, generative AI – or AI that creates text, images or codes rather than simply sorting data – has exploded.
  Change can be scary, admitted Rebecca Simons, communications manager at Cisco. She noted that conversations around AI often feel like they “need a de
  
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• How AI helped Syneos Health’s Matthew Snodgrass improve client first drafts

  20-11-2024 12:00 via prdaily.com
  
  Reducing time spent parsing regulatory rules could be a gamechanger.Working through the maze of FDA, FTC and other regulations that govern communications around pharmaceuticals and other healthcare items can be challenging for even the most experienced human to handle.
  But an AI will never get tired, rarely get confused and can be updated with just a few clicks of a mouse.
  Matthew Snodgrass, AI innovation lead at Syneos Health Communications, is currently testing a custom GPT that will help crea
  
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• When humans meet other humans

  20-11-2024 11:00 via prdaily.com
  
  A reflection on CommsWeek and the Future of Communications Conference 2025.The days following a big event can feel anti-climactic. But having just wrapped up Ragan’s Communications Week, I am lifted up rather than let down.
  Something special was in the air last week at the Future of Communications Conference in Austin. That shared oxygen is fueling some much-needed optimism about the state of society and the future for communicators.
  Our theme this year for CommsWeek was “All Togethe
  
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• 5 Practical Steps: Elevate Employee Experience

  19-11-2024 12:02 via prdaily.com
  
  Welcome to the future of work, where a standout employee experience (EX) is no longer just a perk — it’s the backbone of thriving, modern workplaces.The post 5 Practical Steps: Elevate Employee Experience appeared first on PR Daily.
  
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• Real, authentic ways to engage Gen Z

  19-11-2024 12:00 via prdaily.com
  
  Conversational, behind-the-scenes content can strengthen customer relationships.
  For decades, many communications strategies focused on getting a story in the New York Times or creating catchy commercials that sparked conversations around the water cooler.
  But times have changed, according to Amanda Coffee, a seasoned communications leader. Today, communicators need to focus just as much on authenticity and giving a glimpse into what brands stand for. A big part of that is providing reporters an
  
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• The Scoop: Tropicana’s OJ carton PR disaster

  18-11-2024 16:45 via prdaily.com
  
  Plus: Donald Trump chooses his press secretary; how CoverGirl woos micro influencers.Quick, think of Tropicana orange juice.
  You’re probably picturing a clear plastic carafe with a long, slender neck bearing an image of a straw-punctured orange.
  But a new change has upended that clear branding position — and is costing the company big bucks.
  CNN reports that Tropicana replaced its iconic carafe over the summer with a new container sporting a much shorter neck. That design is meant to
  
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• CCO at Land O’Lakes cultivates a positive perspective to yield results

  18-11-2024 14:11 via prdaily.com
  
  As told to Diane Schwartz, CEO of Ragan Communications.The post CCO at Land O’Lakes cultivates a positive perspective to yield results appeared first on PR Daily.
  
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• What The Onion’s purchase of InfoWars can teach us about executive comms

  18-11-2024 12:24 via prdaily.com
  
  “America’s Finest News Source” had an unexpected executive comms joke up its sleeve.Though the premise of this story falls in line with something satirical publication The Onion might publish, this news is real: The Onion has purchased Alex Jones’ notorious right-wing conspiracy content site InfoWars, with plans of relaunching it next year as a satire of its former self.
  According to a report from the AP, The Onion won the rights to Infowars in a bankruptcy auction result
  
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• Top takeaways from Ragan’s Future of Communications Conference 2024

  18-11-2024 11:18 via prdaily.com
  
  Wisdom from all-star speakers for the road ahead.
  The future of communications will require proactive crisis communications management, personalized messages for individual employees and, above all, a willingness to bridge differences and reach across the political aisle.
  These were the overriding themes of Ragan’s Future of Communications Conference, held last week in Austin, Texas. More than 700 communicators came together to share their challenges and triumphs and to prepare for the yea
  
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• How I Got Here: Lanetta Williams of Yum! Brands on the key ingredients for successful storytelling

