PR Public relations news

Follow @P_and_R_News

• The Scoop: Brands pull out the claws against rivals — is it too much?

  19-03-2025 16:37 via prdaily.com
  
  Also: Arizona Supreme Court uses AI avatars to communicate about rulings; Dropkick Murphys sets record straight on X ban storyline.
  Brands are increasingly turning to aggressive tactics to capture attention, with campaigns mimicking the blunt and sometimes hostile tone common on social media.
   
  [RELATED: Keep your skills sharp with the comms industry’s most comprehensive online training. Learn more]
   
  The Wall Street Journal recently highlighted how brands are taking direct shots
  
  Read more

• The Scoop: In apparent bid for 2028 nomination, Gavin Newsom calls own party ‘toxic’

  31-03-2025 16:29 via prdaily.com
  
  Plus: Primark praises whistleblower as CEO steps down; Disney in FCC crosshairs for DEI.Gavin Newsom, a Democrat serving his second term as governor of California, has gone on the offensive against his own party.
  During an interview on “Real Time With Bill Maher,” Newsom called his party’s brand “toxic” and accused it of engaging in “cancel culture.”
  “We talk down to people. We talk past people,” Newsome said, according to the New York Times.
  
  Read more

• What cybersecurity has taught me about crisis management

  31-03-2025 12:00 via prdaily.com
  
  These three tips can help prevent, detect and when necessary, respond to issues.Lexie Gunther is vice president at Method Communications. 
  When news travels at the speed of social media, a crisis response, by definition, is almost too late. Without a crystal ball to predict when things may go awry, there are a few actions that communicators can take to hopefully prevent, but at least get ahead of, unfortunate situations. 
  As someone who works with a lot of cybersecurity brands, it&rsqu
  
  Read more

• Pitching the Super Bowl remotely: Lessons from 3 years of success

  31-03-2025 12:00 via prdaily.com
  
  You can make an impact even from afar.Sterling Randle is account lead for Digital Sport by Hot Paper Lantern . 
  Every year, the week leading up to the Super Bowl is a frenzy of media activity. Thousands of journalists, broadcasters and analysts flood Radio Row, covering every possible angle of the game. For PR professionals, it’s one of the most competitive and high-stakes environments in which to pitch a story. But for the past three years, I’ve been doing just that — sec
  
  Read more

• Advertisement

• The Scoop: ChatGPT’s Ghibli-esque images highlight IP risks

  28-03-2025 16:29 via prdaily.com
  
  Also: Influencer showcase gives creators platform to engage CMOs; return of ‘OG’ Facebook could have major impact on brands.The release of OpenAI’s updated image generation tool has sparked controversy, particularly regarding its ability to replicate the iconic animation style of Studio Ghibli.
   
  [FREE REPORT: What PR pros need in 2023]
   
  Shortly after the ChatGPT update on Tuesday, social media users began sharing generated images, ranging from personal photos to vio
  
  Read more

• Jenn Spantak’s 3 journalism lessons for storytelling at Caterpillar

  28-03-2025 11:00 via prdaily.com
  
  Tips for those new to the comms world.Jenn Spantak is a storyteller turned strategist, blending her Emmy-winning journalism background with a passion for employee experience. As Caterpillar’s employment brand & recruitment marketing director, Spantak shapes how talent sees and connects with the company. 
  Spantak will share her insights at Ragan’s Writing Certificate Course, where she’ll dive into narrative flexibility—showing how to shape a story that works acros
  
  Read more

• How Kroger’s investor relations, PR teams break down comms silos

  27-03-2025 12:00 via prdaily.com
  
  The national grocery store chain has unified messaging across all its target audiences.
  Investor relations and public relations have long been treated as distinct functions. But as businesses face increasing scrutiny from stakeholders, keeping them separate can lead to misalignment, confusion and reputational damage. Most importantly, it could affect the bottom line.
  That makes a strong relationship between investor relations and PR essential.
   
