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• SUBARU OF AMERICA, INC. ANNOUNCES KEY EXECUTIVE CHANGES

  03-03-2023 06:15
  
  CAMDEN, N.J., March 3, 2023 /PRNewswire/ -- Subaru of America, Inc. (SOA) today announced a change in its top management structure. Effective April 1, Thomas J. Doll, President and Chief Executive Officer, will step down from the day-to-day management of the company and will assume the...
  
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• How Fortune 500 companies say they’re handling Pride this year

  24-04-2025 14:02 via prdaily.com
  
  Data reveals a stark divide between plans for internal and external communications.It appears that 2025 will mark a departure from years of increasing corporate investments in Pride events and vocal celebrations on social media.
  Data from Gravity Research polling executives from across Fortune 500 and Global 1000 companies found that 39% of companies plan to decrease their overall engagement in Pride activities this year. Forty-one percent reported no change in engagement while no companies repo
  
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• Crafting reports that lead conversations, not follow them

  24-04-2025 13:00 via prdaily.com
  
  How Worldpay stays on trend without chasing trends with its Global Payments Report.
  Thoughtful, well-researched reports have become a vital tool for brands that want to establish authority and earn trust in their field. But they need to offer more than buzzwords to truly resonate.
   
  [RELATED: Showcase your internal or external comms work on the industry's biggest stage! Enter by June 6]
   
  Brands need to tap into their industry knowledge, provide actionable insights and fill real needs
  
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• Roundtable Recap: How communicators navigate the trifecta of change, crisis and growth

  24-04-2025 12:00 via prdaily.com
  
  Communicators must continue to sharpen their ability to manage uncertainty, according to a recent roundtable of comms leaders.  Three forces loom large in business: change, crisis and growth. Each carries the potential to shape — or shake — a company’s future.  
  Yet, when communication leaders are left out of planning for these pivotal moments, the consequences ripple: trust erodes, compliance wavers and the culture suffers. 
  That was the message from a rece
  
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• Harvard’s website overhaul shows how to hammer in a narrative amid crisis

  24-04-2025 12:00 via prdaily.com
  
  Hone your narrative and use existing content to respond fastYou’re getting exclusive access.
  This article was originally created just for members of Ragan’s Communications Leadership Council. Due to strong interest in this story, we’re making the full version publicly available.
  On the morning of April 9, Harvard University’s homepage was fairly standard collegiate fare.
  “Where world-class faculty and talented students come together to pursue knowledge, conduct grou
  
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• The Scoop: Walgreens makes fiery statement after settling $300M opioid case

  23-04-2025 17:26 via prdaily.com
  
  Also: Academy Awards takes first public stance on AI; brands may reevaluate pitching ‘60 Minutes’ after exec’s resignation comments.
  Walgreens has agreed to pay $300 million, plus interest, to settle allegations from U.S. prosecutors that it illegally filled millions of invalid opioid prescriptions.
  Despite agreeing to the payout, the company “strongly disagrees with the government’s legal theory and admits no liability,” spokesperson Fraser Engerman told Reut
  
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• Avoid these mistakes to keep SEO fresh and trending

  23-04-2025 14:54 via prdaily.com
  
  Keep SEO practices simple, snappy and relevant.
  Communicators can occasionally get caught up in the weeds of shifting SEO and content trends.
  From AI overviews to headline writing, keyword use and Google analytics, there are many factors to consider when presenting content.
  It’s important to stay relevant, but there’s no need to overcomplicate the issue, said Louisa Frahm, SEO director at ESPN.
  “I think one of the biggest mistakes people make when it comes to search-friendly co
  
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• ESG is dead. Long live ESG storytelling.