  15-11-2024 14:36 via prdaily.com
  
  Yum! Brands’ associate manager of communications shares the most underrated skill in comms.With a strong background in writing for large, diverse audiences, Lanetta Williams, is passionate about driving employee engagement and the communications experience for global above-restaurant employees at Yum! Brands. As associate manager of communications, Williams supports employees across KFC, Taco Bell, Pizza Hut and Habit Burger & Grill, leading initiatives like the launch of a global omni
  
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• One org, one voice: How to keep comms consistent in a charged political climate

  15-11-2024 14:33 via prdaily.com
  
  During a keynote panel at Ragan’s 2024 Future of Communications Conference, top comms leaders highlighted strategies for cross-functional alignment amid polarization.Leading comms at a large organization is never easy — especially in the bristling political landscape we are all experiencing right now — but smooth collaboration among departments can keep leadership united through even the fiercest reputational storms.
  At Ragan’s 2024 Future of Communications Conference in
  
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• Mastering AI: How to craft persuasive and productive prompts

  14-11-2024 12:30 via prdaily.com
  
  Levar Cooper from Lake County, Florida Government kicked off Ragan’s Future of communications Conference with gen AI prompts you can use today.  
  Tools are only as helpful as how you use them, and generative AI tools are no different — the outputs of tools like ChatGPT are only as useful as the prompts you feed them.
  Levar Cooper, communications director at Lake County Government in Florida, is optimistic about the future of communications and how automation will inform it.
  &ldq
  
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• Highlights from New York Women in Communications’ CommsWeek event

  14-11-2024 12:00 via prdaily.com
  
  “Communications for a Changing World” gathered communicators of all levels to chart a way forward together.Earlier this week, members of New York Women in Communications came together at the Empire State Building for a morning of discussion to answer some of the most pressing questions facing comms pros in an ever-shifting world.
  The event, hosted by Ragan and held as a part of Communications Week, spoke about the changing perception of DEI, innovations in comms and more. Between tec
  
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• By the Numbers: Post-election, this is what the public wants from companies

  14-11-2024 12:00 via prdaily.com
  
  It’s complicated.Believe it or not, it’s been just over a week since the United States headed to the polls to select a new slate of leaders.  Perhaps more so than in years past, the election of past-and-future President Donald Trump has elicited strong feelings, from elation to despair.
  Caught in the middle are companies who have been trying to decide what — if anything — to say publicly about the election and its results.
  Behind the scenes, titans of industry are co
  
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• Introducing the Ragan Communications Vanguard Awards

  14-11-2024 11:01 via prdaily.com
  
  Every industry is driven by visionaries, innovators and trailblazers whose influence and leadership set new standards of excellence.
  Every industry is driven by visionaries, innovators and trailblazers whose influence and leadership set new standards of excellence.
  Ragan is spotlighting two individuals who have shepherded the future of PR and communications. Each year, two industry leaders — one representing external communications, the other internal communications — will be chosen
  
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• Essential questions for choosing the right AI solutions in communications

  14-11-2024 11:00 via prdaily.com
  
  How to navigate the challenges of AI adoption in comms teams and make informed decisions on the right AI tools for your organization’s future success.
  As AI continues to shape our future, organizations are consistently exploring how to best integrate AI tools into a marketing and communications team’s day-to-day in a way to invite new ways of working without causing crippling disruption.
  Though improving, many teams still report barriers when adopting these tools. According to a rece
  
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• The Scoop: How the Trump administration could change social media

  13-11-2024 13:19 via prdaily.com
  
  Also: KFC sues Church’s over ‘original’ brand; NFL waits post-election for MAGA player suspension.
  It’s been only a little more than a week since the U.S. presidential election and the wheels of change are already turning – including on social media.
  Since President-elect Donald Trump secured his return to the White House, there’ve been a movement and conjecture about the future of both TikTok and X.
   
