PR Public relations news

• Where CEOs and comms leaders align on the state of the workplace

  13-12-2024 12:00 via prdaily.com
  
  The Ragan and HarrisX 4th Annual Survey of Communications Leaders yielded intriguing insights around RTO, employee comms and more.The best leaders know how to distill an idea down into a cleanly packaged, easy-to-understand message that resonates with a given audience. Whether you’re a CEO, CCO, or manager, communication skills are essential for leaders in today’s workplace.
  But with so much change in the world of work over the past five years it’s worth asking — where do
  
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• The Scoop: Looming government shutdown signals comms discord among GOP leadership

  20-12-2024 17:44 via prdaily.com
  
  Also: Nike turnaround hinges on return to sports roots; activist investor sends message of disapproval about Lamb Weston’s new CEO.
  President-elect Donald Trump is reiterating his call for Congress to suspend the debt ceiling as part of any spending bill approved. Yet, with a possible government shutdown looming, the legislative body – largely led by members of his own party – has so far been unable to come up with a plan that would achieve his goals before the shutdown deadlin
  
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• The cost of neglect: When a brand crisis takes years to arrive

  20-12-2024 12:00 via prdaily.com
  
  Here are the consequences of brand neglect.Dustin Siggins is founder of Proven Media Solutions. 
  Crisis communications often center around acute issues – a food safety recall or a faulty part leads to a near disaster. In one week in October, for example, McDonald’s used pro-active communications and carefully crafted narrative to navigate both an E. coli outbreak and the impression that it had endorsed then-presidential candidate Donald Trump.
  The Golden Arches’ probl
  
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• Editor’s predictions: What 2025 will hold for the public relations industry

  19-12-2024 13:00 via prdaily.com
  
  A rise in disinformation, a rocky year for layoffs and more.For the last several weeks, I’ve been running roundups of what PR professionals think will happen next year in social media, media relations and AI. Their predictions are a cross-section of humanity, ranging from doom and gloom about the future of misinformation to hope for responsible use of AI and the new growth of independent media.
  As I’ve read through the hundreds of glimpses into the multiverse of potential futures, I&
  
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• How to land the ‘sizzle reel’ interview highlight

  19-12-2024 12:00 via prdaily.com
  
  Try to land your major soundbite during that first question when the audience is most engaged.
  TV interviews provide a great chance to leave a lasting impression on their audience. These segments allow them to directly engage with their audience and add a compelling clip to their portfolio.
  But there’s no guarantee that the perfect soundbite will make it into the final edit of an interview.
   
  [RELATED: Keep your skills sharp with the comms industry’s most comprehensive online tr
  
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• The Scoop: NBA attempts to rebrand lackluster All-Star Game

  18-12-2024 17:13 via prdaily.com
  
  Also: Disney explains cutting trans storyline from Pixar show; the push to make Grand Marnier cool again.
  The NBA will once again rebrand its All-Star Game to generate fan interest in the eyes of many sports fans.
  Once must-see TV, the midseason exhibition has struggled to keep its cachet among many hoop fans. The biggest problem has been that the game just isn’t competitive. 
   
  [RELATED: Craft compelling cross-platform content at the Social Media Strategy Certificate Course on J
  
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• AI helped SlicedBrand CEO Ayelet Noff refine her media relations workflow

  18-12-2024 12:12 via prdaily.com
  
  Keeping up and bridging gaps with tech.AI’s meteoric rise has sparked a lot of discussion about how it will augment comms workflows. There are also questions about how communicators, both internal and external, will work with AI in addition to their myriad of already challenging tasks.
  We spoke with Ayelet Noff, global CEO and founder of SlicedBrand and Dazzle AI. Noff talked about the rise of tech in comms, how it applies to building better processes, and more.
  Ragan Communications: Could
  
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• The murder of Brian Thompson must usher in a new era of health insurance PR