  23-04-2025 12:00 via prdaily.com
  
  What ESG needs is better branding.Marianne O’Connor is CEO of Sterling Communications.
  Remember when every tech company couldn’t shut up about ESG? Environmental, social, governance — three magic words that made press releases sound responsible, forward-thinking, and vaguely European. Investors loved it, the media ate it up, and for a while, it seemed like companies that weren’t jumping on the ESG train were about to get left behind.
  Fast forward to 2025. The GOP has run
  
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• Duolingo shares PR secrets of viral ‘Death of Duo’ campaign

  22-04-2025 13:00 via prdaily.com
  
  The team attributes its success to its ability to adapt on the fly and collaborate.
  Duolingo users who opened their app on Feb. 11 found the familiar green owl mascot dead – tongue out, eyes replaced with cartoonish Xs.
  It wasn’t a simple logo tweak. It marked the start of one of the most bizarre and viral campaigns in the language app’s 14-year history.
   
  [RELATED: Enter the PR industry's most prestigious awards program by July 23]
   
  Most recognized the drama as a cl
  
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• How the economy and politics are squeezing communicators

  22-04-2025 12:00 via prdaily.com
  
  Uncertainty and unrest are up, and DEI and ESG are down but not out.Tariffs and trade wars have dominated the conversation in recent weeks. Paired with shifting cultural dynamics around DEI and ESG, they are creating a potent set of challenges for communicators as they enter the second quarter of 2025.Data from Ragan’s 2025 Communications Benchmark Report, a signature research project conducted for members of Ragan’s Communications Leadership Council, finds communicators concerned ab
  
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• The Modern Leader series: Practical steps to make sure your people feel seen, heard and that they belong

  22-04-2025 10:00 via prdaily.com
  
  As The Grossman Group celebrates 25 years, Ragan is partnering with them to share the top attributes they see in modern leaders today.
  Modern leadership attribute No.8: Practical steps to make sure your people feel seen, heard and that they belong
  It can be easy today to focus on metrics, deadlines and deliverables. But there’s something more fundamental that employees want, which drives performance: the basic human need to feel seen, heard and belong. When these needs are met, people brin
  
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• The Scoop: How 5 car companies are trying to soothe customer anxiety over auto prices

  21-04-2025 16:45 via prdaily.com
  
  Plus: The comms implications of the death of the pope; CJR’s fired leader goes on the offensive.One of the most notable parts of President Donald Trump’s tariffs is on automobiles and key auto parts, such as engines and powertrain parts. Those items will all be subject to a 25% tariff — and that’s on top of proposed country-by-country tariffs. Many automakers have announced short-term pauses on price hikes, but in the long-term, the anticipated price spike is sure to give
  
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• A communications framework for healthcare’s next big conversation

  21-04-2025 12:00 via prdaily.com
  
  It’s time to tap this underserved market.Meghan Powers is group vice president and deputy healthcare practice leader at The Bliss Group.
  Menopause represents one of healthcare’s most significant yet underserved markets, traditionally seen as not requiring the healthcare industry’s attention or resources. With 62 million women over 50 in the United States and 6,000 women entering menopause daily, this demographic transformation demands attention from the entire healthcare ecosys
  
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• 4 ways to cut AI clutter and reclaim your brainpower

  21-04-2025 12:00 via prdaily.com
  
   Feeling buried by AI-generated noise? Here are four moves to reduce cognitive load, sharpen strategic focus and avoid “automation without intention.”Many organizations are missing the point as they rush to adopt AI, warns Wade Younger, AI program‑strategy advisor at Humana, where he oversees more than 200 real‑world use cases.
  “The danger isn’t that AI will do too little,” he says. “It’s that it will do so much that we’ll sto
  
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• The Scoop: Etsy CEO spotlights its local sellers amid tariff turmoil

  18-04-2025 16:22 via prdaily.com
  
  Also: Wendy’s issues non-apology over Katy Perry joke; Dior Men issues flat announcement of new artistic director.
  As new tariffs raise concerns about supply chains and rising prices, Etsy is spotlighting its network of local sellers.
  CEO Josh Silverman addressed the shifts on the company’s website, explaining that Etsy is helping buyers “shop with confidence” and empowering sellers to manage their businesses “with as little disruption as possible.” His commen
  
