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• What cybersecurity has taught me about crisis management

  31-03-2025 12:00 via prdaily.com
  
  These three tips can help prevent, detect and when necessary, respond to issues.Lexie Gunther is vice president at Method Communications. 
  When news travels at the speed of social media, a crisis response, by definition, is almost too late. Without a crystal ball to predict when things may go awry, there are a few actions that communicators can take to hopefully prevent, but at least get ahead of, unfortunate situations. 
  As someone who works with a lot of cybersecurity brands, it&rsqu
  
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• Tying employee learning and development to the bottom line

  11-04-2025 12:30 via prdaily.com
  
  Live coverage from Ragan’s Employee Communications and Culture Conference.Training and upskilling is often seen as a nice to have – something that’s easy to cut when times get tough. But in the hands of a skilled employee communicator, L&D can be seen as a vital aspect of the employee experience and the business’ overall success.
  “Learning and development is absolutely a business investment,” said DeLonzo Rhodes, VP of talent management and DEI at Dotdash
  
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• Global State of Internal Communications Report

  10-04-2025 13:19 via prdaily.com
  
  AI is shaking up workflows, budgets are tighter and engagement is tougher than ever in 2025. So, how are internal communications teams adapting?The post Global State of Internal Communications Report appeared first on PR Daily.
  
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• Common mistakes in choosing the right podcast for your media relations pitch

  10-04-2025 13:00 via prdaily.com
  
  The strategy behind the selection.
  It can be daunting to pick through thousands of podcasts to find the one that furthers your organization’s goals. Instead of simply picking podcasts that top the charts on Spotify, comms teams need to get more strategic. 
  “It’s not just about visibility but about ensuring the podcast resonates with your target audience and supports your strategic goals,” said Danielle Hughes, VP of communications at BodyArmor Sports Nutrition, who&r
  
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• How United Airline’s CEO comms lead with calm – internally and externally

  10-04-2025 12:10 via prdaily.com
  
  From tariffs to internal issues, how the United comms team preps CEO Scott Kirby to succeed.Despite their importance, not every CEO is an enthusiastic partner in communications.
  But Scott Kirby, who’s served as head of United Airlines since May of 2020, serves as the primary voice for the company in times of crisis and times of calm.
  “Scott is a fantastic CEO to work with,” said Nicole Carriere, United’s  managing director of public relations, international and consu
  
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• The Scoop: Coffee Mate embraces ‘awkward’ moment with ‘White Lotus’ finale

  09-04-2025 17:29 via prdaily.com
  
  Also: News outlets ‘regret’ reporting error after market tumbles; IG looks to improve search to compete with Google, TikTok.(Warning: Content below contains spoilers for the “White Lotus” finale.)
  Coffee Mate’s marketing team handled an unexpected situation with agility when their piña colada-flavored creamer was part of a dramatic plot twist in “The White Lotus” season finale.
  The brand had launched a piña colada-flavored creamer earlier t
  
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• Hilton shares how it uses AI to enhance human creativity

  09-04-2025 12:00 via prdaily.com
  
  The global hotel chain empowers communicators to use the tech as tools as opposed to collaborators.Hilton Worldwide has embraced artificial intelligence to support its editorial team in creating content while maintaining the human touch.
  The hospitality company’s editorial team, made up of former journalists and TV producers, uses AI to aid with content planning and production, without allowing it to generate stories.
  Jennifer Fickley-Baker, Hilton’s director of global editorial, sha
  
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• A look into JPMorganChase’s pivot from DEI to ‘DOI’

  09-04-2025 12:00 via prdaily.com
  
  As more companies adopt DEI shifts, communicators need to stay one step ahead.In the first quarter of 2025, a new administration in the White House led to the rapid erosion of DEI programs and policies at many major companies. While some organizations like Deloitte told their employees to stop using pronouns in emails in response to the current climate, other companies have taken a different path.
  According to a report from HR Dive, JPMorganChase is renaming its DEI program “DOI,” fo
  
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• Navigating Canadian boycotts of American companies

  08-04-2025 13:00 via prdaily.com
  
  With political tensions driving consumer backlash, experts urge behind-the-scenes engagement.
  In response to tariffs and other American provocations, Canadian consumers have threatened to boycott products from the United States, including items ranging from diapers to citrus fruits.
  “What’s interesting is that both the public and the government are driving it,” said Fred Cook, director of the University of Southern California Center for Public Relations. “The backlash tar
  
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• Choosing Your Technology Solution with Confidence

  08-04-2025 12:30 via prdaily.com
  
  Searching for a new or upgraded intranet platform doesn’t have to be daunting.The post Choosing Your Technology Solution with Confidence appeared first on PR Daily.
  