  18-12-2024 12:00 via prdaily.com
  
  This tragedy has underscored an urgent need.Lori Ruggiero is managing partner and EVP, 5WPR. 
  The fatal shooting of UnitedHealthcare CEO Brian Thompson outside a Manhattan hotel sent shockwaves through the healthcare insurance industry, revealing deep-seated vulnerabilities in how major insurance organizations manage and communicate during unprecedented crises. Historically, healthcare insurers have largely operated above the fray of public discourse, shielded by their status as a near-univ
  
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• Former journalists might be the influencers your brand needs

  18-12-2024 12:00 via prdaily.com
  
  Journalists turned influencers offer many of the same benefits of traditional earned media placements without some of the constraints.
  PR teams are turning to a new breed of media influencers to help amplify their brand’s message in a way that’s similar to traditional earned media.
  The creator economy has long included subject matter experts, influencers and celebrities. But in recent years there’s also been an uptick of journalists using platforms like YouTube and Substack.
  Ni
  
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• Omnicom-IPG merger marks ‘digital revolution’ for comms industry

  17-12-2024 13:00 via prdaily.com
  
  If approved, the merger could drastically affect PR staffing and mid-sized agencies.
  Omnicom’s acquisition of Interpublic Group (IPG) will create a behemoth in the communications industry.
  The combined entity, operating under the Omnicom banner, will boast over 100,000 employees and an extensive client roster, promises significant shifts in the industry landscape. Short term, the move will give the company the scale to increase their digital and AI investments to compete with Publicis and
  
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• The Scoop: Mysterious drone sightings bring messy messaging

  16-12-2024 16:52 via prdaily.com
  
  Plus: TikTok’s future is dealt another blow; backpack company faces pushback over CEO killing response.Everyone can agree on one thing: Something weird is happening over the East Coast.
  Mysterious lights – most likely drones – began appearing over New Jersey in November. They’ve since been spotted in New York City, Virginia Beach, Massachusetts and beyond. The unmanned aircraft are 6 feet in diameter, much larger than traditional hobbyist drones. And no one knows where th
  
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• Ragan and PR Daily’s word of the year: dissonance 

  16-12-2024 13:00 via prdaily.com
  
  And other selections from across dictionaries and media.  
  Each year, the editors of Ragan Communications and PR Daily select a word characterizing the climate public relations professionals have navigated throughout the past year. 
  We have selected “dissonance” as our 2024 word of the year. 
  Dissonance, of course, is often used in a musical sense, describing discordant notes played simultaneously. It’s derived from the Latin dis-, here meaning “apart,
  
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• Comms professionals’ predictions for AI in 2025

  16-12-2024 12:00 via prdaily.com
  
  The only safe bet for the future of AI is that we’re going to see a lot more of it.Some communicators we asked on LinkedIn predicted we’ll see it cut jobs in the industry while others see it being a positive, additive force. Others see the technology leading to an increase in distrust while some see it as a wake-up call for brands to engage authentically and to center humans.
  Which future will prevail?
  Answers have been edited lightly for style and brevity.
   
  Robin Campbell-Burt
  
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• Announcing the PR Daily Advisory Board

  16-12-2024 12:00 via prdaily.com
  
  This talented group of practitioners helps elevate PR Daily’s coverage.
  PR Daily has added to its slate of industry professionals who help guide the publication’s editorial coverage.
  “This group of communicators blows me away with their passion, insight and willingness to improve their industry,” said Allison Carter, editor-in-chief of PR Daily. “I rely on them to help me keep my finger on the pulse of external communications, and our coverage is better for their in
  
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• The Scoop: United Healthcare CEO uses op-ed in attempt to change health insurance narrative

  13-12-2024 17:55 via prdaily.com
  
  Plus: Amazon, Facebook make $1 million gifts to Trump inauguration; YouTube shows sympathy to streaming customers after latest price hike.Andrew Witty, the CEO of UnitedHealth Group, authored an op-ed published in the New York Times on Friday to try to reshape the narrative surrounding the shocking death of his colleague, Brian Thompson, in New York last week.
  The piece – “The Health Care System Is Flawed. Let’s Fix It.” – starts with Witty expressing appreciation f
  