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• How SAS’ PR Lead Danielle Bates turns complex topics into compelling stories

  18-04-2025 12:00 via prdaily.com
  
  SAS’ global PR & integrated communications lead for financial services shares timeless writing tips.Danielle Bates, global PR & integrated communications lead for financial services at SAS, drives media strategy and storytelling across banking, insurance, risk, fraud and compliance—helping turn complex topics into compelling narratives. Bates is passionate about amplifying expert voices, building strong collaborations and making sure the right stories reach the right audience
  
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• Helping executives be human in interviews

  17-04-2025 13:00 via prdaily.com
  
  Why one media relations pro describes herself as ‘anti-talking point.
  Media training isn’t just about staying on message. It’s about helping executives show up as credible, confident and human – whether they’re sitting down for a print interview or chatting with a podcast host.
  “We’re not just preparing people to stick to a script,” said Madeleine Shin, executive vice president and U.S. health media lead at Weber Shandwick.
   
  [RELATED: Become
  
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• Data: How to drive web traffic and engagement with LinkedIn

  17-04-2025 12:00 via prdaily.com
  
  New data sheds light on which formats get the biggest results.
  The conventional wisdom is that putting a hyperlink into a post on LinkedIn will kill your reach. Instead, you should include the link as the first comment.
  But that’s just not true, according to new research from Metricool.
  Their 2025 LinkedIn Study found that link posts have 4.9% higher impressions and 13.5% higher interactions than other posts. And the number of clicks on links has increased 28% year-over-year.
  Does that sur
  
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• PR Daily’s Media Relations Awards finalists announced

  17-04-2025 10:00 via prdaily.com
  
  Winners will be celebrated at an event at the Yale Club in New York City on Sept. 26.
  Media relations professionals operate at the intersection of timing, storytelling and trust. As the go-to source for training, best practices and recognition in public relations, PR Daily has a front-row seat to the campaigns and individuals shaping conversations, driving narratives and elevating reputations.
  PR Daily’s Media Relations Awards celebrate the people and teams behind today’s most effect
  
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• The Scoop: Harvard president calls for support as he pushes back against Trump demands

  16-04-2025 17:22 via prdaily.com
  
  Also: Lack of partnership disclosures adds to maple research disgrace; OpenAI’s foray into social media begs question: what’s in it for them?
  ​​Harvard University has drawn a firm line against President Donald Trump’s sweeping demands, which included federal oversight of hiring, admissions and curriculum to ensure “viewpoint diversity.”
  President Alan Garber rejected the proposal, calling many of the demands unconstitutional and an overreach into the sch
  
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• 3 ways to keep your thought leadership clear, credible and heard

  16-04-2025 12:22 via prdaily.com
  
  You can’t wait for certainty.Evan Zall is founder of Longview Strategies.
  There’s a lot going on out there (maybe you’ve noticed). We grew accustomed to a short news cycle, but in 2025, every scroll is an adventure, replete with plot twists and uncertainty. Huge tech advances, dramatic policy moves, social whiplash, natural disasters … it’s chaos at an unrelenting pace.
  From a public relations perspective, we know some clients default to a highly conservative appro
  
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• Comms and legal must team up for AI implementation

  16-04-2025 12:00 via prdaily.com
  
  Keep your eye on the big picture – with some help from your teammates.
  AI can streamline workflows and enhance productivity, but it also introduces serious legal, ethical, and reputational risks that organizations must carefully manage.
  Legal experts say the key is a proactive, collaborative approach that brings together communications, legal and technical teams. From copyright issues to cybersecurity threats, the risks are real – and so is the opportunity for communicators to lead r
  
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• How one private college is forging a path forward amid political uncertainty

  15-04-2025 13:00 via prdaily.com
  
  Mission-driven universities turn to strategic storytelling to strengthen donor ties and protect their values.
  Mission-driven institutions like HBCUs, religious universities, and women’s colleges such as Mount Holyoke must navigate a political tightrope. Their values have historically inspired loyalty, but now, saying the wrong thing can alienate donors.
  “Higher education has a PR problem,” said Kassandra Jolley, vice president for college relations at Mount Holyoke, one of the
  
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• What’s on communicators’ wish lists for the rest of 2025?