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• Future-ready: The skills communicators need to thrive

  08-04-2025 12:00 via prdaily.com
  
  Arm yourself with the data to make smart decisions for your professional development.Who wouldn’t like to gaze into a crystal ball to find out exactly what to do to prepare for an uncertain future?
  You don’t need magic when you have data. For communicators, generative AI, crisis management, executive and employee communications, and data analysis are top of the list of specializations they’ll need to future-proof their careers, according to Ragan’s Communications Benchmar
  
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• The Scoop: Some business leaders begin to break silence over tariffs

  07-04-2025 16:03 via prdaily.com
  
  Plus: How Crocs embraced its uncoolness; Meta releases new AI models.As the aftermath of President Donald Trump’s new tariffs continue to roil international markets, some leaders on Wall Street and beyond are beginning to speak out publicly about the economic impact.
  Jamie Dimon, JPMorganChase CEO, became the first head of a Wall Street bank to speak about the negative impacts of the tariffs. In his annual investor letter, he gave a polite but clear critique laying out what he sees as the
  
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• Insights from CNBC’s Salvador Rodriguez on what makes a tech story stand out

  07-04-2025 12:00 via prdaily.com
  
  Stand out from the crowd.Amanda Coffee is CEO of Coffee Communications and ex-Under Armour, PayPal and eBay.  
  Salvador Rodriguez is CNBC’s deputy tech editor based in San Francisco. He previously covered Meta and social media companies for CNBC and The Wall Street Journal and was a tech reporter for Reuters, Inc. Magazine and the Los Angeles Times.
  Rodriguez is known for identifying emerging tech trends and building sources to break scoops. When I was at PayPal, he covered
  
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• How American news consumption has changed since Trump took office

  07-04-2025 12:00 via prdaily.com
  
  The president is changing so much of American life. How we interact with the news is no exception.Pew Research has released a new study that reveals that more Americans are paying close attention to the news under the Trump administration than they did the Biden at the same point in his term. This presents communicators with the possibility of reaching a bigger audience than they have in the past – but also brings with it the dangers of audience burnout, increasing polarization of news sou
  
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• The Modern Leader series: A guide to consistent strategic communication

  07-04-2025 10:00 via prdaily.com
  
  As The Grossman Group celebrates 25 years, Ragan is partnering with them to share the top attributes they see in modern leaders today.
  Modern leadership attribute No.7: Making strategy real: A leader’s guide to consistent strategic communication
  When employees can’t see their future in your organization, it’s often because they’re missing a crucial piece of the puzzle: A clear understanding of where the organization is headed and how their career path fits into that journ
  
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• The Scoop: How brands are responding to tariff volatility

  04-04-2025 17:27 via prdaily.com
  
  Also: White House may let China keep TikTok algo control; egg lobby aims to silence critics ahead of annual Easter egg roll.
  Brands and consumers are reacting to the volatile trade war continuing to emerge around the world.
  “Today is an across-the-board disruption of the American economy, so anything with consumer exposure is getting creamed,” Richard Kramer, an analyst at Arete Research, told the New York Times.
  In response, various brands and entire industries have wasted little ti
  
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• The Scoop: Brands’ tariff response aim to create stability amid market volatility

  04-04-2025 17:27 via prdaily.com
  
  Also: White House may let China keep TikTok algo control; egg lobby aims to silence critics ahead of annual Easter egg roll.
  Brands and consumers across the globe are reacting to the volatile trade war continuing to emerge around the world.
  On Friday, China responded to President Donald Trump’s tariffs by imposing its own 34% tariffs on U.S. goods, including agricultural exports and electronics. The move occurred less than a day after the United States imposed stricter tariffs, of var
  
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• UConn’s Brent Lucia on mastering business communication

  04-04-2025 12:00 via prdaily.com
  
  Tips for navigating AI and staying ahead in comms.Brent Lucia has spent over a decade helping others master the art of communication. As an assistant professor in-residence at UConn’s School of Business, Lucia teaches business communication, preparing students to write and speak with clarity. His research explores how big tech shapes its messaging, especially around AI and XR and has been featured in New Media & Society, Rhetoric Review, Computers and Composition, and Business and Prof
  
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• The most valuable tabletop takeaways often happen after the fact

  03-04-2025 13:00 via prdaily.com
  
  Here are after-action tips for making the most out of your tabletop trainings.
  Crisis tabletop sessions are important, but not just for what happens during the training exercise.
   
  [RELATED: Would you like to speak at a Ragan event?]
   
  “The most valuable moments happen after the exercise ends,” said Dara Cohen, the American Gaming Association’s strategic director of communications and media relations. “It’s not about executing a flawless response but under
  
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• Communicators share the worst mistakes they’ve ever made

  03-04-2025 12:25 via prdaily.com
  
  Learn from these mistakes.We learn more from our mistakes than our successes.
  That’s why we asked communicators on LinkedIn to share their biggest mistakes in the industry. The responses range from funny but cringey typos to media handling mistakes and much more. But all represent a lesson learned and a career improved.
  Several communicators shared their stories anonymously. Responses have been lightly edited for style, clarity and brevity.
  Have your own mistake to share? Drop it in the co
  
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• Take the Crisis Communications Now Survey for an exclusive discount to the PR Daily Conference