  [RELATED: Enter your nonprofit comms work by
  
  Read more

• How WeRateDogs’ community-building strategy — and color-coded database — unlocks 13/10 performance 

  27-03-2025 11:00 via prdaily.com
  
  At PR Daily’s Social Media Conference, WeRateDogs’ Matt Nelson shared tactical lessons on transparency, trust, and what to do when your audience stops saying ‘pupper.’ 
  For nearly a decade, WeRateDogs has served as a haven of wholesome social media distraction, pairing charming photos with even more charming captions and somehow making “12/10 would pet” a legitimate part of our online vocabulary. 
  Last week at PR Daily’s 2025 Social Media Confe
  
  Read more

• Advertisement

• The Scoop: TikTok ramps up social pressure ahead of looming U.S. ban

  26-03-2025 16:29 via prdaily.com
  
  Also: FCC chair sends ‘end DEI’ message to companies; Block CEO Dorsey catches heat for insensitive layoff email.
  TikTok is ramping up its efforts to avoid a U.S. ban as the April 5 deadline approaches for its forced sale to a non-Chinese owner such as Oracle.
  With legal challenges mounting and the threat of a ban growing more real, the platform is taking a new approach by launching an extensive advertising campaign aimed at bolstering its public image. The campaign, which includes T
  
  Read more

• Futureproofing your brand with creative AI storytelling

  26-03-2025 12:00 via prdaily.com
  
  Partnering with AI while maintaining authenticity.
  AI tools are only as effective as the communicators using them. Without thoughtful strategy and strong storytelling, AI-generated content can feel hollow and impersonal.
  “My biggest pro tip through all of this is to be human,” said Steve Mudd, founder of Talentless AI, a content studio specializing in AI-driven media during Ragan’s recent AI Horizons Conference in Miami. “The biggest risk we run is losing the human elemen
  
  Read more

• ‘A license to act’: Comms strategies for overcoming declining trust

  26-03-2025 11:00 via prdaily.com
  
  While the Edelman Trust Barometer paints a grim picture, experts share practical strategies to help rebuild trust.
  Trust is at an all-time low in the United States, and to reverse this trend, organizations of all sorts and their communications teams must rethink how they engage with the public.
  These findings come from the 2025 Edelman Trust Barometer, a comprehensive international survey on public trust in government, media, business and NGOs. The study, conducted across 28 countries with respo
  
  Read more

• Trade associations: PR’s secret weapon during tariff battle

  25-03-2025 12:00 via prdaily.com
  
  How industry associations help companies navigate policy, shape public opinion and avoid political pitfalls.Tariffs are changing the world and businesses must adapt.
  Individual brands and entire industries urgently need to communicate with customers, investors and legislators. However, doing so carries potential risks, such as political backlash or becoming the face of a controversial issue.
   
  [RELATED: Make sure your team is up to date on the latest skills, strategies and practices. Learn
  
  Read more

• Read the Executive Summary from Ragan’s 2025 Communications Benchmark Report

  25-03-2025 11:09 via prdaily.com
  
  The seventh edition of the report spotlights the strategic value communicators bring to their organizations in a time of change.Communicators’ abilities are being tested in ways they’ve never been tested before. But in that challenge is an opportunity to take on the mantle of change and constructively shape how organizations respond in the midst of a critical period.
  Insights from the 2025 Ragan Communications Benchmark Report, an exclusive research project for Ragan’s Communic
  
  Read more

• How to write effective internal email subject lines

  25-03-2025 09:00 via prdaily.com
  
  Why email subject lines are important.
  Subject lines are an underappreciated asset.
  Internal communicators devote significant effort to crafting the content of employee emails, such as announcements, news updates and safety memos. Yet, the subject lines are often just an afterthought.
  Since subject lines contain a lot of power, this is an unfortunate oversight. To name a few benefits, an effective subject line can:Capture the recipient’s attention.
  Motivate a recipient to take action.
  Spar
  
  Read more

• The Scoop: Happiest Baby muddles response to criticism over handling of influencer’s stillbirth

  24-03-2025 15:28 via prdaily.com
  
  Plus: NY mayor’s officer uses tracker to handle federal comms response; behind the scenes of Teen Vogue interview with Musk daughter Vivian Wilson.Happiest Baby is facing heavy criticism over allegations it demanded a bassinet be returned from an influencer after her baby was stillborn.
  The company gave one of its Snoo bassinets to influencer Brooklyn Larsen ahead of the birth of her son. Tragically, Larsen’s son, Rocky, died in utero in November.
  Now, Larsen’s sister, McKenna
  