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• What Edelman layoffs, restructuring mean for the PR industry

  12-12-2024 13:00 via prdaily.com
  
  The future PR landscape may include more integration, fewer boutique brands and a fight for fewer dollars.
  The news of Edelman’s decision to layoff 330 employees, more than 5% of its global workforce, sent shockwaves through the PR and communications sectors.
  Edelman is one of the biggest agencies in the world, with 60 offices, more than 5,000 employees and an annual revenue stream of more than $1 billion.
   
  [RELATED: Join Ragan's Communications Leadership Council, exclusively for lea
  
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• 2025 media relations predictions from comms pros

  12-12-2024 12:00 via prdaily.com
  
  It’s all about independent jouranlists in 2025.The number one media relations trend for 2025, according to the PR pros who answered our LinkedIn post? The rise of independent journalism. Dozens of responses pointed to the 2024 presidential election as marking the moment that podcasts, Substacks and other forms of journalism outside the standard media ownership model came of age.
  But below that top-line message, practitioners offered additional predictions for what lies ahead in 2025. Here&
  
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• 2024 PR Daily Awards winners crowned: See the full list

  12-12-2024 12:00 via prdaily.com
  
  Celebrating the best of the best in the field of PR.The 2024 PR Daily Awards gathered together nearly 400 communications professionals who work in industries ranging from manufacturing to financial services and fast food to nonprofits. But each was there to celebrate the field of PR and the people who work to innovate and improve the field each and every day.
  “You are the comms in the storm,” joked Ragan CEO Diane Schwartz. “You make it rain, inspiring and uniting stakeholders
  
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• Full list of winners: PR Daily Top Agency Awards 2024

  12-12-2024 11:00 via prdaily.com
  
  The very best in PR agencies for 2024.The best PR agencies in the country exemplify creativity, client services and above all, results that move the needle and change hearts and minds. Each of the honorees for PR Daily’s Top Agency Awards 2024 showcased these qualities in spades.
  As they took the stage at New York’s City Winery on Wdnesday, winners were asked to gaze into the future and tell what the next year would hold.
  “More of these,” one said, triumphantly hoisting a
  
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• 7 internal communication trends shaping success in 2025

  12-12-2024 10:00 via prdaily.com
  
  As 2024 comes to a close, it’s a good time to both pause and look back while preparing for the future.
  According to PoliteMail’s Internal Communications Trends for Success in 2025 survey, industry professionals have achieved various communication successes in 2024, such as launching new intranet platforms and boosting employee engagement through more concise messaging. Other wins include introducing newsletters, increasing email open rates and hosting informative town hall meetings.
  
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• The Scoop: Royal family could be key messenger to Trump White House

  11-12-2024 17:07 via prdaily.com
  
  Also: JetBlue sends “quality over quantity” message to would-be travelers; Biden admits branding failure over pandemic relief checks.
  With Donald Trump set to return to Washington, D.C. early next year, the royal family may become one of England’s most important ambassadors to the United States, even if in an unofficial capacity.
  The crown may be a “useful weapon in Britain’s campaign to keep the president-elect’s affections,” the New York Times reported
  
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• The Scoop: Royal family could be key messenger to Trump White Hous

  11-12-2024 17:07 via prdaily.com
  
  Also: JetBlue sends “quality over quantity” message to would-be travelers; Biden admits branding failure over pandemic relief checks.
  With Donald Trump set to return to Washington, D.C. early next year, the royal family may become one of England’s most important ambassadors to the United States, even if in an unofficial capacity.
  The crown may be a “useful weapon in Britain’s campaign to keep the president-elect’s affections,” the New York Times reported
  
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• Roblox offers brands unique way to engage Gen Z, Gen Alpha audiences