  03-04-2025 12:00 via prdaily.com
  
  Share your view of crisis comms — and enjoy a discount.Even this early, 2025 is already proving to be a year of challenges for communicators. We want to hear from you on which issues at your organization are weighing on you most heavily – and how you’re addressing them. Your responses will be anonymized and results reported in the aggregate. Please help us take the pulse!
  The findings from this 3-question survey will be unveiled at the PR Daily Conference on May 21-23 in Washin
  
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• The Scoop: Brands tap into April Fools’ Day hijinks for viral engagement

  02-04-2025 17:28 via prdaily.com
  
  Also: Substack picks up steam as video podcast alternative; True Religion finds balance between finding new shoppers while not abandoning its brand legacy.
  April Fools’ Day offers brands a unique opportunity to get creative, engaging customers with playful and sometimes outrageous ideas.
  While pranks on April 1 are a tradition, it’s also a chance for companies to showcase their personalities and promote special deals – all with a wink.
   
  [RELATED: Make sure your team is up
  
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• Don’t let media ‘bias’ keep your clients out of the press

  02-04-2025 12:00 via prdaily.com
  
  PR pros must figure out these issues every day.Dustin Siggins is founder of Proven Media Solutions. 
  Media bias can stop your clients from getting in the press.
  No, this isn’t about politics. It’s about media standards and norms that PR pros must navigate every day, such as:The client drafts a 2,000-word essay for an outlet that wants 800 words.
  National media outlets prefer well-known voices like Mark Cuban over a little-known small business owner.
  The local news outlet do
  
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• An inside look at PwC’s AI program

  02-04-2025 12:00 via prdaily.com
  
  Successful implementation requires buy-in from staff at all levels.As organizations adopt AI, they must first establish clear implementation strategies. Without the right foundation, AI efforts can stall, leading to inefficiencies and missed opportunities.
  At a recent Ragan conference, Daryl Drabinsky, PwC’s head of social media and communications, shared how the company integrated AI across its 200-person communications team.
  “AI is not the kind of thing you can do from the bottom u
  
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• Tips for making your podcast pitch stand out

  01-04-2025 13:00 via prdaily.com
  
  And why flexibility is so key in this medium.
  Podcasts have exploded in popularity, with an estimated 548 million listeners tuning into more than 6 million podcasts in 2024. The landscape includes everything from blockbuster interview programs like “The Joe Rogan Experience” and narrative-driven hits like “Morbid” to niche shows like “Canardian,” Kattie Laur’s weekly podcast exploring the obscure history and quirks of Canadian cities.
  The potential for P
  
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• Mastering AI for Internal Communications

  01-04-2025 12:00 via prdaily.com
  
  Mastering AI capabilities doesn’t just keep you relevant — it propels your leadership on generative AI within your organization.The post Mastering AI for Internal Communications appeared first on PR Daily.
  
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• The Scoop: In apparent bid for 2028 nomination, Gavin Newsom calls own party ‘toxic’

  31-03-2025 16:29 via prdaily.com
  
  Plus: Primark praises whistleblower as CEO steps down; Disney in FCC crosshairs for DEI.Gavin Newsom, a Democrat serving his second term as governor of California, has gone on the offensive against his own party.
  During an interview on “Real Time With Bill Maher,” Newsom called his party’s brand “toxic” and accused it of engaging in “cancel culture.”
  “We talk down to people. We talk past people,” Newsome said, according to the New York Times.
  
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• Pitching the Super Bowl remotely: Lessons from 3 years of success

  31-03-2025 12:00 via prdaily.com
  
  You can make an impact even from afar.Sterling Randle is account lead for Digital Sport by Hot Paper Lantern . 
  Every year, the week leading up to the Super Bowl is a frenzy of media activity. Thousands of journalists, broadcasters and analysts flood Radio Row, covering every possible angle of the game. For PR professionals, it’s one of the most competitive and high-stakes environments in which to pitch a story. But for the past three years, I’ve been doing just that — sec
  
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• The Scoop: ChatGPT’s Ghibli-esque images highlight IP risks

  28-03-2025 16:29 via prdaily.com
  
  Also: Influencer showcase gives creators platform to engage CMOs; return of ‘OG’ Facebook could have major impact on brands.The release of OpenAI’s updated image generation tool has sparked controversy, particularly regarding its ability to replicate the iconic animation style of Studio Ghibli.
   
  [FREE REPORT: What PR pros need in 2023]
   
  Shortly after the ChatGPT update on Tuesday, social media users began sharing generated images, ranging from personal photos to vio
  
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• Jenn Spantak’s 3 journalism lessons for storytelling at Caterpillar

  28-03-2025 11:00 via prdaily.com
  
  Tips for those new to the comms world.Jenn Spantak is a storyteller turned strategist, blending her Emmy-winning journalism background with a passion for employee experience. As Caterpillar’s employment brand & recruitment marketing director, Spantak shapes how talent sees and connects with the company. 
  Spantak will share her insights at Ragan’s Writing Certificate Course, where she’ll dive into narrative flexibility—showing how to shape a story that works acros
  
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