  Read more

• Top 11 takeaways from Ragan and PR Daily’s Social Media Conference 2025

  24-03-2025 12:00 via prdaily.com
  
  Tips for internal and external communicators.To say it’s been a tumultuous year for social media doesn’t fully capture the upheaval, strife and stress that social media professionals of all kinds have dealt with for the last year. So three days at Ragan and PR Daily’s Social Media Conference in Walt Disney World were like an oasis of calm, allowing these hardworking communicators a chance to come together to learn, refresh and network together.
  Hundreds of communicators joined
  
  Read more

• Business Insider’s Dan DeFrancesco on pitching to newsletters

  24-03-2025 12:00 via prdaily.com
  
  We sat down with Dan DeFrancesco, deputy editor and anchor for Business Insider Today to on how PR pros improve their media outreach strategy. Amanda Coffee is CEO of Coffee Communications and ex-Under Armour, PayPal and eBay.  
  With more than 100 million readers globally, Business Insider is a leading force in digital media. The outlet has a unique style of people-centric storytelling mixed with an unmatched ability to syndicate their content across multiple channels. DeFran
  
  Read more

• The Modern Leader series: 5 tips for avoiding the communications context trap

  24-03-2025 09:00 via prdaily.com
  
  As The Grossman Group celebrates 25 years, Ragan is partnering with them to share the top attributes they see in modern leaders today.
  Modern leadership attribute No.6: Avoiding the communications context trap
  One of the biggest traps leaders fall into is assuming others have the same information they do. It’s like tuning into a movie halfway through — while you might grasp pieces of the plot, you’ll miss crucial elements that make the story meaningful.
  Research shows that cont
  
  Read more

• The Scoop: How multinational companies need to address global DEI dilemma

  21-03-2025 16:31 via prdaily.com
  
  Also: Nvidia CEO addresses investor concerns head-on; student manager inspires basketball fans with compelling employee ambassadors.
  Multinational companies face a challenge in adjusting their diversity, equity and inclusion policies to align with the different political and regulatory environments in the United States and Europe.
  The Wall Street Journal reported that businesses such as Aldi, McDonald’s and Institutional Shareholder Services have scaled back or modified DEI commitments in
  
  Read more

• The A-B-Cs of social media from the voice of ‘Sesame Street’

  21-03-2025 13:32 via prdaily.com
  
  Every brand can learn from Cookie Monster.“The Cookie Monster” rule of social media is simple: Every post must feel like it could only come from you, just as a post from “Sesame Street’s” sweets-loving Muppet will be unmistakably him.
  While this might seem like an easy rule to apply when you’re talking about a puppet with decades of brand equity, it should apply to any brand. Eder Reynoso, former senior social media manager for Sesame Workshop, demonstrated th
  
  Read more

• Audible’s Director of Internal Communications Lauren Roberts connects employees to purpose

  21-03-2025 11:37 via prdaily.com
  
  Plus, the key to clear and impactful communication.As Director of Internal Communications at Audible, Lauren Roberts helps shape the company’s culture by advising executives and crafting messages that engage, educate, and inspire employees. With over 15 years of experience, Roberts has led communication strategies across industries, from tech to media to financial services. 
  Before Audible, she drove internal and executive communications at Juul Labs, guiding employees and leaders thr
  
  Read more

• The comms implications of the Ben & Jerry’s-Unilever CEO ouster saga

  20-03-2025 20:24 via prdaily.com
  
  A look into the impacts for both internal and external communicators.One of America’s most popular ice cream brands found itself in the news for a not-so-sweet reason earlier this week. According to a report from ABC News, a court filing from Ben & Jerry’s with the Southern District of New York alleged that parent company Unilever removed CEO Dave Stever for his liberal political stances without consulting the brand’s independent board.
  It’s important to note that whi
  
  Read more

• Championing employees is the secret to joy and success for ServiceNow exec

  20-03-2025 13:00 via prdaily.com
  
  Group VP deftly aligns internal comms with business strategy.The post Championing employees is the secret to joy and success for ServiceNow exec appeared first on PR Daily.
  