  11-12-2024 13:00 via prdaily.com
  
  These game-based platforms already attract tens of millions of young users.
  Immersive gaming platforms like Roblox may very well represent a potentially unexpected opportunity for brands to authentically engage with the sometimes-elusive Gen Z and Gen Alpha populations.
  During Ragan’s 2024 Future of Communications Conference, Kenny Mintz – communication lead for video game company Gamefam – described Roblox and the video game Fortnite as being the new wave of social tools
  
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• One Big AI Idea: Transform content for other purposes

  11-12-2024 12:00 via prdaily.com
  
  Write once and re-use many times.If you’re a good writer, AI won’t replace you. The world still needs fresh takes, new data and the unique flair that AI will never be able to provide.
  But once you’ve written your unique piece of content, AI is awfully handy for reformatting that content for other purposes. For instance, take an article for your intranet or brand journalism site and make it a great LinkedIn post or newsletter.
  I asked ChatGPT to take this link to a recent story
  
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• 4 tips for making a shy CEO media ready

  10-12-2024 13:00 via prdaily.com
  
  The comms team must serve as an advocate for the executive even if that means being brutally honest.
  Being a brilliant business leader doesn’t guarantee you’ll be a great public speaker. In fact, it’s sometimes the opposite.
  Many executives, despite being experts in their field, come across as stiff, long-winded or disengaged when speaking to a general audience or a reporter. This is because they’re used to speaking to their boards or employees, not the public, said Steve
  
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• Innovating across time zones, the sky’s the limit for this comms leader

  10-12-2024 12:05 via prdaily.com
  
  As told to Diane Schwartz, CEO of Ragan Communications.The post Innovating across time zones, the sky’s the limit for this comms leader appeared first on PR Daily.
  
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• The Scoop: Omnicom’s acquisition of Interpublic Group will change the PR industry

  09-12-2024 16:27 via prdaily.com
  
  Plus: TikTok faces major setback in U.S.; Eras tour ends, leaving a cultural void.Headlines on the merger of Omnicom Group and Interpublic Group tout that it will become the largest advertising company in the world. Which is true. But by combining forces, the two megacorps will also indelibly alter the PR industry.
  Each organization owns numerous PR brands. Most recognizably, however, Omnicom is the parent company of FleishmanHillard while Weber Shandwick falls under the Interpublic umbrella.
  &l
  
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• Training for the toughest interviews: 4 tips for handling hostile reporters

  09-12-2024 13:00 via prdaily.com
  
  It’s not always sunshine and roses.Andrew Petro is account director at Matter Communications.
  Facing a confrontational reporter can be nerve-racking, even for seasoned spokespeople. Unlike friendly interviews, these moments test your composure, quick thinking and ability to stay on message. To emerge unscathed, preparation must go beyond simply anticipating questions — it’s about mastering the skills to navigate intense situations with confidence and control.
  Here are four acti
  
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• 2025 social media predictions from comms pros

  09-12-2024 13:00 via prdaily.com
  
  It’s going to be a bumpy ride.Social media has always been a mercurial, fast-changing industry, but in 2024 it arguably underwent some of its largest shifts in the last decade. From the doubtful future of TikTok in the United States, the continued decline of X and the search for a microblogging successor, to increasing regulation in the space, the year held surprises and curveballs for professionals.
  So what will 2025 look like?
  We asked on LinkedIn, and more than a hundred people responde
  
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• Key takeaways from the Ragan and HarrisX 4th annual Survey of Communications Leaders

  09-12-2024 12:00 via prdaily.com
  
  Insights on trust in leadership judgment, how comms embraces AI, the dip in the importance of DE&I and ESG, and more.Ragan Communications and leading research firm HarrisX are releasing new data on modern-day corporate communications, asking 437 CEOs and comms leaders how they view each other’s roles and responsibilities, what they value most, and their outlook on pressing industry risks to the communications function including artificial intelligence, corporate activism and brand safe
  
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