  [RELATED: Gain confidence in your emails with PoliteM
  
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• One Big AI Tip: Try ‘post brainstorming’

  13-11-2024 12:00 via prdaily.com
  
  Come up with some ideas yourself — then let AI fill in the gaps.Brainstorming is one of the most popular uses of AI for communicators. And generative AI can certainly be helpful in getting the white off the page and stretching your thinking new directions. But doing the first brainstorm yourself and then asking AI to step in can also be helpful.
  Here’s how this “post brainstorming” works.Spend 10 minutes coming up with ideas for what you’re working on. These could b
  
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• Elevating your comms career with ‘mamba mentality’

  13-11-2024 12:00 via prdaily.com
  
  Kobe Bryant’s life approach offers universal takeaways to take careers to the next level.
  While Kobe Bryant’s posterizing dunks and game-winning shots made him a fan favorite, it was his legendary “mamba mentality” that made him a champion on and off the court.
  Ashlee V. Davidson, VP of communications for Lockheed Martin, believes that communicators can apply the late basketball star’s approach to enhance their personal brands and excel in the professional world. Th
  
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• How and where Latine communicators connect in Austin

  13-11-2024 11:40 via prdaily.com
  
  Understanding the state of latinidad in Central Texas during Ragan’s Communications Week in Austin.Fabiana Meléndez Ruiz is a Venezuelan-American communications expert and strategic storyteller. She is the founder & CEO of Refuerzo Collaborative, a Latina-owned communications agency creating holistic, multicultural, and dynamic strategies so clients can find their truth, increase their impact, and sustain brand growth.
  Texas boasts a population of 30 million people, ma
  
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• Be a part of the industry’s future: Take Ragan’s annual Communications Benchmark Report survey

  12-11-2024 15:40 via prdaily.com
  
  Complete the survey and receive a summary of the results to inform your decisions for 2025 and beyond.We invite you to participate in the 2025 Communications Benchmark Report survey.
  Ragan’s Communications Leadership Council is fielding this survey to identify needs, challenges and progress across the industry.
  Now in its seventh year, this annual benchmarking survey is an invaluable tool to assess and inform the state of internal and external communications. The survey will take approxima
  
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• ‘It comes down to trust’: Communicators on when to go on background, off the record

  12-11-2024 12:00 via prdaily.com
  
  It’s not as simple as “never go off record.”Knowing the rules of engagement with reporters is one of the most important things a PR pro can do – and counsel their clients on. But within the realm of on the record, on background and off the record, there can be a great deal of nuance and considerations.
  We asked communicators on LinkedIn to share their best practices for navigating these treacherous waters. Here’s what they said.
  Answers have been edited for style an
  
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• PR lessons from Boeing, Starbucks CEO changes

  12-11-2024 11:00 via prdaily.com
  
  Iconic American brands signal they’re getting back to basics.Parallel stories are playing out in Seattle with two legacy brands grappling with poor performance, employee issues and a loss of direction. Both Starbucks and Boeing are hoping that their new CEOs can turn things around – but both have their work cut out for them.
  Jennifer George, SVP at The Aspen Group, sees similarities in how they’re communicating change under their new leaders, Kelly Ortberg at Boeing and Brian N
  
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• How focusing on DEX can improve list segmentation

  12-11-2024 10:00 via prdaily.com
  
  Use digital employee experience (DEX) to craft messages that truly resonate with your teams.
  All good communicators know the key to ensuring their message gets received lies in understanding their audience. No two are exactly alike. Giving a toast at a wedding isn’t the same as reminiscing with old friends at the bar — which is different from presenting a new plan to the boss.
  For internal communicators working in a corporate setting, discrete target audiences are built and maintaine
  
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• The Scoop: Why Wicked’s merch blitz is good PR

  11-11-2024 17:43 via prdaily.com
  
  Plus: FEMA must rebuild trust after anti-Trump orders confirmed; the role ChatGPT played in the election.If you’ve stepped into a Target or a Starbucks lately, the wave of bubblegum pink and emerald green is impossible to miss.
  Taking a page out of the “Barbie” movie’s successful playbook, the upcoming adaptation of the Broadway smash “Wicked” is filling stores – and capturing headlines – with quirky merchandising that plays up the main character&r
  
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• 6 hot-button topics communicators should prepare for in the Trump administration

  11-11-2024 12:00 via prdaily.com
  
  DEI, ESG and more are set to shift in a big way.President-elect Donald Trump has promised to usher in a period of radical change for the United States. Bolstered by Republican control of the Senate, likely Republican control of the House and a conservative-leaning Supreme Court, he is positioned to alter aspects of both American government and culture.
  The precise form of these changes remains to be seen, but it’s certain that at least some of these reforms would impact the work of communi
  
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