  Read more

• How Chewy activates employees to tell its brand story

  20-03-2025 11:05 via prdaily.com
  
  Insights from Ragan and PR Daily’s Social Media Conference.A great employer brand makes people stop and say, “I wish I could work there.” And there are few messengers better in that pursuit than people who already work there.
  Wednesday, during preconference workshops for Ragan and PR Daily’s Social Media Conference at Walt Disney World, Chewy.com associate director of employer branding and employee engagement Kara Hendrick shared deep insights on putting employee storytel
  
  Read more

• 4 fact-checking tips for the age of misinformation and AI hallucinations

  20-03-2025 11:00 via prdaily.com
  
  Savvy PR pros can follow these four best practices to ensure their content is accurate and keep their org’s repuation intact.
  “Research is formalized curiosity. It is poking and prying with a purpose. It is a seeking that he who wishes may know the cosmic secrets of the world and they that dwell therein.” — Zora Neal Hurston, Dust Tracks on a Road (1942)
  AI can summarize a 50-page whitepaper in seconds. It can also confidently tell you that Aristotle invented Wi-Fi. Misin
  
  Read more

• The Scoop: Brands take on rivals but comms pros should beware of alienating their fans

  19-03-2025 16:37 via prdaily.com
  
  Also: Arizona Supreme Court uses AI avatars to communicate about rulings; Dropkick Murphys sets record straight on X ban storyline.
  Brands are increasingly turning to aggressive tactics to capture attention, with campaigns mimicking the blunt and sometimes hostile tone common on social media.
   
  [RELATED: Earn recognition for your incredible comms efforts]
   
  A recent Wall Street Journal article highlights shows how brands are taking direct shots at competitors in a bid to stand out.
  A s
  
  Read more

• Unlocking AI’s potential requires challenging our thinking

  19-03-2025 11:00 via prdaily.com
  
  It’s time to start embracing AI as a creative partner rather than just an efficiency tool.
  Many early adopters of artificial intelligence have focused on using it to streamline and automate existing business tasks.
  While having AI schedule social media posts or draft a sample press release can save time, Brian Solis, head of global innovation at ServiceNow, believes that limiting AI to efficiency improvements prevents businesses from unlocking its potential for creativity and exploration.
  
  Read more

• Crisis playbooks need to die

  19-03-2025 11:00 via prdaily.com
  
  Why clients should invest in a crisis PR relationship, not a playbook.By Maria Stagliano and Ian Christopher McCaleb, Blue Highway Advisory
  Just about anyone who has worked at a major corporation or public relations firm has come across the always pitched, often sold, rarely used — and typically ignored — magic fix-all ”Bible” of the PR industry: the crisis communications playbook. This sales asset is pushed to every client, or potential new client, with promises of full
  
  Read more

• Analyzing 2 universities’ responses to evolving DEI challenges

  18-03-2025 12:00 via prdaily.com
  
  It’s sometimes best to embrace uncertainty.As federal and state measures targeting DEI efforts gain momentum, Ohio’s public universities are grappling with how to navigate the situation.
  Things intensified for many colleges, including Ohio State and the University of Cincinnati, last week when the U.S. Department of Education opened an investigation into them and 43 other schools across the country for allegedly violating the Civil Rights Act of 1964 by partnering with The Ph.D. Proj
  
  Read more

• The Scoop: Companies named Lumon grapple with sudden ‘Severance’ fame

  17-03-2025 15:44 via prdaily.com
  
  Plus: Voice of America goes dark; Humans of New York helped launch scone empire.The name “Lumon,” or the related “Lumen,” isn’t so uncommon in business circles. The name evokes light, after all. Perhaps that’s why the writers of the enigmatic hit show “Severance” chose it for the mysterious company at the heart of the show, which features office workers who medically sever their work life from their personal.
  But that leaves real-life companies tha
  
  Read more

Follow @P_and_R_News on Twitter!