  15-04-2025 12:00 via prdaily.com
  
  Break out of order-taker mode to deliver lasting value.If you could make one change to your communications strategy, what would it be? It’s a simple question without an easy answer.
  As part of Ragan’s 2025 Communications Benchmark Report, we asked a pool of more than 900 communicators worldwide to share their wishes. Analysis of the qualitative responses reveals a strong desire for communications to be more embedded in organizations’ strategic groundwork across a number of key
  
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• 7 reasons why email remains the top-performing channel for internal communications

  15-04-2025 10:00 via prdaily.com
  
  Your intranet wishes it had this kind of reach, impact and staying power.
  According to data from more than 200 interviews with internal communicators, the top three most effective internal communication channels are internal email (72%), company and team meetings (49%), and meetings with direct managers (48%). While some people may be surprised that email and meetings outperform intranets and apps, here’s what the research shows.
  1. Internal email combats information overload. 43% of resea
  
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• The Scoop: Blue Origin grabs headlines with out-of-this-world PR stunt

  14-04-2025 16:06 via prdaily.com
  
  Plus: 62% of CEOs believe a recession is coming; using Tax Day freebies for PR.In between headlines about tariffs and the economy, major news sites all have another news story in common today: the blast-off of an all-female space crew, including pop star Katy Perry and TV host Gayle King, on a Blue Origin craft. The Jeff Bezos-owned company has placed six women into an autonomous rocket that will zoom up 62 miles, cross the line into what’s considered space and then return to earth via par
  
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• How to keep your AI prompts from going off the rails

  14-04-2025 16:01 via prdaily.com
  
  Good inputs, good outputs.By Lindsey Bradshaw, PR freelancer at Lindsey Bradshaw Communications.
  AI is only as good as the prompts you feed it. To get the most out of AI, you (the expert) need to write prompts that push the tech beyond its generic answers and into information you can use. Here are some tips to get you started. Prompt AI to challenge its own output.
  Instead of asking AI for a single answer, ask it to critique its own response. Techniques like “chaining,” are where ans
  
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• How deep research can help you do PR better

  14-04-2025 15:57 via prdaily.com
  
  AI deep research will save you time and improve PR strategy development.By Ayelet Noff, CEO and founder of SlicedBrand and CEO and co-founder of Dazzle.
  PR today requires more than intuition, it demands data-driven decision-making. With new platforms emerging constantly, traditional PR alone is no longer enough. PR professionals must implement AI-powered deep research to make their work more efficient, strategic, and precise.
  Deep research refers to specialized AI tools that are designed to pull
  
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• Avelo Airlines faces backlash after framing ICE deal as financial necessity

  11-04-2025 17:25 via prdaily.com
  
  Also: Nintendo uses strategic silence as tariffs affect Switch 2 release; NBA’s Nuggets go into damage control mode after pre-playoff shakeups.Avelo Airlines is under fire after signing a new contract with U.S. Immigration and Customs Enforcement, or ICE, to operate deportation flights, sparking protests and political pushback.
   
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  CEO Andrew Levy defended the decision in an internal email on April 3 to emplo
  
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• Tying employee learning and development to the bottom line

  11-04-2025 12:30 via prdaily.com
  
  Live coverage from Ragan’s Employee Communications and Culture Conference.Training and upskilling is often seen as a nice to have – something that’s easy to cut when times get tough. But in the hands of a skilled employee communicator, L&D can be seen as a vital aspect of the employee experience and the business’ overall success.
  “Learning and development is absolutely a business investment,” said DeLonzo Rhodes, VP of talent management and DEI at Dotdash
  
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